market probe's efm solutions
DESCRIPTION
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At Market Probe, Our Focus Is....
2012. Market Probe. All Rights Reserved.
We Focus On Just Three Areas
• Able to survey difficult-to-reach segments w/internal resources
• Quant and Qualitative projects with B2C and B2B segments
• Advanced analytics with “Intelligent Enterprise” reporting systems
VOC/Customer Feedback ProgramsEnterprise Feedback
Management (EFM) RelationshipBenchmarkingTouchpointDefector Studies/ Survival AnalysisSatisfaction, Loyalty, NPS and Advocacy
Brand ExperienceBrand PassionBrand TrackingBrand Development and Positioning
Go-To-Market Strategies
Concept TestingSegmentationProduct/Pricing
OptimizationConjoint/Discrete
Choice
Market Probe’s Strengths:
Customer Feedback
Analyze
ShareGather Feedback
Towards an Intelligent Enterprise: Customer Feedback Delivered in a Timely Manner
Solicited Unsolicited
Text Analytics Key Driver Analysis Loyalty Models/Simulators
PDF Reports Enterprise
Feedback Management Systems (EFM)
Market Probe’s Insight Manager System
Consolidate, supplement & analyze, then report via web-based dashboards at frequent
intervals.
Collect feedback from multiple surveys
Disseminate to appropriate staff for customer follow-up & staff improvement
Action Response Reports Trends Benchmarking Key Drivers Staff Training
Facilitates immediate and tactical actions.
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Insight Manager
Dashboard Power
Extremely customizable Advanced user interface In-depth analysis and drilldown capabilities Survey data integration with other
customer data to help with better insights Can incorporate multi-mode data collection User level data security Secure web server with single-sign-on login
possibilities
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Insight Manager
Dashboard PowerData Considerations
Easy to add / change to new HierarchyResults can be updated as required Social Media / Social Buzz integrationPortal and library of other analysis and reports
Data SecurityHosted on secure serverVariety of sign-on protection levels available
Help ResourcesDirect email to Project Manager Screenshot included for reference
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Insight Manager
Key Measures DashboardData can be displayed in non-traditional formats, maps, graphs, etc.
Each graph is hot-linked to an executive summary and report.
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Insight Manager
Highlights
National level highlight trends for current and 5 previous quarters.
Satisfaction levels with each of the 3 transactional modules compared to previous quarter.
Regional results for each transaction module with links to drill down to districts and branches.
National users see National results. Regional Managers see Regional results.
Each page in Insight Manager is customizable.
Multiple support options Help Pages and Contact Us routes to MP Project Manager.
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Insight Manager
OverviewGraphs will display relevant data, the data can be further drilled down.
Current drill-down is at branch level, user can drill down to employee level for relevant data.
Multiple representations on a single graph, trend lines, percentages, colored heading represents change compared to previous quarter.
Multiple trends, the periods and data displayed are customizable as to the contents of the page, this data shows current scores, year-to-date scores and movement compared to previous year.
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Insight Manager
Trending
Trends over period of time. The graph is customizable by the user on variety of periods and length of periods, thus the ability to see short-term and long-term trends.
User has ability to add variety of different attributes to the same graph, helping to identify cause and effect on relationships. For example, the jump in Nov 2011 National figures is caused by Region 1.
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Insight Manager
Verbatim/ Word CloudDynamic, built at run time. Cloud is created based on all standard filters.
Hyperlinked to drill down to the related verbatim and scores.
Advanced keyword and phrase searching.
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Insight Manager
Hot AlertsExporting to multiple formats, export all pages of reports, although only one displayed
Hyperlinked drill down to the entire respondent report card
Advanced searching and sorting of alerts
Editing functionality keeps track of date and time of update along with status and comments
History of the hot alert is maintained
Multiple level of escalation based on status and timing available
EFM Enhancements and TrendsAs more clients use Market Probe’s IM solution, we see patterns of development:
Consolidation of Multiple Sources
Intelligence Build-up
Integration WithInternal Data
(CRM)
Analytical Approaches Tailored to Meet Your Needs
MP EFM Solution: Insight Manager
Custom Reports
• Social Media • Data and Text Mining
Applied to Other Sources (e.g., e-mail)Unsolicited
• Text Analytics of Open-Ended Responses
• Key Driver AnalysisSolicited
DeliverySources of Feedback
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Thank You!For additional information, please contact:
[email protected]: 360.828.7357
www.marketprobe.comwww.twitter.com/MarketProbewww.facebook.com/MarketProbewww.youtube.com/MarketProbe
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