social media marketing

21
BDMM 4336 Social Media Class 16 Fall 2011 @AndreaGenevieve [email protected] Online Engagement What does Social Media mean? • How is this changing marketing? What are social media rules of engagement? How can we use social media to reach audiences?

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Page 1: Social Media Marketing

BDMM 4336

Social

MediaClass 16

Fall 2011

@AndreaGenevieve

[email protected]

Online Engagement

• What does Social Media mean?

• How is this changing marketing?

• What are social media rules of

engagement?

• How can we use social media to

reach audiences?

Page 2: Social Media Marketing

BDMM 4336

Social

MediaClass 16

Fall 2011

@AndreaGenevieve

[email protected]

Listening

• Do you listen to what people say

about you?

Do you think you favorite brands

listen?

What do you think of bands that don’t?

Page 3: Social Media Marketing

BDMM 4336

Social

MediaClass 16

Fall 2011

@AndreaGenevieve

[email protected]

Examples of Social Media

Marketing

• Blogs

• Wikis

• Social

bookmarking

• Online discussions

• Peer review sites

• Social networking

Page 4: Social Media Marketing

BDMM 4336

Social

MediaClass 16

Fall 2011

@AndreaGenevieve

[email protected]

Social Media in Plain

English

Page 5: Social Media Marketing

BDMM 4336

Social

MediaClass 16

Fall 2011

@AndreaGenevieve

[email protected]

Social Media is?

• Web based software and services

used to bring people together online

and enhance, discuss, communicate

and participate as a social

interaction.

• Includes text, video, audio, images

• Used to leverage audience audience

interests

Page 6: Social Media Marketing

BDMM 4336

Social

MediaClass 16

Fall 2011

@AndreaGenevieve

[email protected]

How Social Media Helps

• Stay informed

• Raise your profile

• Level the playing field

• Influence the influencers

• Nurture beyond advocacy

• Pass it on

• Learn the wisdom of the crowd

Page 7: Social Media Marketing

BDMM 4336

Social

MediaClass 16

Fall 2011

@AndreaGenevieve

[email protected]

Types of Social Media

• Social

bookmarking

• Social media

submission

• Forums

discussion sites

• Media sharing

•Reviews and

ratings

•Social networks

•Blogs

•Podcasts

•Microblogging

•wikis

Page 8: Social Media Marketing

BDMM 4336

Social

MediaClass 16

Fall 2011

@AndreaGenevieve

[email protected]

Your Own Cocktail Party

Page 9: Social Media Marketing

BDMM 4336

Social

MediaClass 16

Fall 2011

@AndreaGenevieve

[email protected]

Types of Interactions

• Listeners

• Aggregators

• Resources

• Promoters

• Critic

6 Types of Social Media Users

Page 10: Social Media Marketing

BDMM 4336

Social

MediaClass 16

Fall 2011

@AndreaGenevieve

[email protected]

www.theconversationprism.com

Page 11: Social Media Marketing

BDMM 4336

Social

MediaClass 16

Fall 2011

@AndreaGenevieve

[email protected]

Social Media is

NOT a fad

65 Social Media

Infographics

Page 12: Social Media Marketing

BDMM 4336

Social

MediaClass 16

Fall 2011

@AndreaGenevieve

[email protected]

How to Make Money

• Facebook stories

• Twitter ads

• Google/Facebook placed

• Deals

• Paid access/ subscriptions

Page 13: Social Media Marketing

BDMM 4336

Social

MediaClass 16

Fall 2011

@AndreaGenevieve

[email protected]

The Big 4

• Facebook

• Twitter

• LinkedIn

• Google Plus

Page 14: Social Media Marketing

BDMM 4336

Social

MediaClass 16

Fall 2011

@AndreaGenevieve

[email protected]

Facebook• Used daily

• The most popular

• Contest and

promos

• Lots of audiences

Page 15: Social Media Marketing

BDMM 4336

Social

MediaClass 16

Fall 2011

@AndreaGenevieve

[email protected]

Twitter• Used for resources

• Promotion

• Fast, quick

dissemination of

information

• Audience

Page 16: Social Media Marketing

BDMM 4336

Social

MediaClass 16

Fall 2011

@AndreaGenevieve

[email protected]

LinkedIn• Not used daily

• Spikes of usages

• More professional

• Popular among job

seekers

• Simple and basic

• Living resume

Page 17: Social Media Marketing

BDMM 4336

Social

MediaClass 16

Fall 2011

@AndreaGenevieve

[email protected]

Google +

•Steadily gaining users

• 70% of users are men

•Most are involved in

technology

•Teach, teacher, educator;

System administrator, systems

administrator; Grad student,

graduate student

• Google, IMB, Accenture and

Infosystems are top employers

Page 18: Social Media Marketing

BDMM 4336

Social

MediaClass 16

Fall 2011

@AndreaGenevieve

[email protected]

Rules of Engagement

1. Use what you already know

2. Don’t jump in unprepared

3. Look, listen and learn

4. Be open, honest and authentic

5. Be relevant, interesting and

entertaining

6. Dot push spammy message

7. Respect people and the rules

8. Respond to feedback

Page 19: Social Media Marketing

BDMM 4336

Social

MediaClass 16

Fall 2011

@AndreaGenevieve

[email protected]

Have a Plan and Strategy

before you start!

Page 20: Social Media Marketing

BDMM 4336

Social

MediaClass 16

Fall 2011

@AndreaGenevieve

[email protected]

Activity: Go Pro

For Homework: Find one thing off the

Conversation Prism you aren’t

familiar with and bring it to class

for 1-2 min synopsis. You will bring

up the website and explain it to the

class.

Page 21: Social Media Marketing

BDMM 4336

Social

MediaClass 16

Fall 2011

@AndreaGenevieve

[email protected]

For Next Class

- Meet with your group

- Create a review/ recap of your assigned

lecture

- Email marketing

- SEO/ROI/Analytics

- Content marketing

- Social media

- Why websites matter

- Digital Consumers

- Present it to the class for 5-7 minutes (Must

have a visual)

- Bring a review sheet to share