social media marketing - an introduction
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Social Media Marketing - An Introduction by @nimiwalTRANSCRIPT
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An Introduction to Social Media
Nimiwal.inFacebook.com/nimiwal
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Formspring.me/nimiwal500px.com/nimiwal_dharamveer
By: Dharamveer Nimiwal
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What is Social Media?
Social Media is…..
Powered By:
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A Conversation Between..
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And This Conversation is..
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The Conversation is…
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& To Join the Conversation…We Need To Be…….
We Need To Listen….
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SMM is not always easy
We Need a Strategy
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WHY Social Media?
• It’s about people• Conversations of the Marketplace• Voices of the People
• >50% of social network users are
connected to brands. • Impacts to Google Results• Different than Broadcast Marketing
• 91% say consumer reviews are the #1 aid to buying decisions
• 87% trust a friend’s recommendation over critic’s review
• 3 times more likely to trust peer opinions over advertising for purchasing decisions
• 1 word-of-mouth conversation has impact of 200 TV ads
The Trust factor
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Social Media is Integrated to Overall Marketing Activities.
• 4) Brand Extension
• Web Advertising• Contextual Advertising• Sponsorship and /Cross
branding/Affiliate
• 5) Emerging Mediums tie with the Internet
• Internet TV (IPTV)• Mobile Content• Online Massive Multi Player
Games, Console Games
1) Corporate Domain
• Corporate Site• Portal Strategy• Microsites for Segmentation• Interactive Web Marketing• Intranet/Extranet• Regionalization
2) Search Marketing
• Search Engine Optimization (SEO)• Search Engine Marketing (SEM)
3) Out Bound and Syndicated Web Marketing
• Email Marketing• Invasive Marketing• Syndicated Content and RSS
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Social Media is Growing…And It will keep Growing..
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Online and Offline Equilibrium
Purchase Online Purchase Offline
Discuss Offline Discuss Online
Offline brand experiences are the main online conversation starters.
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Why Do People Matter:
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SMM Scope :
• Discussion Boards• Social Networking• Chat Rooms• Blogs• Images• Videos• Asynchronous to Real-Time (Twitter)• Mobile• Integrated in other applications• IPTV
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How it Works…..
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Tactics to build your Social Media Program
• Recognize the new influencers • Prepare for all scenarios • Don’t shy away• Address the good as well as the bad• Track who’s who• Appoint and Empower• Employees will Blog• Consider creating the “Air Traffic Control Tower”
• Use Social Media as Sales Tools.
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Where to Use Social Media….
It’s not just Marketing.
• Sales Lead Acquisition• Product Requirements• Product Development• Support• Internal Knowledge• Market & Customer Feedback• Rapid Sharing• Executive Leadership & Visibility• Branding
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How To Use Social Media..
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Social Media In Relation with SEO & SEM
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Social Media Takes Time….
Listen
Promote
Participate
Publish
Build Community
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Things to be Avoided:
• Run to Action!
• Over Excitement!!
• Limited Reach!
• Dictation
• Don’t mess with People??
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Who is to be targeted??
Regular Social networkers. Those Who are younger. Members of more networks. Women consult more often
about products and brands. Where can you find potential
customers?
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Social Media Trends Worldwide
• Google Plus
• Youtube
• Flicker
• Hi5
• Bebo
• Many More
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Social Media Trends
Projected Amount 2015: $30 billion in Facebook Store CommerceAmount in 2010 : $0 in Facebook Store Commerce
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YouTube: An Introduction
• Second Largest Search Engine On the Web.
• Fourth Largest Site on the Web.
• 13 Hours of Video uploaded to YouTube Every Minute.
• Over 1 Billion Views Per Day
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LinkedIn – Professional Social Network
Contains profiles of Fortune 500 executives and leading entrepreneurs• Average individual salary on LinkedIn is $109,000
On LinkedIn your can:• Post a profile and resume• Connect with colleagues• Share professional recommendations• Find jobs• Forums to demonstrate expertise and find answers
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Facebook:
Source of Powerful tools to engage and understand your audience:
• Brand pages
• Custom applications
• Targeted advertising
• Audience metrics
• Opinion polls
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Facebook…Most Powerful Media on The Web
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Facebook: Impact on Marketing Strategies
Coke and Unilever SHIFTED from microsites to social in 2010
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Facebook: Best Channel for Viral Marketing & Link Baits..
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Facebook: Best Advertisement Media
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Sources:
• Google Images• Articles from Searchengineland.com
Thank You!!