social (media) commerce

INTERNET TRENDS

SOCIAL MEDIATECHNOLOGY

Jeroen van der SchenkSocial (Media) Concept Design

jvdschenk jeroenvanderschenk

#bakkerLBU

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SOCIAL(MEDIA)TRENDS

Web 1.0

Web 2.0

Web 3.0

The (E)volution of Internet

SOCIALSEARCH

TRA

NSP

AR

AN

CY

TRANSPARANCY

A social trend in which people use technologies to get the things they need from each o t h e r ; r a t h e r t h a n f r o m traditional institutions like corporations.Source: Groundswell by Forrester.com

Groundswell

web 1.0web 2.0web 3.0web 4.0

Society 3.0Marco Derksen

ModelMarketing

CommunicatieCommunication

Dialogue Value Networks

Bedrijven

Klanten

1.0 2.0 3.0

Source: Society 3.0

M e d i a L a n d s c a p e

From valuechain to valuenetwork

SHARING

- SHARING -

SOCIAL MEDIA

SHARING

- SHARING -

SOCIAL MEDIA

SHARING

- SHARING -

SOCIAL MEDIA

- CONVERSATION -

SOCIAL MEDIA

- CONVERSATION -

SOCIAL MEDIA

COLLABORATIVEPRODUCTION

- COLLABORATIVE PRODUCTION -

Social Media

POWER TO THE CROWD

- COLLECTIVE (INTER)ACTION -

Social Media

COLLECTIVE(INTER)ACTION

- COLLECTIVE (INTER)ACTION -

Social Media

COLLABORATIVECONSUMPTION

PEER-2-PEER

EVERYTHING!

couchsurfinghotelhotels

hotelindustryhospitality

KHNpeer-2-peerpeer-to-peerconnectingworldwidesleepingsharing

bedcouch

businessmodelsbackpacker

businessleisure

PEER-2-PEER

EVERYTHING!

social mediacars

carsharingconcepts

businessmodelearn

reviewcrowd

peer2peerpeer-2-peer

peer tot peerautomotiveautobranche

PEER-2-PEER

EVERYTHING!

moneyloan

crowdfundingspending

ratesocial media

crowdtrust

peer2peerpeer-2-peer

peer tot peer

PEER-2-PEER

EVERYTHING!

We become are Mobile!

Project Google Glass

Project Windows Glass

SOCIAL COMMERCE

COMMODITYMARKETS

ADD VALUE

PRICE STRATEGY

SOCIAL

TRANSACTIONAL

SOCIAL

TRANSACTIONAL

time

T T Tinte

ract

ion

leve

lIt’s all about creating Social Touchpoints

BAKKERGOES

SOCIAL

Countries

Customers

Customer Interaction Organizing- versus Facilitating

Countries

Bakker Hillegom

Bakker Social Media Objectives

‣ Increase frequency of contact and interaction with (potential) customers

‣ Claiming expertise about ‘gardening’

‣ Search Engine Optimization of all Bakker Hillegom domains (SEO)

‣ Convert to transactions (orders, newsletter subscriptions, Facebook

Likes, Followers)

‣ Monitor & Influence the online brand experience of Bakker Hillegom

Selected Networks & Tools

Our Content Strategy

BUSINESS SOCIAL

LOWER VOLUMEHIGHER CONVERSION

LONGTAIL KEYWORDS

EncourageSharing!

Customizable Sidebars...

Customizable Sidebars...

Producing Content Is Core Business

‣ Trends & News

‣ Howto (manuals, video’s)

‣ FAQ’s (focus on longtail keywords, conversion generator!)

‣ Fun

‣ Live (local) Events (social buzz, livestream, foto’s etc..)

‣ Geek Stuff...

What people like to read about...

‣ Live (local) Events (social buzz, livestream, foto’s etc..)

What people like to read about...

BEAWARE.. .

People rather communicatie with people than with organizations...

There’s NO Social (Media) SHORTCUT!

Social media is as social as YOU!“drop dead and choke in your own diarrhea”

Contact

Add me as a contact in you mobile phone

Jeroen van der SchenkFounder of Socialbites.comjeroen@socialbites.com

@jvdschenk

jeroenvanderschenk

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