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OGCDP Master Document

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Content and Timeline

Month 1

(Research)

•Research for potential Universities and ad hoc channels. Needs to be done 6 months prior to the peak•Purpose: For planned approach, product packaging and facilitate partnership.•Find the standard research material in this document

Month 1 & 2(Partnership

)

•Creating University relations, doing Ad hoc partnerships•Purpose: For focussed promotion and extracting maximum from the market, on a sustainable basis •Find the standard proposal in this document

Month 2 & 3(Promotion)

•Both inside universities and ad hoc markets•Purpose: For extracting the most out of the market and raise maximum.•Find the standard material to promote in this document

Till Month 3.5(Selection &

Raising)

•Selecting and raising EPs•Purpose: For establishing credibility in the market for future and having quality raises•Find the standard cold calling pitch and the selection package in this document

Engagement From

raise to

match

•The EPs are supposed to be engaged either in LC activities/ induction seminars/ events, etc•Purpose: For increasing the conversion rate from raise to match.•Find the standard engagement package (from raise to match) in this document.

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Match(start 2 months before

realization)

•Matching needs to start 2 months prior to the targeted realization to ensure all the forms matched.•Purpose: Matching with the quality TNs to deliver quality experiences.•Find the standard way of creating IRs, and standard way of matching in this doument.

Engagemen

t from

match to

realization

•EPs matched needs to be engaged more with an aim of preparing them and ending up getting them realized.•Purpose: To prepare them for their TNs, providing them vital information on passport/ visas, and services and REALIZE.• Find the standard engagement package (from match to realization) in this document

Realization

• CongratulationsEngagement

during

realization

• EPs realized needs to be engaged to check their experience, the quality of the country and ensure a better experience.• Purpose: Along with the above, they should be prepared for re integration and converting to quality members.•Find the standard engagement package (during realization) in this document.

Reintegration

(within 1 month after

return)

• EPs need to re integrated once they are realized.• Purpose: Have quality membership who knows the product in and out.• Find standard re integration tools in this document

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Research(1ST MONTH)

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Market definitionAll colleges, universities including the open universitiesTarget audienceStudents from these target universities and campus ambassadors.Research should include information on:•College strength•Courses offered•Exams and vacation cycle•Administration contact/ placement cell•Events and fests•AIESECers present in the college/ brand awareness in the college.

Market definitionAll colleges, universities including the open universitiesTarget audienceStudents from these target universities and campus ambassadors.Research should include information on:•College strength•Courses offered•Exams and vacation cycle•Administration contact/ placement cell•Events and fests•AIESECers present in the college/ brand awareness in the college.

Market definition•Language institutes, •Coaching classes (CA, SAT, MA & MBA, GMAT), •Cafes and external partnerships•Social media and virtual space.•Events (both internal and external)•Other youth organisations.•Newspaper ads and other marketing strategies.Target audience:•ORS•Pass outs and recent graduates•People wanting to pursue studies abroad.•Students from universities not approached.Research should include information on:•Database of such institutes and coaching classes•Contact point, language specification, and feasible time for realization.•Cafes, social media, external events and media should handled by Marketing to generate a database of the potential EPs.

Market definition•Language institutes, •Coaching classes (CA, SAT, MA & MBA, GMAT), •Cafes and external partnerships•Social media and virtual space.•Events (both internal and external)•Other youth organisations.•Newspaper ads and other marketing strategies.Target audience:•ORS•Pass outs and recent graduates•People wanting to pursue studies abroad.•Students from universities not approached.Research should include information on:•Database of such institutes and coaching classes•Contact point, language specification, and feasible time for realization.•Cafes, social media, external events and media should handled by Marketing to generate a database of the potential EPs.

https://docs.google.com/spreadsheet/ccc?key=0Ar5p8n_-mQnRdEJxQkpZY2RKWXdYYTBfckFQZW9qakE#gid=0https://docs.google.com/spreadsheet/ccc?key=0Ar5p8n_-mQnRdEJxQkpZY2RKWXdYYTBfckFQZW9qakE#gid=0

Once we know our target market both in Universities that we choose to capitalize and the Ad hoc markets, it becomes very easy for us to promote our product there and partner (by packaging our product to meet their expectations) in order to maximize our potential in a very sustainable way.

Once we know our target market both in Universities that we choose to capitalize and the Ad hoc markets, it becomes very easy for us to promote our product there and partner (by packaging our product to meet their expectations) in order to maximize our potential in a very sustainable way.

