media kit - govevents · media kit govevents is the web portal for all government events, created...
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Advertise on the GovEvents site! 1
For ad insertion or more information, [email protected] | 703.212.3350
Media Kit
GovEvents is the web portalfor all government events, created as a service to the government community.
Now, government employees, vendors, and event producers can go to one place on the web to find,
post and promote government-related events.
GovEvents Powers the Event Sections for:
1Stats & Reader Demographics
Top GovErnmEnT mEmbEr Job TiTlEs:
Directors: Executive Director, Director of IT, Assistant Director Office of Public Engagement, Director of Plans & Operations, Director, Research Affairs, Director of Logistics, Deputy Associate Director for Administrative ServicesAnalysts: Program, Business, Programmer, ManagementManagers: Program, Operations, COMSEC, GIS, Website, IT, Security Manager/SSO, IT Security Services Manager, E-Government Program ManagerSpecialists: Plans & Operations Specialist, IT Specialist, Security Specialist, OD & Training Specialist, Environmental Specialist, Organization DevelopmentChiefs: Enterprise Standards Chief, Mission Support Chief, PolicyEngineer: Project Engineer, Lead Engineer Tech Central Control OperationsOther Popular Titles: Systems Architect, Systems Administrator, Physical Scientist, Technology and Industry Liaison Officer, Senior Policy Advisor, Contracting Officer
Top GovErnmEnT AGEnciEs/brAnchEsrEprEsEnTEd As mEmbErs:
Army, Air Force, Navy, Marine Corp, NASA, HHS, DHS, DOJ, HUD, NSA, IRS, NOAA, NPS, DOI, FBI, OPM, DOL, USGS, FAA, BTA (Business Transformation Agency), SBA, DISA, USPS, US Courts, USBR, FMCS (Federal Mediation), DOT, BEA, DOE, NRC, BOP, OSD (Office of Secretary of Defense), Peace Corp, ATF, USDA, GAO, VA, GSA, FDA, LOC, SSA, plus representation of state and local government, covering all 50 states.
Top GovErnmEnT sysTEms inTEGrATors rEprEsEnTEd As mEmbErs:
Booz-Allen Hamilton, SAIC, Raytheon, Northrop Grumman, Lockheed Martin, BAE Systems, CACI, Boeing, General Dynamics, XO Communications, Verizon Wireless, United Space Alliance, IBM, AT&T Government Solutions, CGI Federal, Honeywell, Motorolla, CSC Corporation, ESRI, Hewlett-Packard, Harris Corp., Dell Inc., L-3 Communications
Top EvEnT orGAnizErs, mEdiA And AssociATions rEprEsEnTEd As mEmbErs:
1105 Media, Federal Business Council, Government Executive Media Group, AFCEA, NDIA, IDGA, NCSI, TargetGov, Marine Military Expositions, FCW, IQPC, Defence IQ, Technology Training Corporation, IQPC International, MeriTalk, GOVERNING Magazine, O’Reilly Media, Federal News Radio, Bloomberg Government, ConnellyWorks, GovLoop, ACORE, AUSA, AWWA, GTRA, FedScoop, Deltek, eRepublic, EEOC, GSA, FDAE, NCMA, Digital Government Institute
39%from return customers
1000+ number of new members who join each
month
7:16 average timereturn visitors spend
on site3:36 for new visitors
415 average number of new
shows added each month
39% 4151,000+
2Weekly eNewsletter
GovEvents’ eNewsletter—delivered to over 60,000 government employees, military personnel, government contractors and vendors—serves as a weekly update of the newly-announced upcoming government and industry conferences, seminars, webcasts, and expos. In addition, our vendor/contractor eNewsletter denotes events with exhibitor and sponsorship opportunities.
FEATurEd promoTion cubE Ad
individuAl linE lisTinGs
EnEwslETTEr wEbcAsT Ad
Two ads available each week.
Event listings are not sold as a stand-alone ad.
