media kit 2019 - infopro digital...media kit 2019 n 1 in retail and consumption 03/01/2018 infopro...
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MEDIA KIT 2019N°1 in Retail and Consumption
03/01/2018
Infopro Digital : N°1 Information and services group for
professionals
2
Leading media brands on the key sectors of the economy
3 Mactive B2B contacts
+ 40trade shows in France and abroad
100B2B media brands
850 training events and conferences
11 Mmonthly unique visitors
50software and databases
Jérôme Parigi
Assistant Editor-in-chief
Distribution Division
LSA, driving the professional retail and consumption community since 1958
Contents that concern all professional decision-makers, whether at headquarters, stores or the central purchasing unit
Store directors, department managers, procurement
CEO/General Manager, Marketing/ Communications Directors, Sales Directors
LSA highlights innovations, uncovers trends and deciphers good practices from :
all food and non-food markets,
all channels (stores, drive, click & collect, e-commerce, etc.)
all company sizes (SMEs and large groups)
A widely renowned brand of experts amongst B2B and B2C media decision-makers
Yves Puget
Managing editor
LSA
Florence Bray
Assistant Editor-in-chief
Manufacturing Division
Flore Fauconnier
Assistant Editor-in-chief
E-Commerce Division
A team of 21 journalistsN°1 RETAIL STRIKE FORCE IN FRANCE
95%of trade and consumption professionals
consider LSA to be THE leading media in
their profession
+ de 50 000 followers
IFOP Study 2016
3
A strong pluri-media ecosystem to target all decision-
makers in the retail and consumption sector
185 000B2B readers
1,5 Munique visitors(At Internet 2018)
3,3 Mpage views
20 117weekly copies(OJD PV 2017)
WEBSITE
PUBLISHING
DATABASE
STUDIES
EVENTSMAGAZINE
E-NEWSLETTERS
A team of experts dedicated to collecting figures on your market
Our publishing service creates your very own contents on the topic of your choice: white papers, articles,
infographics…
17 conferences, 5 awards,
4 congresses, bespoke events
20 000 B2B subscribers
1 Cross-sector
140 500B2B subscribers
12 Thematic*216 000 qualified contacts
in the distribution sector
302 896unique visitors(At Internet 2018)
616 929page views
* e-commerce, franchise, food, beverages, DPH, Kids, household, DIY, Garden, Organic & responsible, High Tech & appliances, Equipment &
Supply chain, Marketing, Commercial real estate
4
High value-adding content to help professionals to be
more efficient and anticipate
14 SECTORAL AND MARKET
SPECIAL ISSUES & FEATURES13 JOB AND NETWORK
SPECIAL ISSUES AND EDITIONS
47 WEEKLY ISSUES
7 rankings: marketplaces, retail start-ups, Top 100 brands…
All the news of the week: Key figures trades, strategies, products, interviews, etc.
2 health & natural features 4 organic features 1 Non food 1 Fast-moving consumer goods (FMCG) 1 Groceries 1 Fresh/Cold/ Fruit & vegetables 3 Beverages
4 LSA Convenience 2 Special SMEs 1 Special department
manager 1 Special Agri-business
managers
1 Special Franchise
1 Special responsable
brands 1 Special sustainable
development 1 Special Digital in store 1 Special Innovation
5
Press: Leader on trade and consumption
2017 total circulation
N°1
20 117 ex.
13 625 ex.
7 442 ex.
8 329 ex.
9 331 ex.
12 224 ex.Linéaires
(Monthly)
(weekly)
Paid circulation France
67%
Marketing Magazine (Monthly) - NOT OJD CERTIFIED
Rayon boissons(Monthly)
Points de vente(Bi-monthly)
Stratégies(Monthly)
6
4 500 licences
16 000 users
Press: Leader on trade and consumption
Audience of the last
period
Study IFOP 2016
N°1
STORE MANAGERSDEPARTMENT
MANAGERSTOTAL
DISTRIBUTIONBUYERS
LINÉAIRES
30%
27%
LINÉAIRES
27%
23%
14%
LINÉAIRES
43%
0%
30%
RAYON BOISSONS
RAYON BOISSONS RAYON BOISSONSPOINTS DE VENTE
POINTS DE VENTE POINTS DE VENTE
39%
LINÉAIRES
19%
16%
RAYON BOISSONS
POINTS DE VENTE
31%
83% 84%77%80%
Base : Audience distributeurs
7
83% of distribution professionals
read LSA every week
Press: Leader on trade and consumption
Audience of the last
period
Study IFOP 2016
N°1
SALES DIRECTORS /
MANAGER
MARKETING &
COMMUNICATION
DIRECTORS / MANAGERTOTAL CONSUMER BRANDS
6%
16%
13%
9%
8%
STRATÉGIES
8%
7%
E-COMMERCE MAG
MARKETING MAG.