Research on Universities Research on Ad hoc market

Two different types of research need to happen.

Sample Research Format :

Research on AdHOC Market :

Purpose:

Research on Universities:

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University

Global Villag

e

YE

Recruiting TMP

Campus Ambassador

s

Dean/ Principa

l

Events

Placement Cells

Youth Cells/Councils/

Clubs in the College

A Memorandum of understanding is an agreement between two parties who wish to benefit from each other. It includes deliverable from both the parties. A Memorandum of understanding is an agreement between two parties who wish to benefit from each other. It includes deliverable from both the parties.

Partnership and URResearch enables us to partner with the universities/ institutes

A MOU should be signed in order to treat the partnerships as final.

University RelationsWhat is UR:http://www.slideshare.net/vaibhavtoshniwal1/ur-15844899?ref=http://www.myaiesec.net/content/viewwiki.do?contentid=10242806

Ways to enter into a college/ university ========>(Include both top to bottom and bottom to top approach)

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Important Links:

HOW TO DO AN APPOINTMENT VIDEO!!!

https://docs.google.com/file/d/0B75p8n_-mQnRNDV6ZENRVjE5OFU/edit?usp=sharing

MOU format https://docs.google.com/file/d/0Bz0zPbYD5WHfbEZiT3hXY1FlUW8/edit?usp=sharing

Sample MOUs for UR https://docs.google.com/file/d/0Bz0zPbYD5WHfMEx0WW1NR2ZMQ0E/edit?usp=sharing

Sample list of deliverables for MOU

https://docs.google.com/file/d/0Bz0zPbYD5WHfMk0xTXNHVWdWSGc/edit?usp=sharing

Local Exchange Partner/MDP

http://www.myaiesec.net/content/viewfile.do?contentid=10242929

NEP Amity Partnership Proposal

http://www.myaiesec.net/content/viewfile.do?contentid=10242930

Sample proposal for GV

https://docs.google.com/file/d/0Bz0zPbYD5WHfYkQ5aUtRMmNGZGM/edit?usp=sharinz

Material for YE sessions

http://youtu.be/EVsTwCkTEIo

http://www.youtube.com/watch?v=jV5Vx6jsriY&feature=youtu.be

 

Sell Global village and Youth Empowerment sessions to the universities. They are the most sellable products.

8J ob role of Campus Ambassadors

Privileges which a CA will get from AIESEC

Tips to have a very active CA team!

- Promotion of AIESEC opportunities. - Getting appointments with the college/ university admin as and when

required. - Getting information seminars and permission for events/

presentations. - Reaching to different societies/ clubs in the college and partnering

with them. - Being in the organising committee of the events conducted in college. - Internal promotion and acting as AIESEC touch points for the college

students. - Database generation.

- Certificates and Endorsements from AIESEC. - Promotion to permanent membership of AIESEC. - Opportunity to take AIESEC internship themselves at a subsidized

rate. (you can charge just the recon money from CAs) - Local Internships and opportunities with AIESEC

- OS evolution. If you have a TL UR, then each member under the TL can handle 3-4 CAs. If there is a VP UR, then the same structure can lead to a large number of active CAs (recommended to specific/ Cluster A LCs)

- Have meetings/ seminars and at a regular interval, track their induction and communicate the JDs clearly.

- Give them incentives to perform.

Campus ambassador programme

The campus ambassadors can be recruited from a college along with AIESEC recruitments. It can be a body OFFICIALLY under the college admin and a part of AIESEC or UNOFFICALLY in the college as a part of AIESEC. This is a much recommended programme which all the entity must initiate in their realities. It can do wonders withraising and UR.

The main purpose of CAs is to generate databases from the college/ university at regular interval and promote AIESEC through various means.

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Virtual Promotions

• Social Media

• Television

• Radio

• Story Telling through videos and Case Studies.

Physical Promotions

• Posters

• Global Village

• Classroom to classroom

• Café partnerships

• Campus ambassadors

• College festivals

• Print media

• Career Fairs

• Partnership with Youth Events/Colleges Fests

The promotions should ideally start 6 months prior to a cycle and continue till the raising happens. The main purpose of promotions is to generate database for converting them into raise.

The promotions should ideally start 6 months prior to a cycle and continue till the raising happens. The main purpose of promotions is to generate database for converting them into raise.

