Social Media andSocial Marketing

Georgiana CohenManager, Web Content and StrategyTufts UniversityEXP-0058-CS Social MarketingMarch 29, 2011

Who Am I?

Georgy CohenManager, Web Contentand Strategy

Office of WebCommunications

What is social media?

What is Social Media?

Using the web to have conversations

with people

What is Social Media?

http://www.flickr.com/photos/cybershotking/329184504/

Listenand

share

http://www.flickr.com/photos/cybershotking/329184504/

What is Social Media?

http://www.flickr.com/photos/cybershotking/329184504/

Listen and Share

Spreadyour

message

http://www.flickr.com/photos/myklroventine/3545127104/

What is Social Media?

http://www.flickr.com/photos/myklroventine/3545127104/

Spread Your Message

Show your personality

http://www.flickr.com/photos/myklroventine/3545127104/

What is Social Media?

http://www.flickr.com/photos/myklroventine/3545127104/

Personality

What is Social Media?

Why social media?

Why Social Media?

• Raise awareness• Build your community• Reach out to your community• Fundraising

Credit: Manny Hernandez - http://www.slideshare.net/askmanny/social-media-for-nonprofits-2978734

Community

Community

• Find people passionate about your cause

• Build relationships

• Connect directly

http://www.flickr.com/photos/36821100@N04/3896331106/in/photostream/

Community

http://www.flickr.com/photos/36821100@N04/3896331106/in/photostream/

“Make a short video

that shows us what

Jewish Boston means

to you or advertises

JewishBoston.com and

you could win a iPad,

an iPod touch or

Nano!”

Awareness

Awareness

# • Highly shareable• Hashtags• Retweets and Likes

“People spread awesome.”

– Scott Stratten, author, UnMarketing

Awareness

#japan

#haiti

#WorldAidsDay

#CharityTuesday

How do you usesocial media?

Using Social Media

Mission ↓

Message ↓ ↓ ↓

Channels

Using Social Media

Have a plan

http://www.flickr.com/photos/wscullin/3770015991/

Using Social Media

Listen and thinkbefore

you speak

http://www.flickr.com/photos/alexisnyalphotography/4687625012/

http://www.flickr.com/photos/blmurch/335988192/

http://www.flickr.com/photos/rvoegtli/4927466850/

Using Social Media

Be human

http://www.flickr.com/photos/alexisnyalphotography/4687625012/

http://www.flickr.com/photos/blmurch/335988192/

Using Social Media

Act in themoment

http://www.flickr.com/photos/alexisnyalphotography/4687625012/

http://www.flickr.com/photos/blmurch/335988192/

Using Social Media

Publishgreat

contenthttp://www.flickr.com/photos/alexisnyalphotography/4687625012/

http://www.flickr.com/photos/blmurch/335988192/

http://www.flickr.com/photos/seattlemunicipalarchives/4112145071/

Using Social Media

Let go

http://www.flickr.com/photos/alexisnyalphotography/4687625012/

Using Social Media

Measure

http://www.flickr.com/photos/alexisnyalphotography/4687625012/

http://www.flickr.com/photos/blmurch/335988192/

Using Social Media

Alwaysbe a

studenthttp://www.flickr.com/photos/alexisnyalphotography/4687625012/

http://www.flickr.com/photos/blmurch/335988192/

Resources

• bethkanter.org• facebook.com/nonprofits• frogloop.com• fundraisingcoach.com • geofflivingston.com• googlefornonprofits.blogspot.com• impact.webershandwick.com• nten.org/blog• socialbrite.org

Thank you!georgycohen.com@radiofreegeorgy