vincent hoogsteder - distimo

app store analytics

Vincent Hoogsteder, Co-founder

MOBILE APPLICATION STORESSTATE OF PLAY

MOBILE APP STORES

ABOUT DISTIMO

1. Distimo collects all public application data from app stores2. Developers use our analytics tool to monitor own and competing apps3. Based on analyses of data, we deliver detailed market reports

Our findings on:

APPSUS MARKET

STORE SIZES

0 70,000 140,000 210,000

1,030

1,980

9,889

14,469

7,422

47,052

8,099

203,295

•Apple is King•Android second largest

Total number of applications

May 2010

Apple iPhone

BlackBerry

Android

Nokia

Palm

Windows

Apple iPad

iPhone

iPad

GetJar

•Android relatively fastest growing

Apple iPhone

Android

Nokia

STORE GROWTHNew applications May 2010 (Relative)

Windows

0% 5% 10% 15% 20%

10%

15%

19%

7%iPhone

FREE VS PAID

0% 100%

79%

67%

75%

43%

75%

80%

73%

21%

33%

25%

57%

25%

20%

27%

Percentage Free Percentage Paid

Apple iPhone

BlackBerry

Android

Nokia

Palm

Windows

•Nokia’s share paid apps decreasing•Android largest share free apps, but decreasing

Apple iPad

iPhone

iPad

May 2010

MOST POPULARPAID CONTENT

55% Games 14% Entertainment

23% Games30% Themes

36% Games 14% Tools

iPhone

MONETIZATION

REVENUE?

REVENUE?

$0

$2.00

$4.00

$6.00

$8.00

$5.93

$2.34$2.91$2.99

$7.52

$3.83

•Apple, Android and Nokia in same range•RIM and Microsoft twice as high

PRICE COMPARISONAverage price for all paid apps

iPhone

May 2010

CROSS STORE PRICES

$2.99

Tetris prices:

CROSS STORE PRICES

$2.99

Tetris prices:

$6.99

CROSS STORE PRICES

$9.99

IM+:

CROSS STORE PRICES

$9.99

IM+:

$39.99

WHAT’S NEXT?

CROSS STORE DEVELOPERS

•Over 2,600 developers with apps in multiple stores

•Fast growth in last months

•Growing number of channels, many carrier stores in 2010

TRANSPARENTMARKETSRAISE CUSTOMERAWARENESS

PRICES TO SAME LEVEL

•Increased transparency for consumers

$0

$2.00

$4.00

$6.00

$8.00

$5.89

$2.34$2.95$3.07

$7.57

$3.83

iPhone

PRICES TO SAME LEVEL

•Increased transparency for consumers

$0

$2.00

$4.00

$6.00

$8.00

iPhone

NEW WAYS TO MONETIZE

•Free App with In-App Purchases starting at $0.99

•One-off paid App $6.99

NEW WAYS TO MONETIZE

•Free App with In-App Purchases starting at $0.99

•One-off paid App $6.99

Generated more revenue than FIFA in January 2010

STORE COMPETITION

Strong competition for the best developers:

•Sheer volume

•Billing

•Consumer review process

•Driving traffic to your apps

GROWTH2010:

THANK YOU

Free Monthly Report www.distimo.com

Overview of all App Stores:www.appstores.info

Free analytics for developers:www.distimo.com/monitor

Vincent Hoogstedervincent@distimo.comtwitter.com/distimo