PromotionsSample poster- By AIESEC DU

Sample pamphlet- By AIESEC DI

https://docs.google.com/file/d/0Bz0zPbYD5WHfQ0hQdmxmRC1MOGM/edit?usp=sharing

10ARTS•English Honors – Teaching English

•Economics – GEP + Countries

•Language – Countries

•Psychology – Cultural Education

•History/ Geography – Countries

• Journalism / Communications – Countries + Cultures

•Photography – Countries + Tourism

•Social Science – GCDP + Culture

SCIENCE•Medicine – Health Awareness

• IT/ CS/ Electrical – GEP + IT based projects

•Mechanical/ Civil/ – GEP + Industrial Research(additional issue)

•Biomedical/ Biotech/ Environmental/ - Environment based projects + GEP

HOTEL MANAGEMENT• Value

Proposition of AIESEC Internships – Depending on what they want from the 25+ value propositions of a GCDP Internship provides

Commerce

--BBA/BCOM/BMS – GEP

-- Finance – GEP+ Finance Based Project

Entrepreneurship /Marketing/Finance Projects will definitely suit them but GEP as such is a good product for a commerce student.

Commerce

GEP

Finance/Marketing Projects

International Network

Entrepreneurship

Arts Hotel Management Architecture

GEP – As Architects want to open their own

firms.

Countries - as they can go to different countries and learn about their architecture

styles while doing the project.

Science Law

GCDP

 

Before delivering the information seminar know your target audience and pitch the internship accordingly.

 

HOW TO DELIVER AN IS VIDEO!!

https://docs.google.com/file/d/0B75p8n_-mQnRLU1HVWZKdWRHWDA/edit?usp=sharing

IS Prezi:

http://prezi.com/x8oh-3i5i0p2/edit/?auth_key=9oprdgi&follow=cc9vw5wlcvyy

IS Prezi Notes –

http://www.myaiesec.net/content/viewfile.do?contentid=10242877

Information Seminar and Customization

11CUSTOMIZATION BY GIVNIG THEM ENHANCED/ADDITIONAL JOB ROLES

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13ConversionRegistration to Raise Timeline!! -------- BIGGEST PROBLEM TODAY!!!

VIDEO - https://docs.google.com/file/d/0BzDQ2BXUVdbXUFpTaXUzNFRNSjA/edit

Day 0: ORS or registrations/ database for raises 2-7 Days: WEEKEND 1 (after receiving the ORS data in the week and calling them for the same) - GES or Individual Meeting. Feedback form to be collected here, so as to see the

interest and gain feedback of the sessions. Next 2 days: Send the (application package+ Impact reports+ GEP Brochure)- the same will be put up into a newsletter soon and provided. Next 2 Days: Call + Send the selection form and fix the interview time and date. This step is more of taking confirmations of the same. WEEKEND 2: The weekend next to GES should have the interviews for them which can be taken by the TLs, VPs and the LCPs. Next 3 days : Receive the Documents - Contract, NOC, and money. EPIC after having 20-50 raises (depending on the reality) [have an EPIC+ Parent's night.]

Day 0: ORS or registrations/ database for raises 2-7 Days: WEEKEND 1 (after receiving the ORS data in the week and calling them for the same) - GES or Individual Meeting. Feedback form to be collected here, so as to see the

interest and gain feedback of the sessions. Next 2 days: Send the (application package+ Impact reports+ GEP Brochure)- the same will be put up into a newsletter soon and provided. Next 2 Days: Call + Send the selection form and fix the interview time and date. This step is more of taking confirmations of the same. WEEKEND 2: The weekend next to GES should have the interviews for them which can be taken by the TLs, VPs and the LCPs. Next 3 days : Receive the Documents - Contract, NOC, and money. EPIC after having 20-50 raises (depending on the reality) [have an EPIC+ Parent's night.]

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Agenda for GES

(ASK YOUR VP F to give you money to do a Global Entrepreneurs Seminar or International Internship seminar every Saturday/Sunday if you have a good number of registrations)

https://docs.google.com/spreadsheet/ccc?key=0Aj0zPbYD5WHfdHpNSmxkdlVEZUZDOTFJOWloNWtETkE&usp=sharing

USE ISB VIDEO AT THE END - http://www.youtube.com/watch?v=OxO_XpKbEyU

GIVE THEM FEEDBACK FORM AND THEN SEND NEWSLETTER TO INTERESTED ONES

http://www.myaiesec.net/content/viewfile.do?contentid=10222738

•Contact the people who have registered for the internship in the least possible time after s/he registers.•One of the main obstacles which prohibits them on taking a decision is PARENTS. Arrange a seminar for parents and feel free to contact them and pitch internship for their children.•A physical communication is always better than a virtual communication. If one desires quick conversions, the person should arrange a GES where the interested applicants are shown the details rather than being told about it.•Present the applicants with case studies and impact reports of the people who have been for similar kind of internship in the past from their college/ universities.

