marketing & social media
DESCRIPTION
Presented by Jenny Heyns of Growing Technologies and Dan Herbert of Vectec for SWaMFest VII. For more information see http://www.growingtechnologies.com/ and http://www.vectec.org/TRANSCRIPT
Marketing & Social Media
Marketing & Social Media Agenda
IntroductionStatisticsGetting Started with Social MediaWhat can Social Media do for me?What are you doing now?What can I be doing?Wrap UpQ & A
The Stats are there…
46% of daily searches are for info on Products or Services
78% of Internet users conduct product research online
38,000,000 people in the US age 13 – 80 said their purchasing decisions are influenced by social media, a 14% increase in the past six months
A new member joins LinkedIn every secondYouTube is the second largest search engine in the
world40% of US companies use Blogs for marketing
purposes
Facebook officially hit the half-billion member mark last year, there are now some 700m Facebook users worldwide.
The average Facebook user creates 90 pieces of content each month.
People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
The “Like” Button – Users who use the “Like” Button have 2x the number of friends in their network. Adding the “Like” Button can increase traffic up to 500% (Source: Mashable)
LinkedIn has grown by an impressive 100 percent from last year, it now has over 100 million users across the globe. Interestingly, 56% of these users are from outside of the US
There were nearly 2 billion people searches on LinkedIn during 2010
More than one million companies have LinkedIn Company Pages
Since April, Twitter has gained 40 million users and a 62 percent increase in mobile use of the platform
1,000,000 people view customer service related tweets every week, with 80% of them being critical or negative in nature
Twitter now states that 95m tweets are written each day. This is a staggering 250% increase
YouTube
176,000,000 US Internet users watched online video content in May 2011, an average of 15.9 hours per viewer
More than 24 hours of video is uploaded to YouTube every minute
Getting Started with Social Media
Step 1. Listen To What People Are Already Saying
Step 2. Participate In The ConversationStep 3. Create, Share, And Build Your
PresenceStep 4. Stay At It And Meet People In The
Real World
Listen To What People Are Saying
Who, What, Where, and What?? AllTop and Technorati RSS Feeds (Really Short Syndication)
All your industry experts in one place Google Reader/Outlook/Feedburner/Bloglines
Blogs will lead you to the “where” Social Media/Mailing Lists/Forums Social News Sites
What are they saying about YOU!
Participate in the Conversation
Comment regularly on blogs well thought out comments brings attention to
you/your companyAnswer Questions
You are the expert in your industry, show it offDevelop a following on Social Networks
Share what you find with others who are interestedRespond when mentioned
Jump at the chance to keep the public interested
What can SM do for me?
Social Media
Personal Use Business Use
Blogging - Personal Journal- Hobby related- Have Conversation
regarding your topic.
- Update Content Often- Establish your self as the
expert.- Communicate with
Customers .
Forums - Ask Questions & get Answers .
- Meet others with Same Interest.
- Answer Question, establish Credibility
- Answers to your unknown business related questions
- Branding
MicroBlogging
- Fun Chit-Chat- Keep in Contact with
Friends and Family- Exchanging information
- Create a buzz- Business/Industry
Networking- Customer Service- Branding
What can SM do for me?
Social Media
Personal Use Business Use
Video Sharing
- Keep Family and Friends “in the know”
- Finding Informative ‘How-To’ Videos
- Find Humorous Videos
- Great way to let others know about your business and what you have to offer. Show off you products
- Help in Universal Search
Photo Sharing
- Great way to share the ‘memories’ with family and friends, advantage here is access anytime.
- Put Images of your products and service online. Another way for viewers/clients/ customers find you.
- Helps in Universal Search
Social Networking
- Friends- Relationships- Hobbies- News- Parenting/Family
- Jobs/Professional- Industry- Tips, Answers,
Suggestions- News
Create, Share, and Build
Creation Commenter Audio / Video Sticking to a network or community
Starting a blog How “geek” do you want to be? Choose your URL wisely (Hint: SEO) Theme of blog should be carefully considered
Create, Share, and Build (cont.)
The actual Writing part… Let it all out Writer’s block? ‘There’s an app for that’
Started writing, now what? Is your site engaging? Does it lead to conversions? Are you reaching the correct customers? Choose a metric to focus on, Pageviews? Subscribers?
Growth %? Etc
Stick-to-itive-ness and Real People
This won’t happen over night, more like several months If it sounds like a lot of work, then it will be work…
Networking (IN PERSON) Conferences, tweetups, workshops
There are real people behind those avatars, and monikers, talk to them!!!
What are you doing now?
No site at allBrochure
Company Information Contact Us Product/Services Description
Social Media – Step 1 Facebook and Twitter links Links to YouTube RSS for News, events, etc.
What Can You Be Doing?
Social Media – Step 2 Facebook and Twitter Feeds (back and forth) YouTube Integration (seamless) Consume External RSS Feeds Blogging
Build a Community – when it makes sense Site Membership Restricted access Full Facebook Integration – registration, like buttons, etc. eCommerce Increase Site Content – Be a source of information
Share This Comments/Replies
What is right for me?
Choose the right Social Media solutions for you and your organization
Don’t choose easiest but smartest
Let social media do some of the work
What is Right for Me?
What is your goal and how is your target? Build Credibility? – Executives or a very specific niche
is your target (services) Reaching more potential buyers? – All about the
numbers (products)How much time can you or people within
your organization dedicate?
Tips for Services
Increase content on website Add external RSS Feed(s) – become a source of information
Adds rich content to your site that has little to no management on your part
Add insightful content – Blogging Active commenting and replies – can be time consuming but
builds credibility and increases networking Add Site RSS Look at other ways to share/feature content
Share This Tweet Email Newsletters Dynamic Home page content Facebook Like Button
Tips for Products
Facebook Integration – use the social community to reach millions of people – Facebook Like Box
Online Catalog – ecommerce community Makes way for punch out catalogs Add ratings to products Add email to a friend
YouTube Demo Videos Product Videos
RSS – for new or featured products or products on saleOther ways to share/feature content
Email Newsletter Dynamic Home Page
Is it Working?
Site Statistics - Analytics
Reviewing comments
Analyzing Membership/Community
Client Feedback
Wrapping It Up
Focus on what works for You and Your Organization
Change or remove what is not workingDo not over task yourself – it won’t work if
you can’t maintain itSocial Media is ever changing but not all are
going to be the next “Facebook”Social Media – Phase it in
Contact Us
Dan Herbert – VECTEC, Incwww.vectec.org
Jenny Heyns – Growing Technologieswww.growingtechnologies.com [email protected]