one 3 productions macro-narrative transmedia workshop
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WELCOMEHAVE A SEAT
Thursday, November 17, 2011
WHO THE HECKARE THESE GUYS?
Thursday, November 17, 2011
GOALSFOR TONIGHT
Thursday, November 17, 2011
DEFINITIONDEBATES ARE NOT WELCOME
Thursday, November 17, 2011
MACRO-NARRATIVETRANSMEDIA APPROACH
Thursday, November 17, 2011
BIGWE’RE GOING FOR
Thursday, November 17, 2011
LEGACYTHINKING
Thursday, November 17, 2011
STAR WARSIS OUR LOW BAR
Thursday, November 17, 2011
DON’T FRETIT’S SCALABLE
Thursday, November 17, 2011
THE MACRO-NARRATIVE RECIPE
1. THEMATIC FOUNDATION2. VIABLE SETTING3. STRUCTURED MACRO-STORY4. SELF-CONTAINED MICRO-STORIES4a. TIMELESS CHARACTERS5. DYNAMIC CONNECTIONS6. MULTIPLE MEDIUMS7. VERTICAL EXPLORATION
Thursday, November 17, 2011
FIRST THING FIRSTBUILD YOUR SOAPBOX
Thursday, November 17, 2011
FIRST THING FIRSTBUILD YOUR SOAPBOX
Thursday, November 17, 2011
THE GOLDEN CIRCLE
HOW
WHY
WHAT
Thursday, November 17, 2011
THE GOLDEN CIRCLE
HOW
WHY
WHAT
Thursday, November 17, 2011
THE GOLDEN CIRCLE
HOW
WHY
WHAT
Thursday, November 17, 2011
YOU’LL FISH IN A BIGGER POND
Thursday, November 17, 2011
YOU’LL FISH IN A BIGGER POND
POTENTIAL INVESTORS
Thursday, November 17, 2011
YOU’LL FISH IN A BIGGER POND
POTENTIAL INVESTORS
ROI-FOCUSEDINVESTORS YOU’LL
ACTUALLY PITCH TO
Thursday, November 17, 2011
YOU’LL FISH IN A BIGGER POND
POTENTIAL INVESTORS
ROI-FOCUSEDINVESTORS YOU’LL
ACTUALLY PITCH TO
BELIEVERS &PARTNERS
Thursday, November 17, 2011
THE MACRO-NARRATIVE RECIPE
1. THEMATIC FOUNDATION2. VIABLE SETTING3. STRUCTURED MACRO-STORY4. SELF-CONTAINED MICRO-STORIES4a. TIMELESS CHARACTERS5. DYNAMIC CONNECTIONS6. MULTIPLE MEDIUMS7. VERTICAL EXPLORATION
Thursday, November 17, 2011
SETTINGVERSUS
CHARACTERThursday, November 17, 2011
FIRST, THENSETTING
CHARACTER
awesome
awesome
Thursday, November 17, 2011
7 ELEMENTS OF A VIABLE SETTING
Thursday, November 17, 2011
HIGH CONCEPT
7 ELEMENTS OF A VIABLE SETTING
Thursday, November 17, 2011
HIGH CONCEPTIMMEDIATELY INTERESTINGIRONY IS YOUR FRIENDOPPOSITES ATTRACTCAN YOU SEE IT?
