Team 2: EIB Social Media Networking

Andrea DiNetta

Catherine Huang

Eric Leist

Abigail Maroon Rodney Roth Camille Rubin

•Importance of Social Media Marketing

•What is Social Media Marketing?

•Examples

•Look to the future

Today’s Agenda:

Why is Social Media Marketing important?

• All media is now social media.

• 71% of Americans using the Internet also use social media.

• It will grow to be a $3.1billion industry by 2014.

• Pull marketing using content

• Customer Relationship Management with feedback loops

• Personal Selling shifts

The Concepts of Social Media Marketing

Domino’s Pizza YouTube Scandal

Kogi BBQ

Starbuck’s New Idea Blog

EA Sports: Viral Marketing

Dell: A Rags-to-Riches Story

• $3 million in sales from Twitter

• Customers follow the @DellOutlet links to Dell.com and make purchases

Dell: A Rags-to-Riches Story

United Breaks Guitars

In Conclusion

• Social Media Marketing alters business communication techniques

• Soon most companies will engage in social media marketing or be dragged into it by customers