EVENT MANAGER & MARKETING STRATEGIST

AYMERIC VOLLANT

PORTFOLIO

Internationally experienced Marketing & Event Manager with a proven track record of success in Hong Kong & Shanghai.

Entrepreneurial, resourceful, strategic thinker with a natural ability to lead a team, I have contributed to / co-organised a variety of events & festivals such as Secret Island Party in Hong Kong & Yinyang Music Festival on the Great Wall of China.

Apart from Event Management, I have implemented several Social Media Strategies and also launched my own fashion brand.

Result-oriented, creative & having been successful in all my previous positions, I am currently looking for a full-time position with a company that I can grow with, a position that not only fits my previous experiences but more importantly challenges me.

For more information, please do not hesitate to contact me at aymeric.vollant@gmail.com

hk.linkedin.com/in/aymericvollant

Event Management Organised / managed more than 100 events; DJ events, music festivals, cinemas, art exhibitions, fashion shows and more

Marketing Communication In my previous positions I have gained experience in; public relations, media management, advertising, social media management, budget management, business development, sponsorship, branding, creative concept development, marketing strategies etc.

Leadership Skills Throughout my career I have been responsible to hire, manage & motivate teams ranging from 5 to 25 staff.

Public Relation Developed contacts with bloggers and media in China Mainland, Hong Kong, UK, France, Germany, Netherland, Australia and the USA Entrepreneurship In 2012, I established FRESHMESS Ltd in the UK and created the fashion brand “d’or et d’argent. I was actively involved in the business until 2015.

Computer Skills Microsoft Office, Mac [Keynote, iMovie], Photoshop, Prezi

d’or et d’argent Fashion Brand - London,United Kingdom

July 2013 to July 2015 (25 months)

Co-founder of the brand & Marketing Director

"d’or et d’argent" is an eco-friendly fashion brand dedicated to the young generation of ambitious and creative people around the world. As the co-founder of the new brand, I have been involved in each step of the creation of the project, from the business registration to the product design, with a focus on the Marketing and Brand Development aspects. I have developed collaborations with young artists, bloggers & media from around the world, and organised 3 main promotional events in Shanghai and Taipei.

WORKING EXPERIENCE

RESUME

SKILLS

EDUCATION

INSTITUT SUPERIEUR DE GESTION (ISG) / 2010 - 2013 (30 months) Paris, France

Master in Business and Management, specialisation in Marketing

TONGJI UNIVERSITY / 2012 (6 months) Shanghai, China

International Exchange Program

SAINT JOHN’S UNIVERSITY / 2011 (6 months) New York, USA

International Exchange Program

HUSHUP EVENTS Experiential Event Management, Hong Kong September 2015 to March 2016 (7 months)

Project Manager A boutique experiential events agency connecting brands with current & potential customers, Hushup not only has corporate clients but also conceptualises and implements its own events. As a Project Manager, I was responsible for independently managing events such as the Sky Garden Cinema, and outdoor cinema experience, growing Hushup’s Social Media presence, conceptualising creative concepts and securing sponsorship.

THE MANSION Nightlife Venue / Festival Organiser, Shanghai, China

January 2014 to July 2015 (18 months)

Project Manager The Mansion is a cultural centre aiming to become a precursor of the Chinese alternative scene. The project includes four main parts: weekly home-parties, a free hostel, a music recoding studio and Dj school. And the organisation of outdoor events and festivals. As project manager, I was in charge of the entire organisation of the free hostel on a daily basis, of the team during the week and during the parties, but also taking care of the online promotion, mainly through Facebook and WeChat, as well as the contact with the artists and the party planning.

O-MARKETING GROUP Event Planning - Shanghai, China

September 2012 to December 2013 (14 months) Marketing Manager Assistant - Internship followed by short-term Consultancy contract O-Marketing Group is specialised in the organisation of fashion, art, and corporate events. The group is composed of three different parts: a Marketing agency, an art gallery, and a newly launched wine-bar. Starting with a 6-month internship, I was trained in the different aspects of event planning, from the creation of the concept to the operation during the events. At the end of this internship, the company offered me to become the Marketing consultant for the newly open wine bar and control the first month of operation.

