To identify what have been theimpacts that have been generatedsocial networks in the development ofthe Colombian industry.

The use of social networks has created morecompetitive enterprises, which have learnedto enhance these tools, to increase thevisibility of their brands, open new marketsand facilitate communication with customers

Research Problem

The influence of the social networks in the Colombiancompanies taking account the basic indicatorsOwnership and Use of Information Technology andCommunication Companies in 2014 showed that67.3% of industrial enterprises were page or website.

Research QuestionWhat has been the impact of thesocial networks in the Colombiancompanies between 2010 and2015?

Objective General

To analyze behavior and development thathas had the social networks in theColombian companies between 2010 and2015 in addition to determine the positivesand negative advantages.

Objectives Specific

1

2

3

To determine the impact of social networks inColombia

To compare the successful companies byusing social networks

To record the evolution of social networks inColombia

Justification

Today with a globalized world that is constantlyconnected to the Internet, the use of socialnetworks is required to interact with clients use.Users of social networks are under constantinfluence and this is a key factor in consumerbuying decisions.

Impact of social networks in Colombia

The central and significant element cover companies tosuccess is the sector of Communication and marketingstrategies.

Utilizing social media effectively, companies can reachout to dissatisfied customers directly, within their ownsocial media environment, to find innovative ways ofimproving the product or service they have on offer.

Elements that caused impact

Impact of social networks in Colombia

Characteristics should have a professional to be a goodcommunity manager:

Journalism Advertising RRPP Fond of innovations

Social skills of community manager: Creativity, Humility,Assertiveness, Empathy and Patience.

Community manager professional profile

Impact of social networks in Colombia

Gamification: is the use of gamemechanics in a context of non-game to drive the behavior ofparticipants (through participation,interaction, addiction or even thecompetition) to achieve a particularbusiness objective.

Participation strategies : crowdsourcing and gamification.

Crowdsourcing: Is to externalize a project for futurerecipients become (and feel) share in it.

Successful companies by using social networks

Movistar

75%

54%

94%

65%

55%

0%

68%Blog y otras

redes sociales

Servicio al clientey ventas en redes

sociales

Variedad decontenidos

Estrategiasparticipación

Successful companies by using social networks

Bancolombia

Blog y otrasredes sociales

Servicio al clientey ventas en redes

sociales

Variedad decontenidos

Estrategiasparticipación

61%

70%

62%

63%

60%

75%

20%

Successful companies by using social networks

Avianca

Blog y otrasredes sociales

Servicio al clientey ventas en redes

sociales

Variedad decontenidos

Estrategiasparticipación

70%

62%

63%

60%

75%

20%

59%

Evolution of social networks in Colombia

Development of social networks in Colombia

Social networking ranked third in most usedonline media with 8.09%, behind display with70.63% and 16.57% with Search.

Colombia’s Internet audience grew by 15% in2011, with the third; largest number of webusers in South America, according to new data.

Evolution of social networks in Colombia

Most use social networks in Latin America

Evolution of social networks in Colombia

Latin America Digital Future

The Social Feedback will be strengthened. Users will befurther strengthened thanks to increased its potential togenerate a positive or negative opinion about a largecorporation. Large multinationals should be attentive toideas and suggestions from consumers, increasinglycloser thanks to the internet.

ConclusionColombia is one of the countries with more users onsocial networks, being the first Facebook, which candemonstrate that there is a large market that theColombian companies can take advantage of by thesemeans, the majority of Colombian companies havedefined strategies for participation in social networks oreven make use of the same so it still makes much,wanting to see the real impact of social networks on oureconomy.