220 x 210
220 x 210 1x$2,000
2x$3,500
3x$4,500
1x$500
1x$2,500
2x$900
2x$4,300
3x$1,200
3x$5,625
430 x 210
3Weekly eNewsletter
450 x 270
nEw FEATurEAd spAcE
hEAdEr FEATurE Ad
1x$4,000
2x$6,960
3x$9,000
Delivery Schedule:Weekly; Monday @ 11:15am
Audience:Government & MilitaryPersonnel, Government Vendors/Contractors, Event Organizers
Recipients:60,000+
The new Header Feature Ad space includes a text box with headline, description, date,
time, and location of your event!
Dedicated Direct Email Campaigns
On a limited basis, GovEvents will deploy a direct email campaign on your behalf to the GovEventsmember base and government community. Whether you are targeting government or military personnel,government vendors and contractors, or just looking to target a specific location, GovEvents can help!
PLUS, for added promotion, social media marketing via GovEvents’ LinkedIn Group and personal profiles, Twitter, and Facebook networks is included during your week of deployment!
On an as-needed basis, GovEvents sends a mid-week email to over 25,000 GovEvents members
keeping them updated on the latest news, trends, hottest events and more!
I NV E S T M E NT75¢
per email
Specifics:• Minimum delivery to 3,000 prospects• HTML or text to be provided by advertiser• Select date and time for email deployment (based on availability)• GovEvents will request your opt-out list to comply with CAN-SPAM requirements• Final approval will be requested via a test email--no delivery will take place without written approval• GovEvents will provide post-campaign analytics including open and click-through rates to your designated
web pages and URLs• Post campaign, GovEvents will provide unsubscribes received from your campaign so you may add them to your
opt-out list
mid-wEEk EmAil
Promote your Event,Product, or Service:
$2,500Contact [email protected] for
upcoming delivery dates!
4
5Telemarketing
hirE us To bE your TElEmArkETinG conciErGE!
Calling each of your registrants prior to the event is a guaranteed way to increase attendance. But is it getting done?
We know right before an event is crunch time, so let GovEvents be your personal telemarketing concierge. Our team will call your registrants to remind them about the event, plus answer any questions they may have.
All calls will be made during business hours, 1-2 days prior to the event (unless requested otherwise). Each registrant will be called a second time if we are unable to reach on the first call. A voicemail detailing the specifics will be left if the second call remains unanswered.
We will personalize the message to include any information you’d like to convey, such as:
• Date, time and location• Where to park • Reminder of keynote speaker• Information on provided food/beverage• Answer (or get answers) to any other questions they have about the event • Or, any other information you’d like to pass along!
$2 per registrant $150 minimum
Advertise on the GovEvents site! 6
bE FEATurEd on ThE homEpAGE!
Top-oF-siTE bAnnEr Ad
roTATinG cubE Ad
dirEcT link To All oF your EvEnTs
mArkETplAcE hAlF bAnnEr Ad
Be seen at the top of ALL GovEvents web pages.
Ask about weekly pricing options.
8-second rotating ad.
440 x 80
300 x 250
728 x 90
1 Week$1,000
2 Weeks$1,700
3 Weeks$2,250
4 Weeks$2,700
1 Week$1,500
2 Weeks$2,500
3 Weeks$3,300
4 Weeks$4,000
6 Months$2,500
12 Months$4,000
1 Month$2,000
2 Months$3,500
3 Months$4,500
Advertise on the GovEvents site! 7
bE AT ThE ForEFronT!
show up AT ThE Top oF All EvEnT sEArchEs!
Find EvEnTs cubE Ad
bAnnEr Ad
Be seen by everyone performing a search on the Find Events page.
Your banner ad or featured event will appear at the top of any event search.(Max. 2 ads in rotation.)
