marketing trends for 2015 - megacomm conference
TRANSCRIPT
Hi there
I’m 36 + 1
Lives in Ganey Tiqva
MBA in Marketing
Corporate tenure at IBM (2001-2009)
Since 2009 at ‘Startup Nation’, as CMO/Advisor
Speaker and lecturer
Five Marketing Trends for 2015
Content is (still) king, but…
Enterprise communication
Mobile
Startups are filling the (IT) void
Let’s get personal
Content is (Still) KING
But…
Source: http://youtu.be/NJnP2wsgnoA
Story. Authenticity. Audience
Enterprise Communication
Email still needs fixing
Bad for team work
The rise of enterprise collaboration
#Slack
Mobile
Mobile is strongMobile will only get stronger
Think mobile first
Millennials are mobile-first (sometimes mobile-only)
Create mobile content that fits your new customers
Look into mobile usage data
Startups are Filling the (IT) Void
Startup culture – fast-paced world
Eliminate bottlenecks
Code-free mobile apps
Data visualizations
Source: http://youtu.be/yY-HBW5CNcg
A/B Testing with Optimizely
Source: http://youtu.be/qNCcRtCwZ8I
Custom Apps for Businesses
Let’s get personal
Connect with your customer
Not only virtual and online
Webcasts, videos, events and meetups
Recap
Story. Authenticity. Audience
Enterprise communication is rising
Think mobile first
Don’t wait for IT
Let’s get personal
