atc media kit
DESCRIPTION
Details with advertising with Around the County MagazineTRANSCRIPT
We provide a professional Appearance and customizingGloss cover, full color, bright paper, attention grabbing ads and the ability to change your offer
or your entire Ad with each issue at no charge!
We have a business to business mindsetOur pricing and payment terms are setup to provide an affordable way to receive effective,
results generating advertising
We use a unique Direct to Door concentrated delivery systemWe saturate your local area and insure your advertisement is seen by hand delivering each magazine
directly to the door in neighborhoods and apartment complexes to ensure you reach all income levels of potential customers
We are affordable and will always offer our best price guaranteeYou will not find more affordable print advertising with our reach, period. We stand behind that guarantee
by not only matching any advertised price that is lower than ours for the same size & quality ad, but also offering $100 off your next ad with us!
We reinforce a shop local mindset with each issueEach issue will feature a shop local story featuring one of our advertisers written to show the readers the
importance of shopping local. We also have eye catching reminders throughout the magazine to help keep that aspect top of mind.
We are only successful with your success!We rely on you the advertiser for most of our funding. Our commitment to you is making sure we work
diligently on ensuring you see results from our advertisement with ATCM.
Around the County Magazine was created by small business owners for small business owners. We publish on a local county level to bridge the gap between the local businesses and their owners with the locals that live and
spend in the community that surrounds them. Our current distribution targets 30,000-60,000 homes in each respective market. Our unique delivery method ensures reception of your advertising message while allowing us to maintain our guaranteed lowest price rates. Our articles, specials, and messages are all relevant to keeping our local businesses top of mind and promoting a “Shop Local” campaign that on average is 40% less than direct mail
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Union County, NCApprox. Distribution
30,000 Magazines
Indian Trail | Lake Park28079 - 11,000
Stallings | Weddington | Wesley Chapel28104 - 9,000
Monroe | Unionville | Fairview28110 - 8,000
28,000 Doorsteps2,000 @ Pickup Locations90,000 Estimated Readers
South Mecklenburg County, NC | Approx. Distribution
Mint Hill | 28227 - 1,000
Matthews | 28104 - 2,000
Matthews | 28105 - 5,000
Charlotte | 28270 - 5,000
Charlotte | 28227 - 2,000
Charlotte | 28226 - 2,000
Steele Creek | 28273 - 3,000
South Park | 28210 - 6,000
Pineville | 28134 - 5,000
30,000 Doorsteps1,000 @ Pickup Locations93,000 Estimated Readers
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Half Page7.23”
x4.43”One Third Page
7.5”x
3.2”
Full Page7.22”
x9.68”
Two PageSpread
15.59”x
9.73”
Issue Frequency
One Third Page
Half Page
Full Page
Two Page Spread
Full Back Page
Frequency Savings
Church / Non-Profit
Discount
x8
$299
$399
$599
$999
$1,999
25%
10%
x6
$329
$439
$659
$1099
$2,199
15%
10%
x3
$344
$459
$689
$1,149
$2,299
10%
10%
x1
$374
$499
$749
$1,249
$2,499
-
10%
30,000 Magazine DistributionIssue Frequency
One Third Page
Half Page
Full Page
Two Page Spread
Full Back Page
Frequency Savings
Church / Non-ProfitDiscount
x8
$374
$499
$749
$1,249
$2,499
25%
10%
x6
$411
$549
$824
$1,374
$2,749
15%
10%
x3
$430
$574
$861
$1,436
$2,873
10%
10%
x1
$468
$624
$937
$1,561
$3,124
-
10%
60,000 Magazine Distribution
2012 Payment Termsx8 - 20% down and 11 monthly paymentsx6 - 25% down and 5 monthly paymentsx3 - 30% down and 2 monthly paymentsx1 - 100% of payment due upon signing
2012 Publication ScheduleJanuary-Febuary
March-AprilMay-June
July
August-SeptemberOctober
NovemberDecember
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Can anyone match the value we offer our advertisers?The answer is simple - They can’t come close!
Look at what we give our advertisers at no additional cost to them!
Online Web PresenceWe offer an online presence for your business! Include your menu, business information, coupons, and upcoming events! You can change this information weekly at no charge.
Digital Coupon with QR CodeWe will create a digital code that can be accessed from your print AD with us through use of a QR code and short URL as well as your web presence with us or your website!
http://goo.gl/QgMWa
Digital Magazine inclusionWe publish a digital version of our magazine with each print publication. This interactive issue will allow direct linking from your AD/Coupon to your website or our provided web presence. It will be sent out with the same distribution time schedule as our print edition and to households that have signed up through our reader givea-way promotions, our website, or person(s) requesting a digital delivery.
Ability to change your AD each issueWe offer you the ability to change your AD each issue! Feel free to try new offers, new calls to action, or a new layout!
Reader give-a-ways each issue!To increase the visibility of our advertisers, we randomly place semi-hidden clues in our advertisementsthat help solve a question or riddle for each issue. We then randomly select a winner or winners from thesubmitted answers. These give-a-ways include electronics (tablet pc’s, mp3 players, etc), gift cards, and/or products and services we buy from our advertisers.
“Weekly Deal” SpotlightTwice weekly we will send out a “Weekly Deal” email blast from our advertisers that have signed an agreement of any length. This email blast will showcase a digital and printable version of your AD or coupon. This email will go to households in the area in which the advertisement was placed. We collect the email and zip code informa-tion when a household signs up and submits the information through the reader give-a-way. We estimate no less than 2,000 responses per distribution area at start.
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As you view the following samples, keep in mind that with ATC we offer you the ability to change your advertisement content each issue at no charge!
You could find the offer that works best for your sales and profit! Perfect for coupons, intro offers, seasonal items, ever changing inventory and holiday specials!
For dealers, real estate, and warehouses - you need to see our two page spread’s incredibly low price! Excellent way to deliver a powerful message or showcase your product!
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Contact our Main Office
(866) 927-4999 - Monday-Saturday 9AM-9PM
PO Box 2515 Indian Trail, NC 28079
Have questions or need more information? Contact us locally.
Union County, NC
Donald Gardner Account Executive
843-337-0999
Mecklenburg County, NC
Steven ChildressAccount Executive
980-395-1549
Still Not convinced? Check out our website for more information!
www.atc-magazine.com
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