pursuit comms brochure
TRANSCRIPT
PURSUIT works with organisations when they need to talk to their customers or employees.
We’re guardians of your message. We’ll help you craft the right message for your audience and advise on the right channels to reach them with the greatest impact.
We can deliver comfortably across all channels or we’ll happily work with your existing agencies. Why? Because we only care about the message and your audience.
Social media
PR
Film
Intranet
Business TV
EXTERNAL AUDIENCES:Customers
INTERNAL AUDIENCES:Employees
Partners
Virtual communications
PhysicalCommunications
Training
Conferences
Newsletters
Exhibitions
Showcase Events
Webcasts
PURSUIT sits right
slap bang in the
middle. We’re all
about the message.
RIGHT MESSAGE. RIGHT CHANNEL. RIGHT AUDIENCE
You achieved the difficult balancing act of helping our CEO present our Business Plan in a simple and clear way that could
be understood by all customers.BRIAN BENNETT | Head of Corporate Affairs, UK Power Networks
GoalSecure government funding.
StrategyDemonstrate to customers how the business plans to deliver the
government’s vision for a low-carbon economy and what it means to them.
TacticProduce an engaging video of the CEO outlining the main actions and
benefits supported by a simple booklet targeted at customers, the press and stakeholders with an interest in electricity distribution.
Pursuit re-positioned our Process Diagnostics business and built a year long sales campaign to
boost sales in the USA & Middle East.VINCE CROUD | Business Director, Tracerco
GoalTo achieve double digit sales growth in the USA & Middle East.
StrategyDevelop a targeted, integrated campaign focusing on
the value of Process Diagnostics to the customer.
TacticDesign creative and compelling content (including a new website)
that differentiates Process Diagnostics in the market. And resonates with customers & stakeholders.
When we need someone to think out of the box, Pursuit is the agency we turn to. Their creative ideas are a stunning example
of how great B2B advertising can be.DR. KARL-HEINRICH SCHLEEF | John Deere Advertising Agency
GoalTo launch a new Self Propelled Forage Harvester across
Europe, Russia and the CIS.
StrategyReposition the new machine as if it was a premium car brand,
supported by a powerful engineering and design story.
TacticCreate a series of ‘Making of…’ videos complemented by a high quality
book in which the engineers told the development story in their own words. Write and art direct a brochure with stunning photography.
You made National Customer Service week a real success, helping inspire over
14,500 retailers across the network.MARK CRANDON | Customer Program Manager, BMW Group UK
GoalTo re-energise 14,500 BMW & MINI retailer staff
across the UK on the importance of customer service.
StrategyDevelop a series of engaging communications that would build
on the momentum of National Customer Service Week.
TacticDesign fun activities to involve everyone from the car cleaner to the Sales Manager. Produce daily webcasts from BMW’s Head Office that promote each day’s activity and build a campaign
microsite for people to upload their stories, photos and videos.
We couldn’t have done it without you. Thanks for all your support
GEORGE ROBERTS | Sales Principal, Kcom Group
GoalTo help win multi million pound Bupa outsource contract.
StrategyPersuade Bupa that Kcom was the only logical partner to help deliver
their vision for transforming their contact centres.
TacticWe coached the bid team for their presentation without the need for any PowerPoint. Which we replaced with a set of A0 sized boards
starting with a Rich Picture of the Kcom vision and delivery model that simply and clearly explained the key benefits for Bupa.
Fabulous filmWe understand film and know how to make it work - not just as entertainment -but as a practical tool for engaging with people on a visceral level.
Memorable eventsWe’ve organised events for some of the biggest brands in the world, and believe every event should be a catalyst for change.
Beautiful designWe believe designs should say ‘Look at this’, rather than ‘Look at me’. Our work is practical and hard working, avoiding the irrelevant and the superfluous.
Engaging presentations We combine powerful imagery, simple infographics and stunning animations with a well rehearsed presenter to make your messages stick
Brilliant brandingLooking for a distinct visual theme? Our team excel at producing designs that consistently surprise and inspire
Winning bidsWe’ve helped win over £1bn in successful bid campaigns, and will support you in developing a winning strategy that grabs and holds your potential customer’s attention.
Executive coachingTransformational coaching that helps your people tap into their inner strengths, stretch their minds and reach their goals.
Sexy data Our mobile dashboards provide all the insightful data you need in a sleek, easy-to-use package, perfect for the Exec on the go.
© Copyright Pursuit Communications 2015
Pursuit Communications Ltd, 3rd Floor, 11 Haymarket, London, SW1Y 4BPTel: +44 (0) 20 7935 2440 | www.pursuitcomms.com
Right message, right channel, right audience.
Based in the heart of London.
Experienced in working across languages and cultures.
Accredited to ISO140001.