social media marketing 2011
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Social Media Marketing 2011 , การตลาดผ่านสื่อเชิงสังคมออนไลน์TRANSCRIPT
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ทรงชย ณะอ าภย
SongchaiBlog.com
การตลาดผานสอเชงสงคอมออนไลน
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What is social media? Why social media? How to implement? Who is doing it right? Tools Monitor & Measure Key Success on Social Media
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44%
23%
23%
6%
3% 1%
สถตการใช Internet ทวโลก
Asia
Europe
America
Africa
Middle East
Ocaeania/Australia
http://www.internetworldstats.com Basis of 2,096,006,005 m users/ March 2011
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http://www.internetworldstats.com
population
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“ สอเชงสงคม ทมการใชเทคโนโลยตางๆผานเครอขายอนเตอรเนตและมปฏสมพนธสอสารและสนทนาโตตอบ
กนในกลมสงคม ”
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“เครอขายทางสงคม ผใชงานสรางเนอหา
รวมกนมสวนรวมและแบงปนและท างานรวมกน ผานเครอขายอนเตอรเนต”
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การตดตอสอสารการท างานรวมกนความบนเทง
มลตมเดย รวว และการแนะน า
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Why You Must do
ท าไมตองหนมาใชสอเชงสงคม?
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blog.crowdspring.com
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“ ความไววางใจ ” คอเหตผลหลกในการตดสนใจซอ
0
10
20
30
40
50
60
70
80
90
100
Trust
People u Know
Consumer opinion
Brand website
TV
Newspaper
Magazine
Billboard/Radio
Online Ads
Text ads on mobile
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World Internet Users use
http://www.Forester.com
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United State Internet Users use
http://www.Nielsen.com
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http://www.SocialMediatoday.com
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ขอมลลาสด September 20/11 http://www.Facebook.com
12,426,820
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ขอมลลาสด September 2011 http://www.Facebook.com
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No.1 Fanpage ของไทย 609,577 Like
http://www.facebook.com/gthchannel
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Sources by Mashable
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http://twittercounter.com
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วงเทอรโบ TURBO MUSIC - คนห.MPG
http://www.youtube.com/user/PhaiTurbo1971
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blog.crowdspring.com
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เราจะด าเนนการใหเกดผลอยางไร?
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ฟง มสวนรวม โตตอบ
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Do not “HARD SELL” Transparency
Updates & Engage
Application & Events
And More……..
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http://www.facebook.com/CIMBThai
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https://www.facebook.com/pages/create.php
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of Facebook Users become
at least one Brand!!
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https://www.facebook.com/HondaBRIOlover
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https://www.facebook.com
www.facebook.com/Ads
www.facebook.com/deals
www.facebook.com/facebookplaces
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http://twitter.com/suthichai
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http://twitter.com/scb_thailand
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ปากตอปาก สงตอๆกนไป
ขยายเปนวงกวาง, ไวรส
http://business.twitter.com
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http://www.jeban.com/
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http://www.youtube.com/user/thailifechannel
Approach ways Video Length Creative idea Trends Influencer
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ครปา บบ
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http://www.coupons.com
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http://www.ensogo.com
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http://th.tablegourmet.com
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นไดอะไร
https://th.foursquare.com/business/
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https://th.foursquare.com/business/
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Info:www.b2bento.com
1. Establish Goals
2. Where ’r Your Buyers
3. Map Influences
4. Map Responsibilities
5. Setup Channels
6. Establish Strategy
7. Setup Metrics
8. Customize Channels
9. Setup Engagement
10. Develop SM Policy
11. Publish Content
12. Monitor & Measure
13. Harness Network 14.You’re OFF
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เราจะด าเนนการใหเกดผลอยางไร?
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http://www.rabbitcafe.net/ facebook.com/rabbitcafe.net
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690,807 Like
https://www.facebook.com/samakhom
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followers
http://twitter.com/samakhom
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สมาคมมขเสยวๆ
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http://blogpulse.com
www.google.com/alerts
www.google.com/trends http://tweetstats.com/
www.boardtracker.com
socialmention.com
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www.google.com/analytics
Traffics Sources
Keywords Trends
Referring sites
And more…….
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รจก
เขาใจ ลกคา ของคณ
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ผทรงอทธพล