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TRANSMEDIA STORYTELLING:A NEW STRATEGY FOR LEARNING

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Lee Lindsey

Lee Lindsey | October 2013A New Strategy for LearningTRANSMEDIA STORYTELLING:

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POLL 1Rate your existing understanding of transmedia storytelling:

• I know nothing about it• I read the Wikipedia article before this event• I have a fair level of understanding of transmedia storytelling• I know a lot about transmedia storytelling

Lee Lindsey | October 2013A New Strategy for LearningTRANSMEDIA STORYTELLING:

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POLL 2I have used or are currently using transmedia storytelling techniques for a learning program…

Lee Lindsey | October 2013A New Strategy for LearningTRANSMEDIA STORYTELLING:

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POLL 3I'm interested in learning about transmedia storytelling for learning because…

Lee Lindsey | October 2013A New Strategy for LearningTRANSMEDIA STORYTELLING:

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OBJECTIVES• What transmedia storytelling is, with

examples• How organizations are using transmedia

storytelling to engage audiences• The potential of transmedia storytelling for

learning• Which technologies to use for transmedia

storytelling

WHAT IS TRANSMEDIA STORYTELLING?TRANSMEDIA STORYTELLING:

A New Strategy for LearningLee Lindsey | October 2013

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Lee Lindsey | October 2013A New Strategy for LearningTRANSMEDIA STORYTELLING:

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EXAMPLE

Lee Lindsey | October 2013A New Strategy for LearningTRANSMEDIA STORYTELLING:

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DEFINITION• ‘Across media’ storytelling• Telling different parts of a story through different media – using each medium’s affordances• Ideally, each contribution stands on its own as well as contributing to the larger story

Lee Lindsey | October 2013A New Strategy for LearningTRANSMEDIA STORYTELLING:

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TYPES OF MEDIA• Books – Print, Electronic• Videos – Movies, YouTube• Games – Board, Role-Playing (RPGs),

Alternate Reality (ARGs)• Social Media – Blogs, Twitter,

Facebook• In-person – Meetups, Protests,

Flashmobs• Phones – Voice and Voicemail• Mobile – SMS, Location Services

Lee Lindsey | October 2013A New Strategy for LearningTRANSMEDIA STORYTELLING:

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WHY TRANSMEDIA?• Potential for learning• Reach a larger audience• Improve engagement

Lee Lindsey | October 2013A New Strategy for LearningTRANSMEDIA STORYTELLING:

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PULSE CHECK• Do you understand the definition of

transmedia storytelling?

APPROACHES TO TRANSMEDIA STORYTELLING

TRANSMEDIA STORYTELLING:A New Strategy for Learning

Lee Lindsey | October 2013

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Lee Lindsey | October 2013A New Strategy for LearningTRANSMEDIA STORYTELLING:

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‘THE BEAST’ ALTERNATE REALITY GAME (ARG)

Lee Lindsey | October 2013A New Strategy for LearningTRANSMEDIA STORYTELLING:

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THE BEAST

Lee Lindsey | October 2013A New Strategy for LearningTRANSMEDIA STORYTELLING:

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CISCO’S ‘THE HUNT’• Alternate Reality Game• 2010 Cisco Global Sales

Meeting

Lee Lindsey | October 2013A New Strategy for LearningTRANSMEDIA STORYTELLING:

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PARTICIPATORY STORYTELLING• A design for storytelling in which the

audience helps determine the outcome of the story• Less dependent on the designer

Lee Lindsey | October 2013A New Strategy for LearningTRANSMEDIA STORYTELLING:

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PARTICIPATORY STORYTELLING•dog and pony dc–Theatre company–Explores new techniques regarding the role of the audience in the narrative–Believe in creating shows that are conversations

Lee Lindsey | October 2013A New Strategy for LearningTRANSMEDIA STORYTELLING:

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PARTICIPATORY STORYTELLING•Beertown

–Citizens discuss what comes out of the capsule, and what should go in–Audience is tapped as Beertown’s citizens and participates in the performance–Created town website: http://visitbeertown.com/, told attendees to visit beforehand–Facebook page: https://www.facebook.com/BeertownUSA

Lee Lindsey | October 2013A New Strategy for LearningTRANSMEDIA STORYTELLING:

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PARTICIPATORY STORYTELLING

Lee Lindsey | October 2013A New Strategy for LearningTRANSMEDIA STORYTELLING:

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EVOLUTION OF TRANSMEDIA

SEPARATE REALITY (STAR WARS)

ALTERNATE REALITY (THE BEAST)

PARTICIPATORY REALITY (BEERTOWN)

EvolutionNotes:

1. Have not left prior approaches behind

2. Each stage not distinct from one another – a trend

Lee Lindsey | October 2013A New Strategy for LearningTRANSMEDIA STORYTELLING:

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IS THIS TRANSMEDIA STORYTELLING?• 13 Street, Last Call• Yes or No?

