social media marketing
TRANSCRIPT
SOCIAL MEDIA MARKETING
Juancarlo Morales
WHAT ISSOCIAL MEDIA?
"Social interactionbetween
individuals, organizations and businesess
on the Web"
Different devices
Different websites
BECOME A MEMBER
CREATE A PROFILE
MAKE FRIENDS
SHARE
Everyone has a story to tell
WHYSOCIAL MEDIA?
GATHER INFORMATION
3.5 billionconversations a day
---------------------------------------------
2.3 billion
reference a brand, product or service
MASSIVE AUDIENCE
Facebook800+ Million Twitter190 Million YouTube2 billion views a day
CREATE AN EXPERIENCE● Interesting Facts● Relationship Status● Mood● Opinion● Health Condition● Religious Views● Political Views● Create Awareness● Promote Causes● Change established
entities!
HOWDOES IT WORK?
ENTERTAINENGAGEEXCHANGE
• Re-introduce Vehicle • You Tube Videos • 100 people for 6 months • Facebook/Twitter/YouTube Campaing
SUPER BOWL AD = $20 M
THE RESULTS11 million Social Networking impressions 5 million engagements on social networks (people sharing and receiving) 11,000 videos posted 15,000 tweets.. not including retweets 13,000 photos 50,000 hand raisers who have seen the product in person or on a video who said that they want to know more about it when it comes out and 97% of those don’t currently drive a Ford vehicle
SMALL BUSINESS
VIDEO $200 -10,000 +
COMMERCIAL $15,000 - 50,000
+ AIR TIME$5,000 -10,000
FREE
EVALUATE
TRADITIONAL ADVERTISING
PRODUCTSERVICE
radioprint
billboardtv
SOCIAL MEDIASMALL BUSINESS
WEBSITE
facebooktwitter
linkedinyoutube
flickrvimeopicasa
BLOG
DON'T ADVERTISECREATE AN EXPERIENCE
Thank you!