intro to mar comms tutorial one
DESCRIPTION
The introductory tutorial for Introduction to Marketing Communications, Leeds Met 2013-2014.TRANSCRIPT
marketing Communications
…everything!
1
…introduction to…
…introduction to
module handbook... What is the module about?
Learning outcomes
Teaching and learning Assessment
Timetable
Resources
text books…
Xstream…
DRIP…
§ …to differentiate
§ …to remind (or reassure)
§ …to inform
§ …to persuade
Chris Fill, 2011
DR I P
DRIP… Advertising Digi
tal OoH…
DRIP…
Sales Promotion…value increasing
DRIP…
Advertising TV…
DRIP…
Advertising transport…
DRIP… DRIP…
guerilla / ambient…
DRIP…
Public Relations…
DRIP…
digital viral…
DRIP…
Advertising Newspaper…
Advertising
TV… but why was it banned/censo
red?
…a quick quiz
split into groups of no more than Vive
Question 1… How much would you have to pay fo
r a
30second advert during Coronation Street
that covered the nation?
a. about £30,000 b. about £60,000 c. about £120,000
Question 2… According to 2007 American resear
ch, how
many marketing messages is the average
person exposed to on a daily basis?
a. about 250 b. about 1,000 c. about 5,000
Question 3… Which of the following age demogra
phic
groupings represents the largest percentage
of facebook users in the UK today?
a. 18-‐24 b. 25 – 34 c. 35 -‐ 44
Question 4… What are the Vive tools of the marke
ting
communications mix? a. advertising, public relations, sales p
romotion,
direct marketing and personal selling
b. advertising, sponsorship, internet marketing,
promotion and personal selling
c. public relations, digital marketing, direct
marketing, sales promotion and personal
selling
Question 5… Tesco Clubcard and Nectar are exam
ples of
what? a. advertising b. public relations
c. sales promotion
Question 6… What communications method was
used by
Tesco the day after horse meat was found in
their burgers?
a. personal selling b. direct marketing
c. public relations
Question 7… The ultimate goal of marketing
communications is to increase sales
a. true b. false
Question 8… How much was spent on advertising
in the UK
in 2013? a. £4billion b. £14billion c. £24billion
Question 9… Markets are often broken down into
…
a. sections b. segments c. silos
Question 10…
How many ACTIVE facebook users were there
in 2013? a. 500 million b. 1.2 billion c. 2.4 billlion
Vinished?
OK, swap your answer sheet with another group…