kuvo media kit

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M E D I A K I T 2 0 1 4

“When they study our civilization two thousand years from now, there will only be three things that Americans will be knows for:

the Constitution, baseball and jazz music. They’re the three most beautiful things Americans have ever created.”

Essayist Gerald Early (told to Ken Burns)

KUVO has a rich and celebrated history that began in 1982 with a handful of volunteers and their dream of founding a Hispanic-controlled public radio station. In 1985 that idea became a reality when KUVO signed on the air for its first broadcast, with one full-time person and three full-time volunteers. Volunteer djs, using donated records from personal collections and local record shops, went on the air with a format of jazz/fusion mixed with blues; to put a Latino signature on the music, they threw in a dash of Salsa!

KUVO’s staff in 1986.

Governor John Hickenlooper

In 2005, an influential quartet co-chaired KUVO's 20th Anniversary Celebration: Senator Ken Salazar (the first Hispanic elected to represent Colorado in the United States Senate and to serve as Attorney General of Colorado), former Denver mayor Federico Pena (Denver's first Hispanic mayor and former United States Secretary of Labor and Secretary of Transportation), former Denver mayor Wellington E. Webb (Denver's first African-American Mayor) and then Denver mayor John Hickenlooper, who is also a huge jazz fan and a current member of jazz89 KUVO.

In 2013, KUVO joined the Rocky Mountain Broadcasting Network which includes Rocky Mountain PBS and the I-News Network. Today jazz89 KUVO broadcasts live 24 hours a day, 365 days a year and has garnered national recognition for its diverse, quality programming. In 2014, KUVO was named by Down Beat magazine one of the 80 great things about Jazz today and The London Telegraph honored KUVO by naming it one of the top jazz and soul stations available in the world.

L-R: Carlos Lando-KUVO President, Laura Frank VP RMPBS News, Doug Price CEO, RMPBN

Rob Seligmann / KUVO Underwriting Account Executive 2900 Welton Street,2nd Floor / Denver CO, 80205

O: 303-446-7624 M: 303-720-9795 email: [email protected] (1)

mailto:[email protected]

SPONTANEOUS. NEVER ORIDINARY. COMPLETELY GENUINE. KUVO broadcasts a popular mix of well established jazz styles.

Louie Armstrong

Jazz Pioneers – Origins of America’s Authentic Musical Art Form

KUVO honors the pioneers of jazz by featuring their compositions in their original form or with performances by the next generation of artists. Artists include Louie Armstrong, Fats Waller, Louis Jordan, Bix Beiderbecke, George Gershwin and Bessie Smith. Timeless classics include: Someone to Watch Over Me, Ain’t Misbehavin’, Basin Street Blues, Caldonia, and What a Wonderful World.

Frank Sinatra & Count Basie

Swing / Big Bands The “Golden Age” of Jazz Big Band music is identified most with the swing era, although there were large-jazz dance bands before and after the 1930’s & 1940’s. Artists include Benny Goodman, Tommy Dorsey, Glenn Miller, Duke Ellington, Woody Herman and Lionel Hampton. Vocalists include Sarah Vaughn, Ella Fitzgerald, Billy Holiday and Nancy Wilson. The swing era created many of the jazz standards that are still being recorded and performed.

Charlie Parker

Bebop / Modern Jazz – Artist with Improvisational Virtuosity Modern Jazz was a radical new music that exploded after World War II. Ensembles tended to be under seven pieces, and the soloist was free to get adventurous. Bebop divorced itself from popular and dancing audiences, uplifting jazz to an art music. Artists included John Coltrane, Chick Corea, Miles Davis, Dizzy Gillespie, and Thelonious Monk. Some of the biggest songs are Straight - No Chaser, Salt Peanuts, and Billie’s Bounce.

Arturo Sandoval

Latin Jazz – Crazy Rhythms and Sonic Sounds Of all the post-swing styles, Latin Jazz has been the most consistently popular and it is easy to see why. The emphasis on percussion and Cuban rhythms make the style quite danceable and accessible. Essentially, it is a mixture of bop-oriented jazz with Latin percussion. Important artists include Poncho Sanchez, Tito Puente, and Eddie Palmeiri. KUVO was founded with a Latin Jazz tradition.

Wynton Marsalis

New Traditionalist – Today’s Artist Enhancing Jazz’s Legacy Today’s jazz builds upon and blends the many styles of jazz music and includes New Orleans Soul/Funk, Jump Blues, Piano Standards, Strait Jazz and mix of all the above. Popular artists include The Roy Hargrove Quintet, Trombone Shorty and Orleans Avenue, Diana Krall, Keith Jarrett and Dee Dee Bridgewater.



KUVO’s Jazz Blend

KUVO features NPR news at the top of the hour weekdays 6am – 11pm.


KUVO’s format of jazz, news and community involvement connects with a large, culturally diverse audience. An estimated 100,000 people tune-in each week; over 9,500 listeners are counted as listener/members contributing over $ 800,000 annually to support the station.