•Contact the people who have registered for the internship in the least possible time after s/he registers.•One of the main obstacles which prohibits them on taking a decision is PARENTS. Arrange a seminar for parents and feel free to contact them and pitch internship for their children.•A physical communication is always better than a virtual communication. If one desires quick conversions, the person should arrange a GES where the interested applicants are shown the details rather than being told about it.•Present the applicants with case studies and impact reports of the people who have been for similar kind of internship in the past from their college/ universities.

Standard tricks for better conversion rate

15Selection and raising

Cold calling pitch

https://docs.google.com/file/d/0Bz0zPbYD5WHfb0xDUmdQXzE3bE0/edit?usp=sharing

Selection package•Once an EP agrees to go for an internship, there should be a selection process conducted for them.•The person should be sent the EP contract, parent’s NOC (no objection certificate), an application form to be filled. •The person should be asked to send his CV and should be given a time for his interview (There should be an interview process conducted necessarily to filter the EPs and moreover do an expectation setting with them).

- EP contract: Here is the link of the EP contract. You can customize it to suit your LC’s exchange policies. Feel free to make necessary changes to it if you are using it. https://docs.google.com/file/d/0Bz0zPbYD5WHfaE8yOGhPTjJpS1U/edit?usp=sharing

-Parent’s NOC: https://docs.google.com/file/d/0B9VTvKaKCbktS1h2YWVkV2JlcGs/edit

-Application form: This is a podio form. It’s recommended to make a form like this before the interview. Ask your coaches to help you out with this if you don’t know how to create such type of a form for your LC.

https://podio.com/webforms/3486933/266936-Interview and expectation setting: The EPs should be judged on the basis of GCM (Global competency model) issued by AIESEC international to make sure all the interns have somewhat the same kind of aptitude.

If that’s not the case then either the EP should be rejected or taken through a round of expectation setting. Following the link can actually give you the entire structure of the interview format.https://docs.google.com/file/d/1JZlS-w-D1tEohdmKGwq6CAW5TtlcBw445h-PS81WoZWCIVpzRv_6xE2IjfDV/edit

-Raising money: Once an EP is selected, s/he should be asked to deposit the money in your LC account directly, while you emailing the bank receipt. In case you are taking the cash directly, make sure you cut this receipt and give a copy to the EP and a copy to your VP F.

https://docs.google.com/file/d/0B9VTvKaKCbktbFZBVFRSS1FtTGs/edit?usp=sharing

•Once an EP agrees to go for an internship, there should be a selection process conducted for them.•The person should be sent the EP contract, parent’s NOC (no objection certificate), an application form to be filled. •The person should be asked to send his CV and should be given a time for his interview (There should be an interview process conducted necessarily to filter the EPs and moreover do an expectation setting with them).

- EP contract: Here is the link of the EP contract. You can customize it to suit your LC’s exchange policies. Feel free to make necessary changes to it if you are using it. https://docs.google.com/file/d/0Bz0zPbYD5WHfaE8yOGhPTjJpS1U/edit?usp=sharing

-Parent’s NOC: https://docs.google.com/file/d/0B9VTvKaKCbktS1h2YWVkV2JlcGs/edit

-Application form: This is a podio form. It’s recommended to make a form like this before the interview. Ask your coaches to help you out with this if you don’t know how to create such type of a form for your LC.

https://podio.com/webforms/3486933/266936-Interview and expectation setting: The EPs should be judged on the basis of GCM (Global competency model) issued by AIESEC international to make sure all the interns have somewhat the same kind of aptitude.

If that’s not the case then either the EP should be rejected or taken through a round of expectation setting. Following the link can actually give you the entire structure of the interview format.https://docs.google.com/file/d/1JZlS-w-D1tEohdmKGwq6CAW5TtlcBw445h-PS81WoZWCIVpzRv_6xE2IjfDV/edit

-Raising money: Once an EP is selected, s/he should be asked to deposit the money in your LC account directly, while you emailing the bank receipt. In case you are taking the cash directly, make sure you cut this receipt and give a copy to the EP and a copy to your VP F.

https://docs.google.com/file/d/0B9VTvKaKCbktbFZBVFRSS1FtTGs/edit?usp=sharing

(The selection package should contain the following things)