m:\social media\ispal workshop july 2010\social media ispal presentation july 2010

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Sue AnstissJuly 2010

Step into Social Media

First newspaper published

Computer19701752 1916 1930’s 2010

TVRadio

Quick bit about you...

Your experience of social media?

What you’d like from today?

The old communication model

was a monologue.

3000

The average person is exposed to

advertising messages/day

The new communication model is a

dialogue.

What is social is media?

People using tools(like blogs and video)

& sites (like Facebook and Flickr)

to share content and have conversations online.

Whyshould

we care

BECAUSE 2/3 OF THE GLOBAL INTERNETPOPULATION VISIT SOCIAL NETWORKS

Nielsen, Global Faces & Networked Places, 2009

Photo by sinulog 2006 at Flickr

Nielsen, Global Faces & Networked Places, 2009

BECAUSE VISITING SOCIAL SITES IS NOW THE MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAIL

Selectives

Mavens

ButterfliesWallflowers

Engagement dbase July 2009 – Top100 BrandsWetpaint & Allimeter

Engagement correlates with performance

But how do we get

started?

1. Have a strategy

2. Listen

3. Engage

Immerse yourself in the conversations.

(any or all of the above are a good place to start!)

Relinquishcontrol

4. Give generously

Hint: Share some stuff.

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5. Measure results

www.google.com/analytics

YouTube analytics

Facebook offers unique analyticsStandard Reporting

Standard Impression, Clicks, Video Plays

Facebook Enhanced Reporting

Engagement report

Lexicon measures ‘buzz’ and sentiment on Facebook

Page report

Pulse Data reports the interests of your fans

Paid for analysis

Level 3Level 1 Level 2

Questions so far

• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis• Geo-location Services

The conversations are powered by…

(…just to name a few)

• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis• Geo-location Services

The conversations are powered by…

• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis• Geo-location Services

The conversations are powered by…

13 HOURS

Picture from www.pujoproductions.net

The amount of video uploaded to YouTube every minute.

100,000,000 The number of YouTube videos viewed per day

412.3 YEARS

Photo by www.redbubble.com

The length of time it would take to view every YouTube video

83% have watched video clips

Using YouTube for business

10 great ideas!

• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis• Geo-location Services

The conversations are powered by…

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57% have joined

a social

network

Photo’s Events Video Comments Groups Messages Pages Applications

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500 million users

100+ million MOBILE

WORLDWIDE

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Over 24 million users

11+ million daily

UK STATS

Over 55 million members

In over 200 countries around the world

A new member joins LinkedIn every second

• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis• Geo-location Services

The conversations are powered by…

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.4,000,000,000The number of photos archived on Flickr.com

- October 2009

• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis• Geo-location Services

The conversations are powered by…

200,000,000 blogs

Source: Universal McCann Comparative Study on Social Media Trends April 2008

73% of active online users have read a

blog

36% 36% think more positively about companies that have blogs

• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis• Geo-location Services

The conversations are powered by…

1,105% year on year growth

Nearly 75 million people visited the Twitter site in January 2010…

1.2 billion Tweets – in January 2010

tools

Who I follow…

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• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis• Geo-location Services

The conversations are powered by…

Geo-location services

Branded geo-location services

Some things to do

IF YOUR PRODUCT IS RUBBISH, SOCIAL MEDIA WON’T FIX IT.

Photo by arlen at

Flickr.com

HOWEVER, IF YOUR CUSTOMER SERVICE IS RUBBISH, SOCIAL MEDIA

CAN HELP

IF YOUR COMPANY’S WORD OF MOUTH IS RUBBISH, SOCIAL MEDIA CAN HELP

NEVER

FORGET

THE

BASIC

RULES

RULE #1 : HAVE A STRATEGY

Photo by Utne.com

HOPE IS NOT A STRATEGY.

RULE #2: LISTEN

RULE #3 ENGAGE

RULE #4 : BE GENEROUS

RULE #5 : MEASURE

• Audience

• Engagement

• Loyalty

• Influence

• Action

Food for thought...

“Marketing”

“Advertising”

“Public Relations”

“Social Media Marketing”

Testing the Methodology

“White Christmas”

Some reading material...

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Sue Anstiss

01628 630363

sue@promotepr.com

@sueanstiss

http://uk.linkedin.com/in/sueanstisswww.promotepr.com