social media marketing
TRANSCRIPT
BDMM 4336
Social
MediaClass 16
Fall 2011
@AndreaGenevieve
Online Engagement
• What does Social Media mean?
• How is this changing marketing?
• What are social media rules of
engagement?
• How can we use social media to
reach audiences?
BDMM 4336
Social
MediaClass 16
Fall 2011
@AndreaGenevieve
Listening
• Do you listen to what people say
about you?
Do you think you favorite brands
listen?
What do you think of bands that don’t?
BDMM 4336
Social
MediaClass 16
Fall 2011
@AndreaGenevieve
Examples of Social Media
Marketing
• Blogs
• Wikis
• Social
bookmarking
• Online discussions
• Peer review sites
• Social networking
BDMM 4336
Social
MediaClass 16
Fall 2011
@AndreaGenevieve
Social Media in Plain
English
BDMM 4336
Social
MediaClass 16
Fall 2011
@AndreaGenevieve
Social Media is?
• Web based software and services
used to bring people together online
and enhance, discuss, communicate
and participate as a social
interaction.
• Includes text, video, audio, images
• Used to leverage audience audience
interests
BDMM 4336
Social
MediaClass 16
Fall 2011
@AndreaGenevieve
How Social Media Helps
• Stay informed
• Raise your profile
• Level the playing field
• Influence the influencers
• Nurture beyond advocacy
• Pass it on
• Learn the wisdom of the crowd
BDMM 4336
Social
MediaClass 16
Fall 2011
@AndreaGenevieve
Types of Social Media
• Social
bookmarking
• Social media
submission
• Forums
discussion sites
• Media sharing
•Reviews and
ratings
•Social networks
•Blogs
•Podcasts
•Microblogging
•wikis
BDMM 4336
Social
MediaClass 16
Fall 2011
@AndreaGenevieve
Types of Interactions
• Listeners
• Aggregators
• Resources
• Promoters
• Critic
6 Types of Social Media Users
BDMM 4336
Social
MediaClass 16
Fall 2011
@AndreaGenevieve
www.theconversationprism.com
BDMM 4336
Social
MediaClass 16
Fall 2011
@AndreaGenevieve
Social Media is
NOT a fad
65 Social Media
Infographics
BDMM 4336
Social
MediaClass 16
Fall 2011
@AndreaGenevieve
How to Make Money
• Facebook stories
• Twitter ads
• Google/Facebook placed
• Deals
• Paid access/ subscriptions
BDMM 4336
Social
MediaClass 16
Fall 2011
@AndreaGenevieve
The Big 4
• Google Plus
BDMM 4336
Social
MediaClass 16
Fall 2011
@AndreaGenevieve
Facebook• Used daily
• The most popular
• Contest and
promos
• Lots of audiences
BDMM 4336
Social
MediaClass 16
Fall 2011
@AndreaGenevieve
Twitter• Used for resources
• Promotion
• Fast, quick
dissemination of
information
• Audience
BDMM 4336
Social
MediaClass 16
Fall 2011
@AndreaGenevieve
LinkedIn• Not used daily
• Spikes of usages
• More professional
• Popular among job
seekers
• Simple and basic
• Living resume
BDMM 4336
Social
MediaClass 16
Fall 2011
@AndreaGenevieve
Google +
•Steadily gaining users
• 70% of users are men
•Most are involved in
technology
•Teach, teacher, educator;
System administrator, systems
administrator; Grad student,
graduate student
• Google, IMB, Accenture and
Infosystems are top employers
BDMM 4336
Social
MediaClass 16
Fall 2011
@AndreaGenevieve
Rules of Engagement
1. Use what you already know
2. Don’t jump in unprepared
3. Look, listen and learn
4. Be open, honest and authentic
5. Be relevant, interesting and
entertaining
6. Dot push spammy message
7. Respect people and the rules
8. Respond to feedback
BDMM 4336
Social
MediaClass 16
Fall 2011
@AndreaGenevieve
Have a Plan and Strategy
before you start!
BDMM 4336
Social
MediaClass 16
Fall 2011
@AndreaGenevieve
Activity: Go Pro
For Homework: Find one thing off the
Conversation Prism you aren’t
familiar with and bring it to class
for 1-2 min synopsis. You will bring
up the website and explain it to the
class.
BDMM 4336
Social
MediaClass 16
Fall 2011
@AndreaGenevieve
For Next Class
- Meet with your group
- Create a review/ recap of your assigned
lecture
- Email marketing
- SEO/ROI/Analytics
- Content marketing
- Social media
- Why websites matter
- Digital Consumers
- Present it to the class for 5-7 minutes (Must
have a visual)
- Bring a review sheet to share