Thursday, November 17, 2011
HIGH CONCEPT
7 ELEMENTS OF A VIABLE SETTING
Thursday, November 17, 2011
HIGH CONCEPT
UNFAMILIARLOCATION
7 ELEMENTS OF A VIABLE SETTING
Thursday, November 17, 2011
HIGH CONCEPT
UNFAMILIARLOCATION
UNFAMILIARTIME
7 ELEMENTS OF A VIABLE SETTING
Thursday, November 17, 2011
HIGH CONCEPT
UNFAMILIARLOCATION
UNFAMILIARTIME
UNFAMILIARPEOPLEGROUP
7 ELEMENTS OF A VIABLE SETTING
Thursday, November 17, 2011
BROADGEOGRAPHIC
BOUNDARIES OF THE CONCEPT
HIGH CONCEPT
UNFAMILIARLOCATION
UNFAMILIARTIME
UNFAMILIARPEOPLEGROUP
7 ELEMENTS OF A VIABLE SETTING
Thursday, November 17, 2011
BROADGEOGRAPHIC
BOUNDARIES OF THE CONCEPT
SPECIAL SAUCE
HIGH CONCEPT
UNFAMILIARLOCATION
UNFAMILIARTIME
UNFAMILIARPEOPLEGROUP
7 ELEMENTS OF A VIABLE SETTING
Thursday, November 17, 2011
BROADGEOGRAPHIC
BOUNDARIES OF THE CONCEPT
SPECIAL SAUCE
HISTORY
HIGH CONCEPT
UNFAMILIARLOCATION
UNFAMILIARTIME
UNFAMILIARPEOPLEGROUP
7 ELEMENTS OF A VIABLE SETTING
Thursday, November 17, 2011
GOOD SETTINGSCAN WITHSTAND PRESSURE
Thursday, November 17, 2011
7 ELEMENTS OF A VIABLE SETTING
BROADGEOGRAPHIC
BOUNDARIES OF THE CONCEPT
SPECIAL SAUCE
HISTORY
HIGH CONCEPT
UNFAMILIARLOCATION
UNFAMILIARTIME
UNFAMILIARPEOPLEGROUP
Thursday, November 17, 2011
DEVELOPTHE SETTING LOGLINE
Thursday, November 17, 2011
THEMEHIGH CONCEPT SETTING
Thursday, November 17, 2011
THE MACRO-NARRATIVE RECIPE
1. THEMATIC FOUNDATION2. VIABLE SETTING3. STRUCTURED MACRO-STORY4. SELF-CONTAINED MICRO-STORIES4a. TIMELESS CHARACTERS5. DYNAMIC CONNECTIONS6. MULTIPLE MEDIUMS7. VERTICAL EXPLORATION
Thursday, November 17, 2011
STORYWORLD
Thursday, November 17, 2011
STORYWHAT’S THE
WORLDOF THE
?Thursday, November 17, 2011
THEMEHIGH CONCEPT SETTING
Thursday, November 17, 2011
THEMEHIGH CONCEPT SETTING
Thursday, November 17, 2011
THEMEHIGH CONCEPT SETTING
PAST PRESENT FUTURE
Thursday, November 17, 2011
THEMEHIGH CONCEPT SETTING
PAST PRESENT FUTURE
Thursday, November 17, 2011
I HEARTSTORY STRUCTURE
Thursday, November 17, 2011
Thursday, November 17, 2011
Thursday, November 17, 2011
STRUCTUREHELPS YOU WRITE AND DESIGN
Thursday, November 17, 2011
STRUCTUREHELPS YOU WRITE AND DESIGN
Thursday, November 17, 2011
CREATIVE PROBLEM SOLVING
Thursday, November 17, 2011
A PHOTO MOSAICNEEDS AN ORDER
Thursday, November 17, 2011
Thursday, November 17, 2011
Thursday, November 17, 2011
Thursday, November 17, 2011
THEMEHIGH CONCEPT SETTING
PAST PRESENT FUTURE
Thursday, November 17, 2011
THEMEHIGH CONCEPT SETTING
PAST PRESENT FUTURE
Thursday, November 17, 2011
THEMEHIGH CONCEPT SETTING
PAST PRESENT FUTURE
Thursday, November 17, 2011
THEMEHIGH CONCEPT SETTING
PAST PRESENT FUTURE
Thursday, November 17, 2011
Thursday, November 17, 2011
THEMEHIGH CONCEPT SETTING
Thursday, November 17, 2011
THEMEHIGH CONCEPT SETTING
before picture
monkey wrenchenter upside down world
embrace the change
I’m screwed
storm the beach
after picture
Thursday, November 17, 2011
THE MACRO-NARRATIVE RECIPE
1. THEMATIC FOUNDATION2. VIABLE SETTING3. STRUCTURED MACRO-STORY4. SELF-CONTAINED MICRO-STORIES4a. TIMELESS CHARACTERS5. DYNAMIC CONNECTIONS6. MULTIPLE MEDIUMS7. VERTICAL EXPLORATION
Thursday, November 17, 2011
THEMEHIGH CONCEPT SETTING
before picture
monkey wrenchenter upside down world