9%
77% 75%85%
STRATÉGIES
E-COMMERCE MAG STRATÉGIES
E-COMMERCE MAG
MARKETING MAG.
CEO/MD/MANAGERS
8%
6%
6%
83%
MARKETING MAG.
STRATÉGIES
E-COMMERCE MAG
8
87% of distribution professionals read
LSA every week
2%
MARKETING MAG.
Press: A useful and exclusive audience on all
channels
Professionals you don't target anywhere else
A captive audience of decision makers*
A readership that intervenes in all channels*
89%LSA readers are decision-makers in
referencing/replenishing your products
83%Store purchasing decision makers
consult LSA every week
IN STORE DRIVE-IN E-COMMERCECLICK & COLLECT
95% 34% 36%38%* Distributors target
Cometitor magazines = Points de vente, Linéaires, Rayon Boissons, Bricomag, Confortique Magazine, Marketing Mag. E-commerce Mag. Action Co, Stratégies Étude IFOP 2016
9
95% of LSA readers operate in stores
33%…LSA readers do not consult any other
competitor magazine
62%Of distributors Of manufacturers
Digital: a strong audience in line with your markets
Lsa.fr: the leading source
for retail and consumption
LSA Commerce connecté:
the reference website for retail
digitalisation
1,5 MUnique visitors
3,3 Mpage views
302 896Unique visitors
616 929page views
LSA e-newsletters: guaranteed
context and core targets
At Internet 2018 – Average monthly data
06:39minutes per visit
05:27minutes per visit
LSA E-newsletters Dispatch
dayNb of B2B
subscribers
The daily Mon - Fri 23 200
Connected Commerce
Mon - Fri 35 900
Commercial real estate
Every other Monday
1 400
Beverages Tuesday 11 200
Franchise Tuesday 32 700
Organic & responsible Tuesday 2 700
Equipment & Supply chain
Wednesday 4 000
Health & hygiene Wednesday 15 400
Kids Wednesday 7 600
Marketing Thursday 9 400
Food Thursday 24 600
High tech & Appliances
Thursday 12 100
Household, DIY, Garden
Friday 19 100
10
Digital: An additional audience to win coverage and
play on repetition
An ultra-mobile audience Lsa.fr: A well-known & acclaimed
websiteMediamétrie
Netratings Study REPUTATION USE
76,0% 71,7%lsa.fr
strategies.fr 51,9% 19,1%
pointsdevente.fr 48,4% 13,1%
lineaires.com 47,6% 19,5%
e-marketing.fr 38,4% 17,7%
cbnews.fr 28,9% 10,6%
rayon-boissons.com 25,3% 9,8%
Influencia.net 13,3% 9,1%
fairesavoirfaire.com 12,1% 1,7%
larevuedujouet.fr 11,8% 4,8%
actionco.fr 10,0% 2,3%
ecommercemag.fr 9,5% 4,2%
bricomag-media.com 9,2% 1,5%
neomag.fr 7,8% 2,1%
confortique-media.com 4,5% 0,8%
86% 41% 13%At my
workplace
At
homeIn
public transport
Viewing location of lsa.fr
86% of professionals visiting lsa.fr
do so at their workplace
N°1Of professionals that consult lsa.fr also
regularly read the LSA magazine
50%
A complementary audience
11
Audience 30 days – total baselsa.fr visitors - 12 month
Digital: A useful audience of decision makers on trade and consumption
An audience of food and non-food distributors and manufacturers
Food
manufacturers
Non-food
manufacturer
s
63,8%
36,2%Food
DistributorsSpecialised
distributeurs44,9%
55,1%
61%Of distributors who consult lsa.fr are decision makers
regarding the referencing/replenishment of your products
2/3Of professionals who consult lsa.fr are involved in
purchasing decisions of their company
A high-affinity audience with your core target
MediamétrieNetratings Study
12
lsa.fr visitors – 12 mois
Publishing: highlight your contents and expertise
Lasting editorial products enabling you to
Promote your high points and accomplishments
Reinforce your sales pitch
Enrich your communication (website, intranet,
social networks
Generate qualified contacts and fuel your CRM platform
A turnkey service including
Creation of your contents (text, video, graphics…)
Technical and marketing assistance
Ownership of deliverables
Media coverage in LSA (optional)
An opportunity to
Highlight your services, collaborators, etc.
