what is the lifetime value of customers and how can marketers maximize it?

Post on 18-Feb-2017

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CREATING CUSTOMER VALUE AND CUSTOMER

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What is the lifetime value of customers and how can marketers maximize it?

Marketing is the art of attracting and keeping profitable customers

Profitable Customer is customer that yields a revenue stream exceeding by an acceptable amount of the company’s cost stream

Measurement Of Customer Lifetime Value

THANK YOU

Jaannasheen SinghIIT(BHU) VARANASI

13155043

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