France / 26 years old / Currently in Hong Kong Phone: +852 9090 5235

E-mail: aymeric.vollant@gmail.com

AYMERIC VOLLANTEVENT MANAGER & MARKETING STRATEGIST

Languages: French (native speaker), English (fluent), Spanish (intermediate level), Mandarin (basic knowledge)

PUBLIC RELATIONS & MEDIA EXPOSURE With no budget allocated to this part of the promotion, I have managed to bring local exposure (English media in China), as well as international exposure in different countries of the world:

* Exposure on the main Asian Media (English speaking): SmartBeijing, SmartShanghai, Time Out Beijing, Time Out Shanghai, Talk Magazine, the Beijinger, Boom Asia, City Weekend

* Features on more than 30 websites, magazines and blogs around the world, including some major international medias such as The New York Times or MTV Australia, as well as famous European media specialised in the Music industry such as Deep House Amsterdam magazine or Trax Magazine

REFERENCE PROJECT #1

SOCIAL MEDIA MANAGEMENT From January 2015, I took care of the entire English promotion for the Yinyang Music Festival, principally via the Facebook page, bringing it from 450 to more than 2000 fans today. The strategy I followed includes the following elements:

* Establishing a consistent planning of posts on the Facebook page and event * Encouraging involved artists to like, share the posts and engage on the page * Sharing important posts on targeted Facebook groups such as: Young Expats in Beijing (11,000+ members),

Expats in Shanghai (21,000+ members), Suzhou Expats (8,500+ members) * Using the fame of our Headliner artists to bring people to the festival page. For example, by tagging Juno

Reactor (131,000 fans on Facebook) on a special post after the festival, we reached our highest organic reach of 38,000+ people.

* Creating Facebook Ads in order to reach a wider market for our important posts. With a budget of 100€, I created 7 ads between February and June 2015. The ads reached a total of 40,500+ people and 320 engagements.

YINYANG MUSIC FESTIVAL The Great Wall of China - Beijing

June 20 - 22, 2015 MUSIC FESTIVAL - 1200 guests

The Yinyang Music Festival is a music festival located on the Great Wall of China, and dedicated to the development of the electronic music in Asia. For the second edition, more than 1200 people gathered in one of the most wonderful environment for a festival.

RESULTS (1/2)

As Project Manager, one side of my mission was to develop the awareness of the festival on the foreign market in China, as well as on the international market. The other parts of my mission were to take care of the music selection with the small-scale budget of 50,000RMB for 50 artists coming from different parts of China and from abroad, as well as finding collaborations with promoters to increase the ticket sales.

MISSION

Evolution Likes on the Yinyang Music Festival Facebook page

The New York Time article: http://nyti.ms/1V481lF DHA article: http://bit.ly/1GARUUO

MUSIC SELECTION

The Yinyang Music Festival is a non-profit project organised with a total budget of 500,000RMB (65,000€), and more than 1/3 of this budget is allocated to the rent of the venue. With such an expensive rental cost, all other sides of the organisation must then be reduced to the minimum. For the music selection, a budget of 60,000RMB maximum was allocated for the booking of 50 artists.

Artists coming from abroad, especially headliners, involve higher costs, due to international flight tickets and experience. My main strategy was to find a way to finance the booking of local artists, so that the complete budget could be used for the booking of artists coming from abroad. I set up collaborations between clubs and promoters in China (except Shanghai); I offered each of them to bring 1 to 4 artists to play at the festival in exchange of organising a pre-party in their city. The profit made out of those pre-parties had been used to finance the trip and stay of those artists at the festival.

* Organisation of 10 pre-parties in 7 different cities in China: Beijing, Kunming, Fuzhou, Guangzhou, Nantong, Hong Kong, Shenzhen

* Securing sponsoring of the beer brand Piston Head to provide 300 products per pre-party * Total of 20 artists booked for the Yinyang Music Festival who financed their trip by themselves. The

budget allocated for each local artist was 500RMB (70€). This operation helped the festival save 20 x 500RMB = 10,000RMB (1,350€)

* The money saved on the booking of local artists permitted us to book 2 more International Artists (Adam Swain and Fritz Wenting)

BUSINESS DEVELOPMENT

Beijing is the city where most of the festival visitors are coming from (around 60%) and is thus a strategic location to promote and sell tickets for the festival. The core team of the festival is located in Shanghai, hence why finding collaborations with local promoters in Beijing was a must in order to guarantee good sales.

* Securing collaboration with 10 promoters in Beijing, leading to a total of 360 tickets sold (commission of 40RMB (5.5€) per ticket sold)

* Securing a special collaboration with the party promoter Toxic Entertainment, which organised 2 pre-parties of 400 guests each, and sold 190 tickets.

