social media & e-commerce (how social commerce works)

Social media&

ecommerce

Online shops

Europe€ 165b in sales

US$ 170b in sales

2010 Forrester

What does a business need to exist?

Where does the client spend his time online?

What is social media about?

User generated content+

Active involvement+

Multi-way communication+

Sharing

How does it look like?

Visible

blogsvideo commentsemailsphotosstatuses...

Invisible

relationsbehaviorcommunity

What social media is not?

???

700m users200m users

1 minute = 24hours of new fresh video

Why should we care?

Interactivity generates content

Content increases traffic

More traffic, more conversions

Conversions =

Conversion happens without us!

http://www.beresfordresearch.com

50% are sharing links

Social network users

25%about products, services or companies

E-commerce Social Media

Future together

because everybody has something to win

Strategy

build a community

this is not a community!

Community = multi-way conversation

Why is the need of a community?

Social commerce

target

Connect

understand customer language

Benefits

Drive new online visitors

Increase customer engagement

Improve conversion rates

Social commerce strategies

Social media on e-commerce platforms

E-commerce on social media platforms

Social shopper profile

69% percent of consumers who buy mostly online visit social networking sites

Facebook and Twitter visitors spend 1.5x more online that other Internet users

Do consumers want to speak to retailers on social media?

YES!

of Twitter users follow businesses to find special promotions or sales

23%

of customers connect with brands on Facebook to receive discounts

25%

Visitors who “friend” a retailer on social media site are more satisfied, more committed to the brand, and more likely to make future purchases from that company

Foresee research results

Users love companies on social media

conversation

Do not sell!!

How to startLearn approach

Listen

Engage

Accept

Respond

Evolve and adapt

before

Interactivity and conversation

during after

purchase

How to start for real, not theory (bullshit)

Social media tools

On site

Rating and reviewsRecommendation & referralsForums & communitiesSocial media optimizationSocial shoppingSocial ads & social apps

Off site

Participation in popular social media sitesBlogosphereNews & review sitesVideo broadcasting sitesPhoto sharing sites

Measuring social media

FansFollowersTweetsPostsViewsChannel SubscribersSocial rankingImproved natural search rankingsIncreased search activityIncreased direct traffic to siteIncreased sales

Is about social influence - people influencing people in context of retail

Mark Ellis

List of retailers doing it perfectly

No one

But...

There are some doing it quite well

react

Are retailers loving consumers?

They need to!

New trends

Group buyingThe rise of private shopping clubsReal time social shoppingFacebook storesPersonalized shopping

1. Join social media - your customers are already there

2. Start a conversation with them, do not sell!

3. Implement social features

Thank you!

@alexandrurada

http://alexrada.com