Weekly: $600 Monthly: $1,800
728 x 90
180 x 150
Weekly: $500 Monthly: $1,500
Advertise on the GovEvents site! 8
loGin pAGE cubE Ad
my AccounT cubE Ad
1 Week$600
2 Weeks$1,100
3 Weeks$1,500
4 Weeks$1,800
300 x 250
1 Month: $600 2 Months: $1,000
180 x 150
Advertise on the GovEvents site! 9
bloG bAnnEr Ad
bloG cubE Ad
1 Week$750
1 Week$500
2 Weeks$1,350
2 Weeks$900
3 Weeks$2,000
3 Weeks$1,250
4 Weeks$2,500
4 Weeks$1,600
GovEvEnTs bloGThe GovEvents blog features the latest government event news and pre- and post-event editorials. This includes event highlights, speaker announcements & interviews, event-related videos and government meeting industry happenings.
Limited to three images maximum at any given time. 8-second rotating ad.
Limited to three images maximum at any given time. 8-second rotating ad.
180x150
728x90
Advertise on the GovEvents site! 10
cubE Ad
wAnT To TArGET ThE EvEnT orGAnizEr?Create top-of-mind awareness with an ad in the “Add Events” section of the organizers’ profile. Your ad will be seen as event organizers and vendors add events to the GovEvents web portal.
Max. 2 rotating ads.
PERFECT for hotels, venues, promotional and event logistics organizations.
1 Month$500
3 Months$1,250
6 Months$2,000
225x185
Advertise on the GovEvents site! 11
bEcomE A GovEvEnTs FEATurEd compAny!As a featured vendor or organizer, you will receive placement on GovEvents ‘Featured Vendor’ or ‘Featured Organizer’ section with your logo and a description about your organization, along with a direct link to your full listing of events on GovEvents.
FEATurEd orGAnizEr:
FEATurEd vEndor:
6-Month Features Receive:
12-Month Features Receive:
A description about your organization.
A direct link to a listing of all yourupcoming events or your customprofile page.
1-month marketplace ad.
2 blog postings - one per quarter (topics to be approved by GovEvents).
Additional social media promotion.Submit one approved social mediapost a month to be delivered viaGovEvents’ LinkedIn, Twitter, andFacebook channels.
A description about your organization.
A direct link to a listing of all yourupcoming events or your customprofile page.
2-month marketplace ad (may bebroken up during the year).
4 blog postings - one per quarter (topics to be approved by GovEvents).
Additional social media promotion.Submit two approved social mediaposts a month to be delivered viaGovEvents’ LinkedIn, Twitter, andFacebook channels.
6 Months$8,000
12 Months$12,000
6 Months$8,000
12 Months$12,000
12Member Resources
includE your orGAnizATion in ThE GovEvEnTs mEmbEr rEsourcE cEnTEr!
The GovEvents Member Resource Center is a complimentary resource of services for our government, military, industry and event producer members.
Including your organization provides year-long exposure to our tens of thousands of members for a very minimal investment!
Members can quickly locate resources specific to the following categories:• Attendee Registration Discounts• Conference & Expo Venues• Event Planning & Logistics• GovCon Resources• Government | Military Discounts
• Hotels & Meeting Venues• Promotional Products• Targeted Email Lists• Technology Companies• Value-Added Resellers
GOVEVENTS MEMBER RESOURCE CENTER FREE FEATURED PREMIUM MEMBER RESOURCE LISTING
Listing in the GovEvents Member Resource Center within appropriate category
X X X MEMBER RESOURCE PROFILE PAGE
Includes company logo or image, description, differentiators, links to your website & social media channels
X X HOME PAGE LISTING
Listing on home page of Member Resource Center in the appropriate category
X X RESOURCE CENTER CUBE AD
170x170 cube ad throughout Member Resource Center-links to profile page
X SOCIAL MEDIA-General
General promotion of the Member Resource Center via GovEvents channels
X X X SOCIAL MEDIA-Targeted
1x/month: GovEvents will send out promos specifically for your resource via GovEvents channels
X X GOVEVENTS NEWSLETTER PLACEMENT
4x/year: Your resource will be listed in GovEvents Newsletter (35k+ recipients)
X GOVEVENTS MEMBERSHIP
We will set up memberships for your entire organization! X X X
$299/year FREE $499/year