CUSTOMER JOURNEYVOOR RISCURE

www.agnesk l oos t e rman.n l

www.agnesk l oos t e rman.n l

Where can we improve our salesprocess and how can we better understand the purchase process of (our) customers.

Project scope: the focus lays only on the hardware of Riscure. The role of the Riscure resellers is left out of account for this project.

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Sales procesRiscure

Purchase process customers

Analyse marketing and sales activities

LEAD VER-KOOP

AFTER SALES

www.agnesk l oos t e rman.n l

Looking at the internal process…

AAN-KOOP

…and from the customers perspective

www.agnesk l oos t e rman.n l

And put this in a diagram

Ordering the information around the main targets and shaping it into a story.

With as a starting point the typical caracteristicsof the company; making the final result appealing for its

employees.www.agnesk l oos t e rman.n l

www.agnesk l oos t e rman.n l

Lot Bakker put created a illustraion based on the info.

Version 1

The outcome gives a lot of insights: Discussing the drawing,

Riscure realizes there is more to it.

The project scope of the project is expanded a bit

And the final result: