pr 2.0
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Twitter: ana_adi
(Social) Public Relations
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Twitter: ana_adi
About the lecturer • Academic background
– BA in Communication and Public Relations (Bucharest, Romania)– MA in Management and Business Communication (Bucharest, Romania)– MA in Strategic Communication (University of Missouri, USA, Fulbright scholar) – Currently PhD candidate at the University of the West of Scotland (UK)
• Current position– Independent Public Relations Consultant
• Former clients – Romania: Coca-Cola, LaborMed Pharma, Kandia – USA: Hallmark Cards, Albert Honda, Television Bureau of Advertising– Brazil: hOw (help Our world)– Belgium: Netlog
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Twitter: ana_adi
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Twitter: ana_adi
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Twitter: ana_adi
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Twitter: ana_adi
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Twitter: ana_adi
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Twitter: ana_adi
Internet users in the world
• Asia - 704 mil• Europe - 402 mil• North America - 251 mil• Latin America/ Caribbean - 175 mil• Africa - 65 mil• Middle East - 47 mil• Oceania/ Australia - 20 mil
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Twitter: ana_adi
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Twitter: ana_adi
• Public Relations is about dialogue• Public Relations is about relationships• Social Media is about conversation
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Twitter: ana_adi
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Twitter: ana_adi
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Twitter: ana_adi
Listen
Network
Buzz
Create Engag
e
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Twitter: ana_adi
Listen
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Twitter: ana_adi
Engage
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Twitter: ana_adi
Engage
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Twitter: ana_adi
• MSNBC video
Engage
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Twitter: ana_adi
• Define your objective• Find your audience• Find out what they find important• Rework your message/Provide responses
• Follow up
How to Engage
?
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Twitter: ana_adi
Create
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Twitter: ana_adi
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Twitter: ana_adi
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Twitter: ana_adi
• Eepy Bird
• Mentos Intern video
Create Buzz
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Twitter: ana_adi
Network
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Twitter: ana_adi
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Twitter: ana_adi
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Twitter: ana_adi
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Twitter: ana_adi
Listen
Network
Buzz
Create Engag
e
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Twitter: ana_adi
Thank you!