embrace the change
I’m screwed
storm the beach
after picture
Thursday, November 17, 2011
THEMEHIGH CONCEPT SETTING
Thursday, November 17, 2011
THEMEHIGH CONCEPT SETTING
Thursday, November 17, 2011
Thursday, November 17, 2011
THINK LIKEA TELEVISION WRITER
Thursday, November 17, 2011
THEMEHIGH CONCEPT SETTING
Thursday, November 17, 2011
THEMEHIGH CONCEPT SETTING
Thursday, November 17, 2011
THEMEHIGH CONCEPT SETTING
Thursday, November 17, 2011
BRING ON THE CHARACTERS
Thursday, November 17, 2011
AVOIDINGTHE FRANCHISE TRAP
Thursday, November 17, 2011
THE MACRO-NARRATIVE RECIPE
1. THEMATIC FOUNDATION2. VIABLE SETTING3. STRUCTURED MACRO-STORY4. SELF-CONTAINED MICRO-STORIES4a. TIMELESS CHARACTERS5. DYNAMIC CONNECTIONS6. MULTIPLE MEDIUMS7. VERTICAL EXPLORATION
Thursday, November 17, 2011
CONNECTIN EVERY WAY POSSIBLE
Thursday, November 17, 2011
CAUSAL CONNECTIONSCHARACTER CONNECTIONSLOCATION CONNECTIONS
STORY SEEDSCALL-BACKS
CONNECT
Thursday, November 17, 2011
CAUSAL CONNECTIONSCHARACTER CONNECTIONSLOCATION CONNECTIONSSTORY SEEDSCALL-BACKS
INCLUDE IN EVERY STORYCHECKLIST
Thursday, November 17, 2011
CAUSAL CONNECTIONSCHARACTER CONNECTIONSLOCATION CONNECTIONSSTORY SEEDSCALL-BACKS
INCLUDE IN EVERY STORYCHECKLIST
Thursday, November 17, 2011
THEMEHIGH CONCEPT SETTING
Thursday, November 17, 2011
THEMEHIGH CONCEPT SETTING
Thursday, November 17, 2011
AFFECT THE FUTUREDEAL WITH THE PAST
Thursday, November 17, 2011
THE MACRO-NARRATIVE RECIPE
1. THEMATIC FOUNDATION2. VIABLE SETTING3. STRUCTURED MACRO-STORY4. SELF-CONTAINED MICRO-STORIES4a. TIMELESS CHARACTERS5. DYNAMIC CONNECTIONS6. MULTIPLE MEDIUMS7. VERTICAL EXPLORATION
Thursday, November 17, 2011
THEMEHIGH CONCEPT SETTING
Thursday, November 17, 2011
THEMEHIGH CONCEPT SETTING
Thursday, November 17, 2011
THEMEHIGH CONCEPT SETTING
Thursday, November 17, 2011
WE’RE GOINGFOR EYEBALLS
Thursday, November 17, 2011
ESTABLISHEDBUSINESS MODELS
Thursday, November 17, 2011
INCREMENTALDEVIATION
Thursday, November 17, 2011
EVERYONEDOESN’T LIKE EVERYTHING
Thursday, November 17, 2011
MULTIPLEREVENUE STREAMS
Thursday, November 17, 2011
THE MACRO-NARRATIVE RECIPE
1. THEMATIC FOUNDATION2. VIABLE SETTING3. STRUCTURED MACRO-STORY4. SELF-CONTAINED MICRO-STORIES4a. TIMELESS CHARACTERS5. DYNAMIC CONNECTIONS6. MULTIPLE MEDIUMS7. VERTICAL EXPLORATION
Thursday, November 17, 2011
THEMEHIGH CONCEPT SETTING
Thursday, November 17, 2011
THEMEHIGH CONCEPT SETTING
Thursday, November 17, 2011
THEMEHIGH CONCEPT SETTING
Thursday, November 17, 2011
YOU’VE CREATEDMINI-DRIVING PLATFORMS
Thursday, November 17, 2011
THEMEHIGH CONCEPT SETTING
Thursday, November 17, 2011
THEMEHIGH CONCEPT SETTING
Thursday, November 17, 2011
THE MACRO-NARRATIVE RECIPE
1. THEMATIC FOUNDATION2. VIABLE SETTING3. STRUCTURED MACRO-STORY4. SELF-CONTAINED MICRO-STORIES4a. TIMELESS CHARACTERS5. DYNAMIC CONNECTIONS6. MULTIPLE MEDIUMS7. VERTICAL EXPLORATION
Thursday, November 17, 2011
DON’T MAKE YOUR AUDIENCE WORK
Thursday, November 17, 2011
DO YOU HAVE ANY QUESTIONS?
Thursday, November 17, 2011
THANKSFOR COMING
Thursday, November 17, 2011
one3productions.commakearunforit.com
@one3productions@Houston_Howard
@TRevMusic@BradLusher
Thursday, November 17, 2011
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