oGCDP management

Why?

MOVE Summer 2014 clusters

Top: VE, R3, MI, TOGrowing: CT, TS, TR, NP, BOPotential: PA, PD, NF, FE, RSRising: AN, BA, GE, PV

Timeline

Promo: 2nd week of March - 4th week of MayRA: 2nd week of March – 1st week of JuneMA: 3rd week of March – 2nd week of JuneRE: 1st week of June – 4th week of August

HR structure

- MOVE Operations (one or more, divided by University/faculty)- RA/MA/RE

- MOVE Sales (one or more, divided by University/faculty)- Offline promotion

- Marketing- Online promotion

… check growth model!… check OGX organogram!

3 Pillars

1) SPM2) MP&RM3) CEM

Smart processes management

- Recruiting Manager- Selection Manager- Raising Manager- Matching Manager- Quality Manager

Daily calls.Weekly team-meeting.Interviews days.Raising days.

Massive promo & right message

Target: all students of all universities of all faculties of all years that know english and want to have an international XP.

Online: FB groups, FB walls, FB ADs, FB campaigns, other social media, website, other websites, etc.

Offline: classroom presentation, info desks, info events, events, etc.

The more you do, the more you get, no risk to do wrong targeting. Of course, still focus on the main providers.Ensure the message is right and clear, and conversion rate will be fine.

Customer Experience Management

- Fast matching- EP Management- OPS

- Complains management- Reports

- Reintegration

VP Management

- App- RA- MA- RE- REI

… and related conversion rates :)

That's it!

ExampleExample!

LC Cagliari, middle of the MOVE Summer recruiting.

App = 10/100.RA = 5/10.MA = 0/7.RE = 0/7.

App:RA = 10:5 (50%) instead of 10:1 (10%).RA:MA = 0:10 (0%) instead of 7:10 (70%).MA:RE = 0:7 (0%) instead of 7:7 (90% rounded).

Which are, clearly, the bottlenecks your VP should work on?

(not) To doTo do:- Help the VP to keep the focus = 20% of efforts for 80% of results.- Activate synergies were needed.- Balance LC activities according to the objectives.- Track closer and more often.- Ask help to network and/or MC.- ...

Not to do:- Freak out, or you will lose objectivity.- Put nonconstructive pressure: it will help you release stress, not them to perform.- “Let's see how it goes”.- Let go.- ...

Simulation!

Rising track.

May 1st. Last month of promo.

RE: 0/20.MA: 7/22.RA: 10/28.App: 20/280.

App:RA = 2:1.RA:MA = 70%.MA:RE = 0%.

MOVE Operations: 1+3 (Recruiting+Selection, Raising+Matching, Sales).

Simulation!Potential track.

May 1st. Last month of promo.

RE: 0/30.MA: 5/33.RA: 30/49.App: 300/490.

App:RA = 10:1.RA:MA = 16%.MA:RE = 0%.

MOVE Operations: 1+3 (Recruiting+Selection, Raising+Matching, Quality).

MOVE Sales:1+3 (Sales).

Simulation!Growing track.

May 1st. Last month of promo.

RE: 0/45.MA: 8/49.RA: 10/63.App: 500/630.

App:RA = 50:1.RA:MA = 80%.MA:RE = 0%.

MOVE Operations x 2: 1+4 (Recruiting, Selection, Raising+Matching, Quality).

MOVE Sales:1+3 (Sales).

Simulation!Top track.

May 1st. Last month of promo.

RE: 0/70.MA: 60/77.RA: 70/100.App: 800/1000.

App:RA = 12:1.RA:MA = 85%.MA:RE = 0%.

MOVE Operations (only one, other got lost): 1+5 (Recruiting, Selection, Raising, Matching, Quality).

MOVE Sales:1+3 (Sales).