legends 2012 media kit

8/3/2019 Legends 2012 Media Kit

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WHITAKER BANK BALLPARK EXPERIENCEMore than just a baseball gaMe!

The moment you enter Whitaker Bank Ballpark you'll find plenty of activity. Before, during and after the game fan participation is a

significant part of the overall baseball experience. Take a look atone of the two videoboards and sing "Sweet Caroline" along withthe crowd. Stand alongside a member of the hometown teamduring the National Anthem. You may even find yourself on thefield as a contestant in one of our famous on-field contests!

Whitaker Bank Ballpark attracts fans of all ages from Central Kentucky. Since 2001, the Legendshave attracted over 4 million fans through the gates of one of the most beautiful ballparks in allof Minor League Baseball. The sights, sounds and smells have helped the Legends become the #1Family Entertainment Venue in Central Kentucky.

With so much going on, there are plenty of traditional and non-traditional opportunities forsponsors to become directly involved with our fans. It's not just a way to reach more people —it's a way to become an important and memorable part of the family-fun at the ballpark.Become a sponsor of the Lexington Legends and see for yourself why so many people haveenjoyed the Whitaker Bank Ballpark experience!



It's really the fans who make Lexington Legends Baseballfamily-friendly fun. That's why we are so much more thanbaseball. People of all ages can enjoy and participate in a variety of events, contests and entertainment. Nearly65% of our fan s attend three or more games per season.

From 2007-2011 the Lexington Legends have ranked in the top50 in overall attendance in Minor League Baseball and in thetop 3 of the South Atlantic League each and every season!

Year Attendance Rank Average per game2007 385,509 33 5,7542008 370,570 36 5,4502009 332,588 47 4,9642010 336,228 47 4,8732011 312,349 51 4,958

Team Attendance Rank Average per YearLakewood 2,110,667 1 422,133Greensboro 2,056,171 2 411,234Lexingto n 1,737,181 3 347,436

Greenville 1,689,107 4 337,821Charle ston 1,367,797 5 273,559

EDUCATION LEVEL:Some College or More 68%

College Grad or More 36%

EMPLOYMENT:Employed Full-Time 63%

White Collar 49

HOME OWNERSHIP &

VALUE OF HOME:Own Residence 75%$200,000 + 28%$250,000 + 18%

$300,000 + 13%$350,000 + 8%

ETHNICITY:Caucasian/White 90%African-American 5%Hispanic 2%Other 2%Asian 1%

COUNTY RESIDENCE:Fayette 47%Other 9%

Franklin 8%Madison 7%Jessamine 6%Scott 4%Clark 4%

Woodford Bourbon 4%Lincoln 4%Casey 3% WHERE DO THE LEGENDS RANK?

DID YOU KNOW? DEMOGRAPHICS

Minor league b aseball a ttendance r ankings (r ankings are based on total attendance of the 176 Milb teaMs froM 2007-2011)

south a tlantic league a ttendance r ankings (2007-2011)

a ge breakdown:

M arital status gender breakdown

a ge 18-34 28%

$50,000+ 67%

$75,000+ 43%

$100,000+ 24%

1+ children 44%

2+ children 26%

1+ teens

source: s carborough s ports M arketing , l exington l ocal M arket s tudy , r elease 1 2011

source: s carborough s ports M arketing ,

l exington l ocal M arket s tudy , r elease 1 2011

17%

2+ teens 4%

a ge 21-34 24%

a ge 25-49 55%

a ge 25-54 69%

household incoMe level breakdown:

presence of children in household:

The Legends Fan is more than twiceas likely than the market average

to have visited either Keeneland orKentucky Horse Park in the past 12

months.

The Legends fan enjoys a wide variety of outdoor activities,

including gardening, fishing, camping,hiking and golf.

A quarter of Legends Fans areplanning to purchase furniture inthe next year, which is 53% more

likely than the average person in themarket.

Chevy, Ford and Toyota are the topmakes owned by Legends

Fans.

Nearly one-third of Legends Fansspend $150 or more on groceries in

the past week, which is 11% above themarket average.

36% of Legends Fans use couponsat least once a week, which is 10%higher than the market average.

26% of Legends Fans bought jewerlyin the past year, which is 16% above

the market average.

Over 145,000 adults in the Lexingtonmarket have expressed some levelof interest in Minor League Baseball

in the past year.

Over 22,000 Legends Fans say theyplan to buy a vehicle in the next

year.

Legends Fans spend on average $86/month on their wireless bill, which is

$7 more than the marketaverage.