Position yourself as an expert in your business activity
Rely on the strength and security guaranteed by LSA
NEW White paper ; NEW Webinar ; Article ; Poster ;
Infographics…All formats are possible: PLEASE CONTACT US
13
Database: targeted emails in the retail sector to reach all
your objectives
216 000 active, personal email addresses of
retail executives & managers:
Solutions to reach all your objectives
Rent email addresses:
customised email
campaigns, flash products…
Contents publications: white
paper, testimonials
Rent postal addresses
One-click surveys (study via
email + telephone)
Identify investment project,
organise meetings…
DMP (Data Management
Platform) activation pour
broadcast your message
(email and/or display)
exclusively towards your
core target
PROJECT
IDENTIFICATION
DIRECT MARKETING
DATABASE
REQUALIFICATION /
CREATION
RETARGETING As well as 3 M B2B contacts in manufacturing,
construction, insurance, public sector, automobile
Requalification of your client
database
Prospection database
creation
Recruit new brokers +
reactivate your network
OUR STRENGTHS
80% of email addresses are named 100% of contacts are confirmed to be linked to a company Controlled sales pressure: 2 sendings / contact / month Exclusive marketing by our services 120 employees dedicated to our DATA
FMCG & AGRI MANUFACTURERS
Food
Household appliances
Personal equipment
DECISION CENTERS
Food
Household appliances
Personal equipment
Others
STORES
Food
Household appliances
Personal equipment
Others
INTERMEDIARIES AND
WHOLESALERS
Food
Household appliances
Personal equipment
Others
14
Studies: Enrich your strategic thinking and develop your
influence
15
You take the floor on a subject discussed by our editorial board
Become the exclusive partner of the study conducted by the editorial
board for this issue and express your expert opinion
The methodology of the study is pre-determined by the editorial board
and our team according to the subject
You exchange directly with the editorial board on the results
You are co-owner of the results and thus:
• You will be present on LSA’s entire data exploitation system (magazine and digital)
• You can use the results for your communication operations and your sales strategy
EDITORIAL STUDY AD-HOC STUDY
You direct a survey on a specific problem: imaging, reputation, satisfaction, opinion,…
We provide our survey teams and databases to create your
own study
You determine all the parameters of the study with our team
according to your objectives: type of study, theme,
customized questionnaire, surveyed population….
You are the exclusive owner of the results
We can help you create and publicize the contents: article,
white paper, infographics…
Events: strong value adding contents and exceptional
speaker profiles
LSA Confereces: regular meetings on current issues
100 participants on average per session
4 content types: profession, cross-sector, circuit, point of sale
Amongst the 2019 themes: matinée direct to consumer
morning sessions, Organic, Convenience (Proxi), Logistics…
LSA Congresses: major unifying annual meetings and federations gathering up to 600 participants
Sales strategies: 2nd October 2019
Cross-channel: 22nd May 2019
Franchise: 26th June 2019
Retail tech Forum: 3rd July 2019
Michel Edouard LECLERC
President
CENTRES E. LECLERC
Enrique Martinez
MD - FNAC DARTY
Jean-Bernard della Chiesa
Digital & innovation director -
UNDIZ
Alexandre de Palmas
Executive Director ‘proximité’
CARREFOUR
Jean-Prierre Mochet
CEO - FRANPRIX
Sébastien BADAULT
MD - ALIBABA FRANCE
Dominique Schelcher
President - SYSTEME U
Laurent Vallée
General Secretary
CARREFOUR
Orion Porta
MD - BIOCOOP
16
Events: benefits for our partners in terms of brand image,
notoriety, and networking
LSA Awards: Highly endorsed awards for trade and
consumption professionals with over 700 guests present
Category management 21st March 2019
Cross-channel: 22nd May 2019
Sales forces: 13th June 2019
Diversity and CSR: 19th September 2019
Innovation: 11th December 2019
Bespoke events: dinner clubs, morning debates,…
Benefit from endorsement by the LSA brand, as well as from its network and expertise in the organisation of confidential interviews favouring clear communication and the creation of ultra-qualified contacts
17
A team at your service
18
Andrea ROIGDirector of International Sales
Tel: +33 1 77 92 96 46Mobile: +33 6 10 36 96 98
Alexandra SCHOLLInternational Commercial Marketing Executive
Tel: +33 1 77 92 99 74Mob: +33 6 13 26 94 74
Anna ZAHORSKARegional Account DirectorTel : +44 (0) 207 316 91 98
Mobile : +44 (0) 79 20 72 45 [email protected]