social media marketing
DESCRIPTION
Slides made in the framework of my social media marketing class at the University of California, Riverside.TRANSCRIPT
SOCIAL MEDIA MARKETING
Final presentation
Madjid ASMANI
BLOGFinal posts : 12
Total comments : 28
More comments and views on Tuesdays and Wednesdays afternoon.
The post that got the most views : « My Internship in London ».
BLOG
VLOG
VLOGI had fun making the videoIt is livelier than a regular CV.
!!! BUT !!!
Too hard to keep serious Too hard to remember my speechTook me much more time to make the
montage than to record myself.
FACEBOOKTo match it with other social mediasAwareness of its importance, influence, its future in
business…
My perception about Facebook : >Before : merely for friends, just to keep contact.>Now : build my brand image; my reputation
Personal use in the future> Use 2 differents accounts (professional & private)>Link it to my other social media networks.
FACEBOOKEfficiency : so-so
Number of friends : 49 (I can proove it in the snapshop on the next slide)
AnalyticsBrand & Groups I follow : 2>Warner Bros.>Yves-Saint-Laurent
TWITTERLink it to my Facebook
Didn’t know it was that famousNot going to keep my Twitter account
I follow : Cyprien : it is a young French humoristBFM Business : To keep informed of business
newsVogue Paris : because I am fond of fashion
TWITTERADVANTAGES INCONVENIENT
SLook more instantaneous than Facebook for instance.
Too difficult to use.
We can use a nickname. Less people on Twitter than Facebook.
The access to pictures or videos is not as easy as on Facebook.
LINKEDINNever used it before
Personal brand building : Field I am aiming to ---> International
Marketing>Follow people>Follow brands and organizations
• I will not use this tool in the future
CLOSING THOUGHTSDelicious : is a social bookmarking web service
for storing, sharing, and discovering web bookmarks.
Istock : to make sure picture I am using and publishing are legal.
Main take-aways & why valuable for me in the future ?
How to utilize it in business ?
CLOSING THOUGHTSMy favourite tool : FACEBOOK, definitely !
LivelierMore people on Facebook.Easier to post pictures and videos, than the
other social medias (except YouTube).
More efficient on business purposes.Can be a relevant tool in a marketing
campaign.
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