Demographic Profile



4%

9%

22%

10%

12%

9%

15%

19%

0

5

10

15

20

25

18-35 35-39 40-44 45-49 50-54 55-59 60-64 65+

Audience Profile by Sex

Audience Profile by Race

Audience Composition

Audience % by Age Groups

Sources:


Income Level

% of Audience

$ 150,000 and above

6%

$ 100,000 - $149,000

21%

$ 75,000 - $ 99,999

22%

$ 50,000 – $ 74,999

19%

$ 30,000 - $ 49,000

18%

Less than $ 30,000

14%

Education Level % of Audience

Post Graduate Degree

26%

College Graduate

24%

Some College/Associates

33%

High School

17%

Occupation % of Audience

Management - Biz & Finance 30% Professional Occupations 27%

Sales & Office 15%

Service 13% Construction, Production & other 8%

Part-Time/ Retired 7%



KUVO’s audience has disposable income!

KUVO’s Audience is educated!

KUVO’s audience is professional!

Source:


Scarborough and Doubleday research compares a radio stations audiences’ lifestyle and leisure activities by comparing them to the market average. For example, KUVO listeners are 92% more likely to visit an art museum than the average person in the Denver market. This is a profile of KUVO’s listeners:

KUVO listeners attend cultural activities

Visit Art Museum: 92% more likely

Attend Musical Concert: 89% more likely

Attend Live Theater: 58% more likely

Attend Educational Seminar: 46% more likely

Visit Botanic Gardens: 46% more likely

Attend Ballet/Dance Recital: 35% more likely

KUVO listeners enjoy outdoor activities

Downhill Skiing 61% more likely

Jogging 51% more likely

Golf 28% more likely

Biking (Mountain) 27% more likely

Bicycling 24% more likely

Gardening 24% more likely

KUVO listeners are engaged with their communities

Written a letter to editor: 92%

Served on committee for local organization 82%

Contribute to an arts/cultural group 49%

Attended meeting on town/school affairs 38%

Contributed > $ 250 to non-profit group 33%

Vote in local election 30%

Source: MRI Doublebase /



Audience Profile (Lifestyle & Leisure)


KUVO listeners have a different relationship with the station and that relationship makes underwriting in a non-commercial environment more effective. Here’s how underwriting

announcements are more impactful than traditional advertising:

The “halo effect” is the positive association that public radio listeners attribute to the companies that sponsor the programming.

3 of 4 public radio listeners hold a more positive opinion of a company that supports public radio.

66% of public radio listeners prefer to purchase products and services from public radio supporters when price and quality are equal.

85% of public radio listeners have taken a direct action as a result of sponsorship.

BREAK THRU THE CLUTTER!

KUVO has less than 2 minutes of underwriting messages per hour and there is never more than two sponsorship messages heard back to back. This limited inventory allows each sponsor message to be heard “loud and clear” in an environment that is free of the cluttered messaging that is heard on commercial radio stations.

8 out of 10 public radio listeners believe there is no clutter of sponsor messages on public radio.

NO ADS MEANS MORE CREDABILITY!

Underwriting messages are held to a higher standard than traditional commercial advertisement; And that’s why KUVO listeners will stay tuned during the messages and respond:

3 out of 5 public radio listeners find sponsor messages they hear on public radio to be more credible than advertising heard on commercial radio stations.

Source: NPR Audience Insight & Research Jacobs Media




Monday – Thursday

Friday

Saturday

Sunday

Mid. – 6am Overnight Jazz with Bob Parlocha So What Radio Soulstice Radio

6am

First Take with Steve Chavis & Carlos Lando

Jazz – News – Traffic – Cultural Reports

Breakfast Jazz with J.J.

Jazz with Bob Parlocha 7am

8am

RiverWalk with Jim Cullum

La Nueva Voz

9am

Morning Beat with Victor Cooper

Saturday Morning Jazz

The Gospel Train

10am Cancion Mexicana 11am

12 Noon

Lunchtime at the Oasis with Arturo Gomez Jazz with Gabriel

1pm

Take Note with Susan Gatchet-Reese

La Raza Rocks

2pm Jazz with Ed Danielson

Origins: Orgy in Rhythm 3pm

4pm

Jazz Caravan with Erik Troe All Blues

Sam Mayfield

Salsa Con Jazz 5pm

6pm

Into The Evening with Rodney Franks R&B Jukebox

Easy Bill

Brazilian Fantasy 7pm

8pm The Night Beat

Latin Soul Party

Groove Jazz Rendezvous

The Nightside with Andy O. 9pm

10pm

Jazz Odyssey

TGIF with Cool Lew

Jazz Set

11pm Jazz@ Lincoln Center Jazz on the Edge

Less than 50 messages 50 – 124 messages More than 125 messages

Drive Time $ 50.00 $ 45.00 $ 35.00

Prime Weekday $ 44.00 $ 37.00 $ 30.00

Nights & Weekends $ 35.00 $ 30.00 $ 25.00

Hispanic Show / Rotator $ 35.00 $ 30.00 $25.00

Weekday Rotator 6am – 8 pm

$ 45.00

$ 38.00

$ 32.00



Program Rates


KUVO was recently named “one of the top 3” Jazz and Soul Stations available on-line in the world by the London Telegraph. The unique mix of jazz, news and weekend program bring an international audience to KUVO through kuvo.org.

