brainstorming & collaboration on multi-disciplinary teams
DESCRIPTION
A technique for effective brainstorming that encourages everyone to participate and provides a method for quickly generating and identifying promising ideas then iterating as a team to improve them.TRANSCRIPT
Brainstorming & Collaborating
On Multi-Disciplinary Teams
(please get out a pen or pencil)@DaveHogue
Welcome
David M. Hogue, Ph.D.VP XD at FluidSan Francisco
Why brainstorm?
Generate IdeasSolve ProblemsBuild Teamwork
Fail
Waste of TimeLose Focus
Create More Problems
Be Prepared
LeaderPurposeLocation
Time
The Project
Help!
http://www.hahnshibachi.com/
Hahn’s HibachiWeb Site Goals
Find restaurant locationsIncrease food sales
Tell family-owned story
The Preparation
6 in 6 min
Draw aloneDraw six ideas in six minutes
Do not evaluateDo not share (or peek)
GO!
Goals
http://www.hahnshibachi.com/
• Find restaurant locations
• Increase food sales
• Tell family-owned story
STOP!
The Review
Look at your sketches
The first few are familiarThe last few are improbable
The middle few are interesting
The Teamwork
Collaborate
From groups of 3 or 4 peopleVary the rolesVary the skills
Vary the experience
Compare
Review your sketches together
Find the Ideas
If everyone has it, kill it.If only one has it, store it.If a few have it, explore it.
Improve the Ideas
ConsolidateEnhanceRefine
One Sketch
Review the goalsGenerate ONE solution
Appoint a Presenter
Goals
http://www.hahnshibachi.com/
• Find restaurant locations
• Increase food sales
• Tell family-owned story
The Critique
Show Your Work
Present the team sketchesListen to each
Evaluate the solutions
The Best of The Best
ConsolidateKeep the strengths
Improve the weaknessesEliminate the excess
Lather, Rinse, Repeat
Start with individualsProceed to small groupsEnd with the whole team
Why Does This Work?
Divergence vs. Convergence
Generates ideasConsolidates optionsProduces solutions
Everyone Is Involved
Anyone can create or critiqueCreates ideas to build upon
Focuses the group
Hurdles
Every Brainstorm Needs:
A leader and facilitatorPurpose and goalsConducive location
Sufficient time
Sometimes We Get Stuck
Opposite WorldKill the Assumptions
RoadblocksWork Backwards
Thanks!
David M. Hogue, Ph.D.VP XD at FluidSan Francisco
Brainstorming & Collaborating
On Multi-Disciplinary Teams
@DaveHogue