YINYANG MUSIC FESTIVAL The Great Wall of China - Beijing

June 20 - 22, 2015 MUSIC FESTIVAL - 1200 guests

RESULTS (2/2)

REFERENCE PROJECT #1

Flyer design of 3 out of 11 pre-parties organised

in 7 cities around China

Piston Head, Swedish beer brand, sponsor of the Yinyang Music Festival pre-parties

Guerrilla Marketing

Operation >

REFERENCE PROJECT #2

After moving to Hong Kong in December 2014, I quickly realised that the local market represented a great potential market to develop the Yinyang Music festival. I started the campaign HK SHAKES THE GREAT WALL in order to open the festival to this new market, and in order to meet Key Opinion Leaders in the local event market.

RESULTS

Following my role of Project Manager for the festival, the mission of this campaign was, in one hand, to improve the music selection by involving some of the key DJs of the city without involving any cost to the festival, while finding a way to develop the ticket sales and bring a group of visitors from HK to the Great Wall.

MISSION

HK SHAKES THE GREAT WALL Promotion of the Yinyang Music Festival in Hong Kong

February to June, 2015 INTEGRATED MARKETING CAMPAIGN

STRATEGY

SETTING UP A SPECIAL PACKAGE FOR THE HONG KONG MARKET

People in the HK market are willing to spend money for travelling and for special experiences. Nevertheless, the cultural barrier between HK and Mainland China is still important and could stop people to go to the festival. To reassure the market, I created a special all-included package with individual follow-up to make sure guests have the best and most enjoyable experience at the Yinyang Music Festival.

INVOLVING KEY OPINION LEADERS IN THE MARKET

The community interested in electronic music in HK is also very closed: people tend to attend events by groups , following their friends and artist friends. Word of Mouth and Online Marketing would be the keys to attract people. The strategy was to involve KOL artists motivated by the project and willing to help promote it to the fanbase they built in HK, which increased the potential of package sales.

Package price was 950RMB (130€), with a profit of 300RMB per package.

The strategy was then to use the profit made out of the package sales to finance the entire trip of those 8 artists to the festival (Objective = 50 packages to sell)

Organising pre-parties would also be a way to support financing it.

PROMOTION

ONLINE: * Creating a Facebook group and establishing a consistent planning of posts (Link to group: http://bit.ly/23cio8r) * Securing exposure in local media TimeOut HK, Localiiz, SMCP, BOOM Magazine * Creating Facebook Ads in order to reach a wider market. With a budget of 60€, I created 6 ads between February

and June 2015. The ads reached a total of 29,400+ people and 320 engagements.OFFLINE: * Organising 2 pre-parties at Oma and 1 pre-party at Basement. Total of 5,300RMB profit made. * Securing product sponsorship by the alcohol delivery company LKiF (100 bottles of spirit in total) * Guerrilla Marketing: 300 posters and 850 stickers around Central area. The operation was featured in the blog

biglychee.com in this article: http://bit.ly/1RYJQokTotal cost involved for HK artists to the festival:

2,600RMB/artist x 8 artists = 20,800RMB

Total Sales = 65 packages Profit made out of package sales = 65 x 300RMB = 19,500RMB

Profit made out of pre-parties= 5,300RMB

TOTAL PROFIT = 24,800RMBWith 65 packages sold, I raised enough money to finance the trip of the 8 HK artists to the Yinyang Music Festival, as well as my own costs. This operation helped the festival save 24,800RMB.

HK Package

Details >

Ouissam, founder of Cliché Records, playing on the Great Wall

>

* Creation of the event proposal after identifying the client’s requirements * Creation of a budget sheet after sourcing venue, sets and decoration * Securing sponsorship of 120,000HKD from the brand Superga * Controlling the expenses to stay within allocated budget * Movie licensing for 5 movies (Under the Tuscan Sun, Roman Holidays, The Godfather, The

Talented Mister Ripley, Gladiator) * Creating event rundown, securing supporting staff for the day of the events * Managing the design works to be printed for onsite decoration * Creating an after-event overview for the client

The Italian Sky Garden Cinema is an event created by Hushup Events for the Italian shoe brand Superga, showcasing 5 movies between December 2015 and January 2016. The 5-movie mini festival was held on the 9th floor of Lan Kwai Fong’s fashionable California Tower, and attracted in total 400 guests.

