social media marketing
DESCRIPTION
Shauna recently gave this presentation to a group of Marketing Executives. We know there is a significant amount of data out there to encourage individuals and businesses to jump on board the social media trend. In this presentation, we outline The Covenant Group's Five C's of Social Media Marketing and demonstrate their impact on a platform like LinkedIn.TRANSCRIPT
SHAUNA TRAINORTHE COVENANT GROUP
Social Media
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[email protected] ext. 314
@ShaunaTrainor@TCGIntl
Who’s on Social?
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Why Social?
ConversationContentConnectionCommunity
ALL to CONVERT
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What Platforms are People Using?
1. LinkedIn2. Twitter3. Facebook
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Don’t Discount the Other Guys!
Google+YouTubePinterest, InstagramYelp, Better Business BureauSlidesharePodcastYour Own WebsiteABConnect
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How Can You Engage Your Community?
EX: LinkedInBuild your profileConnectEngageGroupsTargeted AdsPublisher
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How Can You Engage Your Community?
Build your profile
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How Can You Engage Your Community?
Connect
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How Can You Engage Your Community?
EX: LinkedInEngage
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How Can You Engage Your Community?
Groups
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How Can You Engage Your Community?
Targeted Ads
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How Can You Engage Your Community?
Publisher
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All Part of the Marketing Mix
1. Sales to Existing Clients2. Obtaining Introductions,
Recommendations and Referrals3. Pipeline Management4. Networking and Netweaving5. Internet Marketing and Social Media6. Collateral Professionals and Centers
of Influence7. Seminars8. Community Involvement
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Internet Marketing
SEO & SEM increases your Google ranking and makes it easier for people to find you
Social Media channelsPosting videos, images and
articles on social media and your website
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ExternalMarketin
g
Pipeline Management
NewsletterBirthday/Anniversary
Acknowledgement Invitation to EventsMilestone EventsABConnect
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InternalMarketin
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Pipeline Management
ABConnect
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InternalMarketin
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Pipeline Management
ABConnect
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InternalMarketin
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Pipeline Management
ABConnect
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InternalMarketin
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Pipeline Management
ABConnect
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InternalMarketin
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Pipeline Management
ABConnect
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InternalMarketin
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Pipeline Management
ABConnect
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InternalMarketin
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Pipeline Management
ABConnect
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InternalMarketin
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Marketing
There are 3 considerations in building your brand:
1. Relevance - Do clients and prospects see what you do as relevant to them?
2. Differentiation - Do they see what you do as unique?
3. Sustainability - Do they see the relationship with you as ongoing?
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Anything That Would Still Hold You Back?
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Thank You!
QUESTIONS???
Interested in a LinkedIn Review Session?
Interested in ABConnect? Check it out – abconnect.covenantgroup.com Let’s setup a webinar for The Covenant Group
to take you through the application!
Join us at The Pinnacle Conference November 9 - 11 at the Fontainebleau Miami
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