1. PLEASE SIT IN YOUR CONFERENCE BUDDY GROUPS

2. oGCDP OPERATION: ENABLE LEADERSHIP 3. TO ENABLE LEADERSHIP EXPERIENCES THROUGH OGCDP OUR MISSION 4. Presented by Karthik Jayaraman Codename: Agent Coconut UNSW LCP 2014 VPOGX 2013 GCDP in Poland in 2012-2013 5. Presented by Monica Luo Codename: Agent Monibrow USYD LCP 2014 VPOGX 2013 GCDP in Malaysia 2012-2013 6. WE NEED YOUR HELP 7. TASK 1 8. YOU HAVE 1 MINUTE 9. Back Office MAC ER TM FN 10. CEM Performance tracking Allocation of resources Time Money People (w/ TM) Process efficiency & Strategic analysis 11. Education and training Engagement EP Experience LEAD Recruitment Organisational culture For EPs & Members! 12. External support and operations Targeted promotions through channels External relevance 13. Promotions & Campaigns Product development Product communication 14. Back Office MAC ER TM FN 15. What is Business Intelligence? The tools and systems that play a key role in the strategic planning process of the organisation. Allows an organisation to gather, store, access and analyse business data to aid in decision making. 16. What is Business Intelligence? Customer profiling Customer support Market research Market segmentation 17. Stranger Visitor Lead Customer OUR TASK 18. Visitor Sign-ups Applications Raises 2,102 121 22 5.75% 18.18% THE SITUATION 19. 82% of applications are not raised WHAT CAN WE DO? 1,981 sign-ups 20. Visitor Sign-ups Applications Raises 2,102 121 22 5.75% 18.18% 21. 1. ATTRACT Visitors to Sign-Ups 22. 1. ATTRACT Visitors to Sign-Ups Tailored value propositions Arts: Our product helps you develop the potential to make an impact on society. Business: Our product helps you to develop graduate attributes. More targeted approach (Business & Arts) 23. 1. ATTRACT Visitors to Sign-Ups Research their direction Understand their strategies for 2014 University alignment 24. 1. ATTRACT Visitors to Sign-Ups Clear and strategic material & content design Use of National Templates Clear marketing message Clear follow-ups and Call to Action 25. 1. ATTRACT Visitors to Sign-Ups Specific programs and countries available Country partners 26. 1. ATTRACT Visitors to Sign-Ups To enable effective oGCDP product sales LC oGCDP Education 27. 2. CONVERT Sign-Ups to Applications TRACKING TRACKING TRACKING TRACKING TRACKING TRACKING TRACKING TRACKING TRACKING TRACKING 28. 2. CONVERT Sign-Ups to Applications Clear follow-ups and Call to Action Place non-applicants in a database Email on a regular basis with engaging content and envets Send final text after x days Second email after x days Initial email x days after sign-up received 29. 2. CONVERT Sign-Ups to Applications We must know what stage each sign-up is at There must be a process to follow-up each sign-up at each stage Each stage must have a clear call to action tailored to that stage Clear follow-ups and Call to Action 30. 3. CLOSE Applications to Raise Clear follow-ups and Call to Action Short, uncomplicated process from App-to-Raise Remove or combine any steps that are unnecessary The more steps there are, the more chances for applicants to drop out! A B C D E F G X X X 31. 4. DELIGHT Underpromise & Overdeliver! Safety Standards Satisfaction 32. 4. DELIGHT Underpromise & Overdeliver! Travel insurance Visa Other legal documents Safety 33. 4. DELIGHT Underpromise & Overdeliver! EP Education Cycle EP Lead OPS Evolution + High attendance CEM Standards 34. 4. DELIGHT Underpromise & Overdeliver! Expectation settings NPS + CEM Satisfaction 35. 5. SHOWCASE Demonstrating our impact Attract Convert CloseDelight Showcase 36. 5. SHOWCASE Demonstrating our impact If we want to grow 100% we must need to attract more so lets invest double into normal promotions Promoter strategies Easier to attract through promoters than to spend money on marketing 37. SHOWCASE Demonstrating our impact Reintegration Close off experiences to increase promoters, manage detractors Detractor Promoters Passives Non client 38. SHOWCASE Demonstrating our impact Reintegration Close off experiences to increase promoters, manage detractors DetractorPromoter Passives Non client 39. SHOWCASE Demonstrating our impact Reintegration Encourage EPs to become members to continue their journey and further their impact EP Member Life-long connection Impact generation 40. WEVE DONE IT!!!! 41. MISSION REPORT Improve our current situation to better enable leadership experiences through oGCDP Visitor Sign-ups Applications Raises 2,102 121 22 5.75% 18.18% 42. MISSION REPORT Utilise business intelligence through aligning back-office and front-office support RECOMMENDATION: MUST BE TAKEN BACK TO LC TO PREVENT FUTURE BOMB THREATS