Legends Fans are more than twiceas likely as the average adult in

Lexington to have used a real estateagent in the past year.

M arried

62%Men

64%

w oMen

36%single

22%

other

16%

source: s carborough s ports M arketing ,

l exington l ocal M arket s tudy , r elease 1 2011



SPONSORS RATE MINOR LEAGUE BASEBALL HIGHEST AMONG

ALL SPORTS ON "GOOD VALUE FOR THE MONEY"

SPONSOR TESTIMONIALS

DID YOU KNOW?

Street & Smith's Sports Business Journal surveyed 1,290 individuals from companies thatare known to be sports sponsors and found that Minor League Baseball's batting averageamong these decision makers was Hall of Fame caliber!

The 16 sports properties measured were: MLB, Minor League Baseball, NBA, WNBA, NFL,Arena Football, PGA, LPGA, NHL, Minor League Hockey, NASCAR, CART, NHRA, MLS and NCAA.

Offer Good Value for the Money

1) MINOR LEAGUE BASEBALL

2) NHRA3) Arena Football4) NASCAR5) Minor League Hockey6) PGA7) LPGA8) NFL

They Focus on Strong ROI

1) NASCAR2) MINOR LEAGUE BASEBALL

3) NHRA4) PGA5) LPGA6) Arena Football7) NFL8) Minor League Hockey

They Work Well With Us and

Our Agency

1) NBA2) NASCAR3) MINOR LEAGUE BASEBALL

4) LPGA

5) PGA6) NHRA7) Arena Football8) NFL

They are Innovative &

Aggressive Marketers

1) NASCAR2) NFL

3) MINOR LEAGUE BASEBALL4) NBA5) Arena Football6) PGA7) NHRA8) Minor League Hockey

They Provide In -Venue Assets


2) Arena Football3) NHRA4) PGA5) NASCAR6) NBA7) LPGA8) MLB

They Provide Good Service

After the Sale

1) PGA2) LPGA3) MINOR LEAGUE BASEBALL

4) NBA

5) NHRA6) Arena Football7) NASCAR8) WNBA

Easy to Coordinate Programs

Between League & Teams

1) LPGA2) Arena Football

3) NHRA4) NASCAR5) MINOR LEAGUE BASEBALL

6) MLS7) Minor League Hockey8) PGA

They Offer Good Value - Added

Programs


2) NHRA

3) NASCAR4) LPGA5) Minor League Hockey6) PGA7) MLS8) Arena Football

WHITAKER BANK U NIQUELYK ENTUCKY

"Chick-fil-A loves partnering with the Lexington Legends because of their familyfriendly environment and their diverse fan base. It is also a win-win situation withprograms like Hit-the-Books where both the Legends and Chick-fil-A strive to help outthe community especially kids. This gives them an opportunity to come out and seea baseball game, interact with the ma scots and above all encourages them to read."

"This year’s collaboration between Kentucky Ale and the Lexington Legends tofeature the Kentucky Ale Taproom at the Whitaker Bank Ballpark highlights over 10years of success for two local companies who are proud to call Lexington, Kentuckyhome. You just can’t beat a good beer and baseball!"

Paul Miller chose to partner with the Lexington Legends for several reasons. TheLegends worked with us to find creative and customized methods to reach out toour customers. We were very pleased with the constant communication throughoutthe season. It also was most beneficial that they provided us with detail after theseason to support the value of our sponsorship with them.

"Whitaker Bank Corporation and all of our C entral Kentucky banking locations arehonored to have our name on the home of the Lexington Legends and a placewhere baseball fans of all ages can come enjoy a hot dog or drink while taking inthe wonders and excitements of the Legends, all while enclosed in a Family FunExperience like no other, welcome to Whitaker Bank Ballpark!"

Chris Wilson - Area Marketing Director - Chick - fil - A

Matt Cordle - General Manager - Alltech’s Lexington Brewing Co.

J.P. Miller - President & GM of Paul Miller Autogroup

Tom Hinkebein - President - Whitaker Bank Corporation

$3344Average spent by

Legends Fans on homeimprovements in thepast year, $475 higher

than the marketaverage

56%of Legends Fans

purchased new tiresin the past year, whichis 37% higher than the

market average

70%of Legends Fans

shopped at a consumerelectronics retailer in

the past year, which is27% above the market

avgerage

64%of Legends Fans

shopped at a sportinggoods retailer in the

past 3 months, which is60% above the market

average

41%of Legends Fans

spend over $100 permonth on their wirelessbill, which is 24% higher

than the marketaverage

source: s carborough s ports M arketing , l exington l ocal M arket s tudy , r elease 1 2011



The Legends pride themselves in developing fresh andcreative sponsorship packages that are tailored to meet theneeds and expectations of any client. Custom sponsorshipscan be created to fit your promotional needs and budget.You will gain maximum exposure that gives your c ompanybranding opportunities that last long after the ga me is over!