PROJECT MANAGEMENT & PRODUCTION

PROMOTION & SALES

After securing a sponsoring of 120,000HKD with the brand Superga, I was in charge of the whole management of the event, from sourcing, design and production to promotion and ticket sales. The two main aspects of the mission were to sell out all 80 tickets for each cinema session, while keeping all expenses under the allocated budget.

* Managing the online ticketing system on Pelago * Online promotion through Hushup social networks: Facebook (7300 fans), Instagram (2700+

followers), Mailchimp (15,000+ emails) * Securing exposure in local media Sassy and Time Out Hong Kong

As a result, all cinema sessions were sold out, and all expenses were kept under the allocated budget. The excellent feedbacks from guests and media made this event a success, opening new discussions with the client who is now very interested in our services for future events.

This project brought a total profit of 84,000HKD to Hushup Events.

TASKS UNDER MY RESPONSIBILITY

RESULTS

REFERENCE PROJECT #3ITALIAN SKY GARDEN CINEMA California Tower, LKF - Hong Kong

December 5th 2015 to January 21st, 2016 OUTDOOR CINEMA SERIES

MISSION

>

REFERENCE PROJECT #4d’or et d’argent

Development of the new fashion brand in Europe and China July 2013 to July 2015

MARKETING, BUSINESS DEVELOPMENT

ONLINE:

* Establishing a consistent planning of posts on the different platforms of the brand: Mailchimp (820 emails), Facebook (768 fans), Instagram (588 followers), Twitter (271 followers), Wechat (553 followers). * Securing exposure in 19 fashion blogs and online magazines in France, UK, Germany, China, Hong Kong. * Social Media collaboration with 25 artists, musicians, entrepreneurs around the world. The goal of those

collaborations was to develop the brand awareness through the online community of role models who represent “d’or et d’argent” identity, and thus grow our following.

OFFLINE:

* Securing a collaboration with 10 Brand Ambassadors for the development of the POWER PEOPLE collection. The project was about tailoring each design of the collection with a young ambitious and successful person who matches with “d’or et d’argent” philosophy. Criteria for selection were the following: have an entrepreneurial mindset, be in the creative market, and have developed a fanbase of more than 10,000 people on their social network platforms.

* Organising 3 promotional events, 2 in Shanghai and 1 in Taipei, that led to a total of 63 T-shirts sold, and grew our database with more than 500 emails.

Useful links: ALL DAY I DREAM / Creative Market, Fashion Show / 600+ people. Event review: http://bit.ly/1ChMJGk TAIPEI TOY FESTIVAL / International Fair / 10,000+ visitors. Event review: http://bit.ly/14kPrhj PRIVATE EVENT: OOAK presents “d’or et d’argent” / Private Sales. Event teaser: http://bit.ly/1w0UCJD

* Securing order from 2 retail shops: 20 T-shirts for the fashion boutique OOAK in Shanghai, and 30 T-shirts for the concept store Marcel & Sons in London.

With a focus on the Marketing and Brand Development, I have built an online community of about 3000 people through the different channels of the brand. I developed collaborations with more than 40 young artists, bloggers & media from around the world, and organised 3 main promotional events in Shanghai and Taipei.

RESULTS

Brand Ambassadors Stephanie O’Brien (left) and Alex Cunha (right), wearing “d’or et d’argent” t-shirt.

“d’or et d’argent” means “gold and silver”. It is a lifestyle brand dedicated to the creation of elegant, yet eclectic unisex T-shirts. Made from recycled material, each piece is a mixture of vibrant colours and inspires energy by using stimulating graphic visuals.

By using new sustainable technologies, the goal is to bring the awareness of a Green Earth to the public. The Brand also aims to attract the attention of the world on the young generation of creative entrepreneurs; a generation creating new and fun projects; a generation working hard in building a smart society.

The brand was registered under the company FreshMess Limited in the UK in 2013. I founded FreshMess Limited in collaboration with Qing Yang, London-based Chinese designer, with a total investment of £1,000.

Between July 2013 and July 2015, we have created 25 pieces divided into 3 collections, and sold 225 items in total.

Collaboration with fashion blogger Bianca from Bibi Goes Chic in London (left), and with Korean Model & Actress Yoo Jin Lee in Hong Kong (right)

>

Release of the last 5 designs of the Power People collection. Follow this link to watch the video: http://bit.ly/1Vfjf7v

>