Darwin

Perth

Surfers Paradise

Wellington

Auckland

QLD

NSW

ACT

TAS

VIC

WA

NT

SAByron Bay

Sydney

Melbourne

NEW ZEALAND

FIJI

NOOSA

RotoruaTaupo

Airlie BeachEmu Park

Adelaide

Fremantle

Queenstown

Cairns Nadi

Waitomo

Hervey Bay

Alice Springs

fraser island

AUSTRALIA

mission beach

port douglas

GROUP ADVERTISING

2011-2012

Nomads was born in February 1994 with our first hostel opening in Adelaide, South Australia. Since then we have worked quietly behind the scenes to build the number of properties within the group and today have one of the largest independent chains in Australasia.

Nomads currently has over 25 hostels throughout major destinations in Australia, New Zealand and Fiji and we are still growing. We now have an extremely strong Australian network of properties and Mad Travel shops, with our latest acquisitions in Byron Bay, Noosa, Hervey Bay / Fraser and Airlie Beach filling in the east coast run for us. Our interests in New Zealand have also grown significantly with the introduction of Nomads Auckland, several new affiliate properties and our flagship for NZ, Nomads Queenstown.

The Nomads Mad Card & Guide (formerly the Nomads Adventure Card) has sold over 20,000 plus copies in Australia and New Zealand since its launch in September 2008. Cards are sold both domestically and internationally and most recently have also been available to purchase through our online booking system.

In 2009 our hostel tour desks were transformed to MAD Travel shops and they became a major focus within our business. This decision paid off for us, we currently have 13 branded shops across Australia and New Zealand. In 2010 we appointed a General Manager for Mad Travel to assist us with further expansion plans we have for the Mad Travel Brand to help further solidify our place as a key player in retail travel.

some nomads history

HOSTELS25+

Nomads bed numbers.....

our target

numbers

WHERE OUR GUESTS ARE COMING FROM....

LocatioNs aNd bed Numbers

couNtry of origiN 2009

Auckland 536Wellington 208Queenstown 403Melbourne 554Sydney 271Byron Bay 561Noosa 280Hervey Bay 286Cairns 482

bed disbursemeNt bed Numbers

Nomads is providing you with the strategic opportunity to showcase your product & service throughout our australian and New Zealand network of hostels, mad travel stores and mad guide in the following areas:

1. in-house advertising in Nomads Hostels and mad travel shops:We have identified advertising placements throughout our hostels, these are great visual locations in high traffic and communal areas.

please see attachment 1 for individual property placements.

2. mad book advertising:The new edition will be launched in 2012 and we’re expecting to exceed the sales of 2008, 2009 and 2010 of 15,000 copies. MAD book advertising gives you the reach throughout Australia, New Zealand and Fiji.....backpackers do travel with the guide.

Books are sold throughout our hostels and travel network, as well as many of our domestic and international agents. Our new relationship with Greyhound has seen a growth in Mad card distribution throughout 2010 and 2011 and we are very excited to now have them on board and selling the Mad Card.

With three major cards in the market, we’ve strategically positioned

the MAD Card with a major point of difference - tear out vouchers. In 2011 the voucher value is $1500, added to that the MAD card offers

the holder discounts on accommodation and tours. For 2012 we are looking to increase the value of the vouchers and discounts.... this has shown to be an extremely effective selling tool for the card.

The MAD book is printed in a DL sized booklet, easy for the travellers to take with them. The card and book are packaged in a printed plastic pouch... please see examples below.

3. Joint advertisingNomads will be producing a range of marketing collateral this coming year, below is a list of examples that we would be happy to co-brand with....we are open to suggestions from operators who may have innovative ideas:

• Shopping Eco Bags• Sleeping Masks / ear plugs• Luggage tags• Media...you tube movies etc

4. major sponsor for our annual mad travelmart May 2009 was the first “Mad Travelmart” which was held in Byron Bay. Since then we have held a “Mad Travelmart” every year in Byron Bay with it growing from strength to strength. The Mad Travelmart gives our key supplier partners the opportunity to have face to face training with our front-line travel staff and managers.

The structure of this event is similar to speed dating, we run a series of 10 minute training session and our staff rotate through all the operators.

This format works for everyone, it gives operators and our staff access for training outside of their normal busy work environment and the ability to get the most from the trainings. Our inaugural event proved to be a huge success.

Mad Travel now has 13 stores across Australia and New Zealand, we have experienced massive growth over the last 12 months. The appointment of a general manager for Mad Travel is an example of our desire to build on this.

Due to the success of 2009 and 2010 we will be holding the “Mad Travelmart” again in September 2011 in Byron Bay. We would like to again offer operators the opportunity to showcase their products to our key sales agents.

The participation costs help us to cover the flights and accommodation for our staff. We see this as an integral training ground for all staff and want as much exposure to product training as possible.....for us, getting them in an environment away from the office has shown sales results.

(PART A)

Advertising

Opportunities

nomads

1. In-house Advertising in Nomads Hostels and Mad Travel Shops We have chosen a more visual and contemporary way to have advertising in our hostels. We want our advertisers to choose visual images that attract attention instead of words and posters that people these days ignore.

Each poster will be put on a highly durable stretched canvas product that we have found, logos can only be placed in the bottom right hand corner and can be no bigger than 1/16 of the image.

We are going to be more forceful about our properties appearances and unauthorised putting up of posters by operators not a part of our media focus will not be allowed.Nomads will be arranging the printing and this is included in the total cost of advertising. Operators will be given first right of refusal for the following year. Second year costs will be minus any set up costs to encourage year on year support for this project.

Please see appendix 1 for the terms and conditions as well as the booking sheet.