No matter where you place your sign in Whitaker Bank Ballpark,you can be sure that more than one million eyes will seeyour message throughout the baseball season! One of thefew Minor League Baseball teams with two videoboards, theLegends have the capabilities to brand your company in many various ways to achieve maximum exposure.

Ballpark signage

Permanent Panel Signage on main videoboard11.5' x 14.5' permanent backlit panels located to the left andright of the videoboard.

Rotating Ad Signage on main videoboard - $8,500

8' x 7' signs rotate every :30 seconds and are in prime locationnext to the videoboard display.

OUTFIELD BILLBOARD SIGNAGE - $13,500

Choose the location of your billboard, whether it's a 16' x 8' or32' x 16', the outfield b illboards visually reach over 340,000fans during the season!

TENT SIGNAGE

The Legends offer 3 tented party areas for group outings,put your brand on one of them for the fans from all over

Lexington and Central Kentucky to see.Dugout Signage

620" x 67" vinyl banner will be fixed to the tops of the 1st & 3rddugouts; 300" x 35" signage opportunity inside the dugouts toshowcase your brand where the Legends sit.

On-field signage

Brand your logo on a vinyl bullpen banner, how about theweather tarp when rain delays occur? How about a customsign? The Legends have numerous on-field signage locations.

Concourse Signage

Rotating breezeway signage - $6,500/$10,000

12' or 24' x 3' rotating backlit signs located above the left &

right concourse breezeways which rotate every 3 minutes.Backlit Concourse signs - $10,000

49" x 49" very prominent backlit signs in the concourse whichcontinuously run night/day for all events at the ballpark.

Concourse Wall Signs - $6,500

Very durable sintra-board signs attached to the concoursewalls; sizes are dependent on location and quantity.

Guest Services - Tale of the Tape - Program stand - Birthday

gazebo signage - condiment signage - Hall of Fame Signage

SPONSORSHIP OPPORTUNITIES:

- En ter-to-Win Contests

- Company/Client Outings

- On-Field Contests

- Branded Giveaway Items

- Parking Lot Sponsorship

- KY Softball Hall of Fame

- Chalet/Tent Signage

- Dugout Top Signage

- Field Tarp

- Inside Dugout Signage

- Lawn Seating Sponsorship

- Bleacher Billboards

- Left Field Fenway Park Signage

- Plaza Sponsorship

- Gazebo/Live Music

- Infield Drag

- Autograph Table

- Homestand Sponsorship

- Bullpen Signage

- Mobile Marquee Signage- Product & Coupon Sampling

- P.A. Announcements

- Luxury Suite Level Sponsorship

- Souvenir Program Ads

- Product Redemption Programs

- Season Tickets

- Concourse Displays

- Off-site Appearances

(Mascot/Player)

- Contest Booth Signage

- Guest Services Sponsor

- Newsletter Advertisements

- Entertainment Sponsorships

(BirdZerk!, Zooperstars!, etc.)

- Website Advertisement

and many more opportunities!

CUSTOM GAME SPONSORSHIPS BALLPARK SIGNAGE SPONSORSHIPS

fun. creative. MeMorable. siMple. bold. d ynaMic.

On-Field Promotion Sponsorship

Attach your company to a fan-favorite, wild and wacky on-field promotion that takes place during inning breaks. Alongwith branding your promotions materials, your company'slogo will be displayed on one of the videoboards duringpromotion.

Sponsor-of-the-Night Advertising The Legends have 70 home games during the 2012 seasonand you have the availablity to choose any game to makeyour own and reach thousands of fans directly in one night.Sponsor an entertainer, celebrity appearance or brand one of the Legends giveaways with your company logo.

Videoboard Commericial - $7,500 Have your :15 or :30 commericial displayed on either of ourtwo state-of-the-art videoboards during our pre-gameshow and once during the Legends game every night!

Public Address Announcement - $2,500 Get your message out directly as our entergetic publicaddress announcer broadcasts your announcementto everyone in attendance each night/game. While yourannoucement is being read, your company logo will appearon one of the videoboards.