USING TRANSMEDIA STORYTELLINGTRANSMEDIA STORYTELLING:

A New Strategy for LearningLee Lindsey | October 2013

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Lee Lindsey | October 2013A New Strategy for LearningTRANSMEDIA STORYTELLING:

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WHEN TO USE TRANSMEDIA STORYTELLING• Budget– Any budget

• Audience– Is willing– Consumes content through multiple channels

• Content– Makes for a good story – has to be a good story

Lee Lindsey | October 2013A New Strategy for LearningTRANSMEDIA STORYTELLING:

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KEY TECH FOR TRANSMEDIA• QR / Augmented Reality Codes • SMS• Location-based services• Social media• Podcasts • Video

Lee Lindsey | October 2013A New Strategy for LearningTRANSMEDIA STORYTELLING:

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HOW TO USE• Roll your own–Example:•Articulate Storyline•Twilio – Messaging API

• Conducttr

Lee Lindsey | October 2013A New Strategy for LearningTRANSMEDIA STORYTELLING:

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STORYLINE + TWILIO

Lee Lindsey | October 2013A New Strategy for LearningTRANSMEDIA STORYTELLING:

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STORYLINE + TWILIO

Lee Lindsey | October 2013A New Strategy for LearningTRANSMEDIA STORYTELLING:

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STORYLINE + TWILIO

Lee Lindsey | October 2013A New Strategy for LearningTRANSMEDIA STORYTELLING:

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STORYLINE + TWILIO

Lee Lindsey | October 2013A New Strategy for LearningTRANSMEDIA STORYTELLING:

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CONDUCTTR

Lee Lindsey | October 2013A New Strategy for LearningTRANSMEDIA STORYTELLING:

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ADVANTAGES / DISADVANTAGES• What do you see as the advantages

and disadvantages of using transmedia storytelling for learning?

WHERE TO LEARN MORE

TRANSMEDIA STORYTELLING:A New Strategy for Learning

Lee Lindsey | October 2013

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Lee Lindsey | October 2013A New Strategy for LearningTRANSMEDIA STORYTELLING:

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WHERE TO LEARN MOREDescription

Convergence Culture: Where Old and New Media Collide

Book by Henry Jenkins on the converge of media across multiple platforms, with a focus on participatory culture. Explores the definition and limits of transmedia storytelling, with examples.

Spreadable Media: Creating Value and Meaning in a Networked Culture

Book by Henry Jenkins, Sam Ford, and Joshua Green, exploring the way that content is “spreadable” through different media.

Slideshare.netThere are many presentations on transmedia storytelling from around the world on Slieshare. Good reference for different perspectives on transmedia storytelling.

A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms

Book by Andrea Phillips that is a must-read if you want to do transmedia storytellling. Full of examples, as well as practical and applied advice.

http://transmediala.org/Site for Transmedia Los Angeles, good source for news on what’s happening with transmedia storytelling in the entertainment industry.

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WHERE TO LEARN MOREDescription

http://henryjenkins.org/linksHenry Jenkins as probably the foremost thinker on transmedia storytelliing, and he’s posted a collection of links on his site that he recommends.

http://www.transmediaproducer.org A collection of educational resources related to transmedia storytelling from John Hartman.

http://www.tstoryteller.com/ Website of Rob Pratten and the Conducttr tool. Check out Rob’s blog for good articles.

http://www.netribution.co.uk/news/industry_buzz/63/ai.html

Article entitled, Kubrik Lays Easter Egg From Grave , describing ‘The Beast’ ARG.

http://www.seanstewart.org/beast/intro/ Post by Sean Stewart, who helped create ‘The Beast’ ARG, detailing how it was created and launched.

http://www.seanstewart.org/beast/mcgonigal/notagame/paper.pdf

Article by Jane McGonigal on ‘The Beast’ ARG - This is Not a Game’: Immersive Aesthetics and Collective Play

CONTACT INFO

TRANSMEDIA STORYTELLING:A New Strategy for Learning

Lee Lindsey | October 2013

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Lee Lindsey | October 2013A New Strategy for LearningTRANSMEDIA STORYTELLING:

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CONTACT INFOleelindsey1@gmail.com@leelindsey(804) 519-3331