KUVO’s e-newsletter “The Oasis” is delivered to over 40,000 people once per month. KUVO provides ads and web-links to underwriters as a value added incentive.

RATES & SIZES KUVO Website

SIZE TWO WEEKS FOUR WEEKS TWELVE WEEKS

300 x 250 $100 $200 $500

Oasis Online E-News based on cash portion of contract

SIZE $5,000 plus $2,500 plus $1,000 plus $500 plus 125 x 125 6 times 4 times 4 times 3 times

570 x 70 5 times 3 times 2 times 1 time



On-Line Media


Your organization is in good company when you join the underwriters on KUVO. Some of Denver’s leading companies understand the value of marketing in a

non-commercial environment to reach an affluent, culturally creative audience.



Partial List of Underwriters (July 2014)


KUVO is a non-commercial public radio station that conforms to the FCC and IRS guidelines for underwriting credit (message) announcements. As a non-commercial radio station, all underwriting messages must be non-commercial in nature and tone. This is a guideline of what is and what is not allowed in messages:

KUVO underwriting credits must contain: The legal name of the underwriter, to be read immediately after the standard

opening phrase, “Support for KUVO comes from…”

Credits may also include the following: Non-promotional descriptions of organization, products and services.

Organization mission language that identifies and is not promotional/subjective.

Establish slogans (verbatim) that identify and do not promote.

Non-promotional location information (e.g., phone number, website address).

Credits may not contain promotional language, including: Qualitative language (favorable qualities, benefits and claims).

Calls to action. (“stop in” “find us” “look for the”)

Comparative language (e.g., “leader,” “largest,” “the only,” “exclusively,” “ranked number one”).

Price and value information.

Inducement language (e.g., rewards programs, warrantees, portions of purchase donated to charity, holiday mentions related to sales of products).

Language that expresses a view about a matter of public importance or interest.

Awards, favorable reviews, endorsements, testimonials.

Health claims.

Sample Scripts: KUVO and KVJZ is supported by Vela Insurance Agency, a local Independent Agency,

representing multiple insurance companies, including Progressive, Travelers, Safeco and AARP who provide home, auto and commercial quote comparisons. Information at Vela Insurance dot net.

KUVO and KVJZ is supported by Bravo! Vail, opening their season on Friday, June 27th

with the music of George Gershwin and Duke Ellington performed by the Dallas

Symphony Orchestra, featuring guitarist John Pizzarelli . Tickets and information at

Bravo Vail dot org.



Underwriting Script Guidelines


KUVO is heard at 89.3 FM throughout the front-range. The station is heard North of Fort Collins, South to Colorado Springs, East to Fort Morgan and West past the foothills of Golden. Two

additional signals provide coverage in the mountains, 88.5 KVJZ in Vail and 89.7FM in Breckenridge.



Coverage Area

KUVO enjoys significant listenership through the web-site KUVO.org and the mobile app. Two digital stations are available through these platforms and with digital FM. KUVO 2 is a Classical Music format and KUVO 3 features an eclectic popular and alternative music.


Born in America. Enjoyed Worldwide.

Pre-1900

1900

1910

1920

1930

1940

1950

1960

1970

1980

1990

2000

and beyond


O: 303-446-7624 M: 303-720-9795 email: [email protected] (fin)

1902: Jelly Roll Morton (left) claims to have invented Jazz. 1909: US Marine Band records “Maple Leaf Rag”

1899: Scott Joplin’s (left) Maple Leaf Rag is published and sells over 100,000 copies.

1913: The word “jazz” first appears in print.

1915 : Trumpeter King Oliver (left) forms a band in new Orleans.

1924: George Gershwin debuts “Rhapsody in Blue” 1925: 1st Electric Recording is made. 1935: Benny Goodman

begins recording with a racially integrated trio.

1938: Goodman sells out Carnegie Hall.

1945: Dizzy Gillespie (left) records “Be-Bop”.

1949: 1st Intl. Jazz Festival in Paris.

1954: Dave Brubeck (left) appears on the cover of Time Magazine.

1957: Bernstein’s West Side Story opens.

1963: Count Basie tours Japan.

1969: Miles Davis (left) records the 1st jazz fusion record.

1978: President Jimmy Carter hosts a jazz concert at the White House for composer Charles Mingus (left).

1983: Wynton Marsalis wins both a Jazz & Classical Grammy Award.

1987: Congress passes a resolution declaring jazz an American National Treasure.

1991: NY Lincoln Center starts Jazz division.

1993: Joshua Redman (left) records 2 albums and establishes himself as a top star.

2003: Blue Note recording artist, Norah Jones wins 8 Grammys.

Jazz History Timeline


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