Message Center Scroll - $2,500

Have your company slogan or message scrolled on the videoboard message center throughout each Legends game!Traffic counts indicate that each scroll is run approximately30 times per game, generating over 2,000 impressionsduring the season!

IN-GAME VIDEOBOARD ADVERTISINGbe in front of all of the lights!

"My First Legends game was my first baseball game. It was June 2, 2010 my last day of 3rd grade. My best friend

and I went with our moms ... I will never forget it, it was a great day!"

- Legends fan Aziz Martha



With the Legends print a dvertising opportunites, you will discover a wide range of marketingopportunities that put your company right at the fans' fingertips. Whether the fans arethumbing through the GameDay Program, GameDay StatSheet or keeping their Legends ticketand parking pass for a keepsake, your message will be seen!

Website AdsThe Lexington Legends website, lexingtonlegends.com hasyearly site traffic in excess of 1 million people. Createspecial offers and link them to your website throughlexingtonlegends.com. Web banners & ad space will vary insize depending on which page is utilized. Please call for rates,sizes and availability.

GameDay Program5.5" x 8.5" - saddle-stitched - 4 color - high gloss paper

Back Cover Ad $5,500Inside Front Cover Ad $4,000

Inside Back Cover Ad $4,000Full Page Ad $2,750Half Page Ad $1,750

Gameday Statsheet8.5" x 11" - black and white - text paper - inserted into program

E-mail Blasts & NewslettersThe Legends have one of the highest viewed weekly e-mailnewsletters in all of Minor League Baseball and they providethe perfect portal for your c ompany to reach over 19,000fans! Place your a d or story in the newsletter and link directlyback to your special offer or promotion. The Legends alsosend out e-mail blasts to over 19,000 fans a nd they tailor tospecific promotions. Please call for rates, sizes a nd availability.

Social Media Use the power of LegendsFacebook and Twitter pages tocreate brand awareness andpromote special offers for yourcompany. With thousands of loyal followers the LegendsFacebook and Twitter pages can help your company reachnew customers with fun and creative marketing campaigns.Please call for rates, sizes an d availability.

LUXURY SUITE PACKAGES SEASON SEAT PACKAGES

Pocket Schedule2.25" x 3" - folded - 4 color - 125,000 printed

Magnet Schedulecustom size - 3mm - 4 color - 1,000 produced

Souvenir Poster Schedule24" x 18" - flat - 4 color - high gloss paper - 1,000 produced

Legends Ticket Backsover 400,000 tickets printed each calendar year!

Radio Commercials Whether the games are home oraway, your message will get outas Legends games are broadcastlive on one of the largest radionetworks in all of Minor League

Baseball. The Legends flagshipstation is WLXG ESPN Radio 1300 AM, which provides exclusivecoverage during the season and in the Legends off-season.

ONLINE MEDIA ADVERTISINGPRINT ADVERTISING

RADIO ADVERTISING

iMMediate. effective. powerful.unique. colorful. a ttractive.

be heard nighlty !SEAT TYPE 1-YEAR

Box Seats $532

Field Box $665

Club Seats $861

Super Club $1,097

Diamond Club $1,400

RENTAL TYPE 2012 SEASON

Nightly $550

7 Game Package $3,150

Half Season $13,500

Full Season $25,000

keep your name in front of nearly 500,000 central kentuckians — families, individuals and business professionals — all year long.the lexington legends offer special advertising, marketing and promotional opportunities that help you do just that. we also provide you with the flexibility to customize your own campaign to deliver maximum impact.

from traditional print advertising and ballpark signage, to full-color, full-motion graphics on one of our two videoboards, or our attention grabbing “outside-the-box” promotions on the field, you will discover the power of PARTNERSHIP when you make the lexington legends part of your marketing efforts. choose to take advantage of promotional sponsorships that bring fans into the ballpark, and to your business.

many come with added incentives like choice seating, the chance to throw out a ceremonial first pitch,and on-air time on the legends

radio network, and that’s just for starters.

even with 140 games and five months to play, the opportunities to promote your business with the lexington legends are not limited to gamedays.just like the organizations above, you can have your tournament, concert,business party, press conference or event at whitaker bank ballpark

where you can personalize the day to fit your needs.

call the lexington legends community relations department today at 859-422-7855 to reserve your spot in the lineup, or ask us to create a special package for you that delivers maximum impact.

560 network spots @ $16/spot $8,960




"t he l exington l egends were voted 2011 b est f aMily e ntertainMent in l exington "

- by readers of the h erald -l eader

legends 2012 media kit

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