one 3 productions macro-narrative transmedia workshop

WELCOMEHAVE A SEAT

Thursday, November 17, 2011

WHO THE HECKARE THESE GUYS?


GOALSFOR TONIGHT


DEFINITIONDEBATES ARE NOT WELCOME


MACRO-NARRATIVETRANSMEDIA APPROACH


BIGWE’RE GOING FOR


LEGACYTHINKING


STAR WARSIS OUR LOW BAR


DON’T FRETIT’S SCALABLE


THE MACRO-NARRATIVE RECIPE

1. THEMATIC FOUNDATION2. VIABLE SETTING3. STRUCTURED MACRO-STORY4. SELF-CONTAINED MICRO-STORIES4a. TIMELESS CHARACTERS5. DYNAMIC CONNECTIONS6. MULTIPLE MEDIUMS7. VERTICAL EXPLORATION


FIRST THING FIRSTBUILD YOUR SOAPBOX


THE GOLDEN CIRCLE

HOW

WHY

WHAT


YOU’LL FISH IN A BIGGER POND



POTENTIAL INVESTORS



POTENTIAL INVESTORS

ROI-FOCUSEDINVESTORS YOU’LL

ACTUALLY PITCH TO



POTENTIAL INVESTORS

ROI-FOCUSEDINVESTORS YOU’LL

ACTUALLY PITCH TO

BELIEVERS &PARTNERS


SETTINGVERSUS

CHARACTERThursday, November 17, 2011

FIRST, THENSETTING

CHARACTER

awesome

awesome


7 ELEMENTS OF A VIABLE SETTING


HIGH CONCEPT



HIGH CONCEPTIMMEDIATELY INTERESTINGIRONY IS YOUR FRIENDOPPOSITES ATTRACTCAN YOU SEE IT?


HIGH CONCEPT



HIGH CONCEPT

UNFAMILIARLOCATION



HIGH CONCEPT

UNFAMILIARLOCATION

UNFAMILIARTIME



HIGH CONCEPT

UNFAMILIARLOCATION

UNFAMILIARTIME

UNFAMILIARPEOPLEGROUP



BROADGEOGRAPHIC

BOUNDARIES OF THE CONCEPT

HIGH CONCEPT

UNFAMILIARLOCATION

UNFAMILIARTIME




BROADGEOGRAPHIC


SPECIAL SAUCE

HIGH CONCEPT

UNFAMILIARLOCATION

UNFAMILIARTIME




BROADGEOGRAPHIC


SPECIAL SAUCE

HISTORY

HIGH CONCEPT

UNFAMILIARLOCATION

UNFAMILIARTIME




GOOD SETTINGSCAN WITHSTAND PRESSURE



BROADGEOGRAPHIC


SPECIAL SAUCE

HISTORY

HIGH CONCEPT

UNFAMILIARLOCATION

UNFAMILIARTIME



DEVELOPTHE SETTING LOGLINE


THEMEHIGH CONCEPT SETTING


STORYWORLD


STORYWHAT’S THE

WORLDOF THE

?Thursday, November 17, 2011


PAST PRESENT FUTURE


I HEARTSTORY STRUCTURE


STRUCTUREHELPS YOU WRITE AND DESIGN


CREATIVE PROBLEM SOLVING


A PHOTO MOSAICNEEDS AN ORDER



PAST PRESENT FUTURE



before picture

monkey wrenchenter upside down world

embrace the change

I’m screwed

storm the beach

after picture


THINK LIKEA TELEVISION WRITER


BRING ON THE CHARACTERS


AVOIDINGTHE FRANCHISE TRAP


CONNECTIN EVERY WAY POSSIBLE


CAUSAL CONNECTIONSCHARACTER CONNECTIONSLOCATION CONNECTIONS

STORY SEEDSCALL-BACKS

CONNECT


CAUSAL CONNECTIONSCHARACTER CONNECTIONSLOCATION CONNECTIONSSTORY SEEDSCALL-BACKS

INCLUDE IN EVERY STORYCHECKLIST


AFFECT THE FUTUREDEAL WITH THE PAST


WE’RE GOINGFOR EYEBALLS


ESTABLISHEDBUSINESS MODELS


INCREMENTALDEVIATION


EVERYONEDOESN’T LIKE EVERYTHING


MULTIPLEREVENUE STREAMS


YOU’VE CREATEDMINI-DRIVING PLATFORMS


DON’T MAKE YOUR AUDIENCE WORK


DO YOU HAVE ANY QUESTIONS?


THANKSFOR COMING


one3productions.commakearunforit.com

@one3productions@Houston_Howard

@TRevMusic@BradLusher


one 3 productions macro-narrative transmedia workshop

Entertainment & Humor

beach monkey wrench

change storm

w esom eaw esome