2. Mad Book AdvertisingAdvertising options, print set up details and prices are in attached document for mad book.

Please see appendix 2 for the terms and conditions as well as the booking sheet.

3. Joint advertisingWe are interested to find products to be co-branded, our aim being to get brand exposure for both parties and to cover our cost of production ....open to any and all suggestions.

• Operators interested for Australia and New Zealand please contact renee@nomadsworld.com

4. Major sponsor for our annual Travel Mart

This is an excellent opportunity to get face to face with our key sellers at each MAD Travel Store from Australia and New Zealand.

Each year we put together packs for the staff and we’re interested in companies that would like to add something to the pack. For example; pens/ t -shirts/ thongs. Sponsorship for the bags is also possible.

Your confirmation includes attendance for one staff member and lunch during the day of the Travel Mart. Logos for all companies attending will also be part of literature for the day.

The cost for company attendance is $400. ($50 for second staff member)

If you wish to participate in this years mad travelmart please advise us of your interest before July 1st 2011. Further details will be sent closer to the time with venue and confirmed date.

Advertising Details

Appendix 1

HosteLHostel Name:

Size/ placement:

Hostel Name:

Size/ placement:

Hostel Name:

Size/ placement:

Hostel Name:

Size/ placement:

mad traveL sHopHostel Name:

Size/ placement:

Hostel Name:

Size/ placement:

For those wanting more placements please submit multiple forms

artWorK detaiLswe will confirm the artwork specs with the confirmation of your booking.All artwork please send to: renee@nomadsworld.com

terms & coNditioNs

Advertising

RATES$

$

$

$

$

$

for further details or to discuss any aspect of this offer please feel free to contact;

date

Name (please print)

company

total cost

i have read and agree to the terms and conditions y N

• No prices are to be included on any advertisement, company logo can be placed on bottom right corner, no bigger than 1/16 of the image.

• It is the responsibility of the advertiser to supply finished artwork in the specified format for the production of the advertisement.

• It is the responsibility of the advertiser to adhere to the following deadlines:• Booking request needs to by sent by July 15 2011 • All advertising must be paid by August 24 2011 • Supply finished artwork (including colour proof) needs to be

sent by August 24 2011• Cancellation made after August 31 must be in writing and

incur a 50% cancellation fee.• The advertising will be printed on September 27, 2011, ads

not cancelled by this time will proceed and may be published using any artwork available to the publisher once final layout is completed.

• The adverts will be displayed in the hostels from November 1.• It is the responsibility of the advertiser to supply finished

artwork in the specified format for the production of the advertisement.

• The publisher reserves the right to decline any advertisement for any reason.

• The publisher cannot be held responsible for any loss or damage arising in relation to or in connection with any material supplied, or by alteration, or omission of any advertisement.

• It is understood that the preferred positions are not guaranteed and are a request only. We will work on a first in first served basis.

• It is understood that any advertising in the hostels does not in any way guarantee sales.

austraLia & NeW ZeaLaNdrenee boyle

renee@nomadsworld.comTel: +61 2 9280 4110

austraLia & NeW ZeaLaNdrenee boyle

renee@nomadsworld.comTel: +61 2 9280 4110

for further details or to discuss any aspect of this offer please feel free to contact;

APPENDIX 2

MAD GUIDE

RATES

artWorK detaiLs:double page spread Trim Size: 198mm wide x 210mm high Bleed Size: 208mm wide x 220mm high

Allow 10mm gutter on spinefull page bleed Trim Size: 99mm wide x 210mm high Bleed Size: 109mm high x 220mm high

Half page 83mm wide x 95mm high

voucher Please supply the text and logo for the voucher

artWorK cHecKList:• PRESS QUALITY PDFs ONLY • Artwork must be supplied at correct size with correct bleed,

if required, and trim area indicated with crop marks• Images must be at a resolution 300dpi or higher • Images in CMYK format, no spot colours• All fonts embedded or converted to outlines• A hard copy proof must be supplied with material.

terms aNd coNditioNs:

austraLia (aud)inside front/ back cover $2300

back cover $4000

double spread $2300

full page $1900

Half page $1500voucher $200Voucher payment only required for businesses with no advertisement in the guide. Payment is for 6 vouchers

NeW ZeaLaNd (NZd)inside front/ back cover $2900

back cover $5000

double spread $2900

full page $2400

Half page $1900voucher $250

• Advertised rates have to be valid from 01.01.2012 to 31.12.2012• It is the responsibility of the advertiser to adhere to the deadlines

outlined below:- Booking request needs to be sent by July 15 2011- All advertising must be paid by August 24 2011- Supply finished artwork (including colour proof) needs to be sent by

August 24 2011- Cancellation made after August 31 2011 must be in writing and

incur a 50% cancellation fee.- The advertising will be printed on September 27, 2011, ads not

cancelled by this time will proceed and may be published using any artwork available to the publisher once final layout is completed.

• It is the responsibility of the advertiser to supply finished artwork in the specified format for the production of the advertisement.

• The publisher reserves the right to decline any advertisement for any reason.

• The publisher cannot be held responsible for any loss or damage arising in relation to or in connection with any material supplied, or by alteration, or omission of any advertisement.

• It is understood that the preferred positions are not guaranteed and are a request only.

• Ads incorporating a coupon offer must state that the offer is valid only when accompanied by a Nomads Mad Card.

• All offers in the advert need to be bookable through travel desks • It is understood that any advertising in the MAD book does not in any

way guarantee sales.

suppLyiNg fiLes:Artwork under 10MB in size can be emailed to renee@nomadsworld.com Files over 10MB can be sent via post on CD or sent via free FTP at www.yousendit.com

date

Name (please print)

company

total cost

i have read and agree to the terms and conditions y N