SOCIAL MEDIA AT IONA

A PRESENTATION FOR THE IONA COLLEGE MARKETING CLUB

CRISTIN GROGANSOCIAL & DIGITAL MEDIA MANAGER

HI! I’M CRISTIN!...and I’m the

SOCIAL & DIGITAL MEDIA MANAGER

ofIONA COLLEGE!”

IN MY SPARE TIME......Beauty + Luxury Goods SMM

ExpertFreelance Social Media Consultant

Founder + Editor of a Fashion & Beauty BlogFounder & Editor of Beauty Blogging

ResourceAm Obsessed with Coding & Building Websites...and pink

...if you couldn’t already tell...

CAREER BY ACCIDENT...

DAY IN THE LIFE OF A SOCIAL MEDIA MANAGER...

...AND MORE• Research & Keep on top of trends including daily Webinars

• PR Outreach to News & Media outlets on social networks

• Finding innovative and creative ways to engage brand users

• Customer Service Issues• Respond to users all day and night• Develop & Execute Social Media Campaigns• Visual & Branding Identity + Consistency across all platforms

• Write Facebook and Twitter Posts• Cover and photograph events for posting• Run Live Tweets + TweetUps• Create Strategies for Companies and Brands

HOW WE’RE USING SM @ IONA

HOW SM WILL CONTINUE TO CHANGE MARKETING

• NO MORE INTERRUPTING• SOCIAL MEDIA MARKETING IS A NECESSITY• CUSTOMER-CENTRIC SHIFT• CONTENT MARKETING• ACTIVE VS. PASSIVE MEDIA• EARNED VS. OWNED MEDIA• ALL EMPLOYEES WILL BE EXPECTED TO PARTICIPATE

POTENTIAL CAREER PATHS

• SOCIAL MEDIA MANAGER• CONTENT MARKETER• COMMUNITY MANAGER• BLOGGER• DIGITAL PUBLIC RELATIONS• ANALYTICS• DIGITAL MARKETER• WEB DESIGN & DEVELOPMENT• MULTIMEDIA PRODUCTION MANAGER• AND MORE!

BEST WAYS TO LEARN ABOUT SOCIAL

• HUBSPOT (www.blog.hubspot.com)

• MARKETO (www.marketo.com)

• SOCIAL MEDIA EXAMINER (www.socialmediaexaminer.com)

• FOLLOW #SOCIALMEDIA TO GET ARTICLES AND MORE

• “THE NEW RULES OF MARKETING & PR” by David Meerman Scott

• Jump in and TRY IT!

HELPFUL TIPS!• Don’t stress about the job market...

• Don’t try and do it all - There are (and will be) many roles to fill in social/digital

• You will probably be freelancing at some point in your life

• Make connections and build your network on Twitter!

• Make sure your LinkedIn is up to date!

• Make social media your sandbox!

• The Internet = Career Freedom!

• Create a blog for your chosen industry to build authority

YOUR TURN!

• HOW DO YOU SEE SOCIAL MEDIA IMPACTING THE WORLD OF MARKETING?

• HOW DO YOU USE SOCIAL MEDIA?

• DO YOU LIKE TO BE MARKETED TO ON FACEBOOK, TWITTER, PINTEREST, ETC.? DO YOU FEEL IT’S A PERSONAL INVASION?

• HOW DO YOU THINK SOCIAL MEDIA WILL IMPACT THE MARKETING INDUSTRY IN THE FUTURE?

• HOW CAN I MAKE THE IONA COLLEGE CHANNELS BETTER FOR YOU, AND YOUR FELLOW GAELS?

WRAPPING UP...

THANKS, GAELS & GOOD LUCK!

LETS CONNECT :)

www.linkedin.com/in/cristingrogan

www.twitter.com/cristin