social media marketing world 2015
TRANSCRIPT
How To Become An ROI Driven B2B Marketer
1.Facebook2.LinkedIn3.SlideShare4.Twitter5.Google+6.Blogging7.New and effective tools
What 3 elements should always be
included in your Facebook posts:
● Photoquotes or Videos
● Call to action
● Links to website
Create better content by:
● Using simple language
● Learning about your customers
from audience insights
Design Better Ads:
● Widen the targeting and make
the copy more specific
● Use people and faces whenever
possible
When publishing:
● Include only the first couple paragraphs
● Add a “read more” link at the bottom to
direct the user back to your site.
Create more advanced Twitter lists
Examples may include:
● Influencers
● Customers
● Prospects
● Networking
Use lead generation cards to create mini
landing pages.
You can collect things like:
● Email addresses
● First and last names
● Usernames
Google+
Create at least 3 different circles so you can
easily target and group followers.
Examples:
1. Promoters = Shared your content
2. Leads = Commenters
3. Visitors = Circles
Blogging
When you create the content, draft other
things, like social media posts, while it is fresh
in your mind.
Blogging
Create a resource center on your blog that
serves as training center where visitors can
come to get information. Videos, tutorials and
comparison charts
work well.
More Social Media Tools
● WORDSWAG - quickly add quotes to a picture and share
● Meerkat - tweet live video
● Buffer - share content to social media & schedule
● Sprout Social - schedule & report
● ManageFlitter - unfollow, follow, bio search & analytics
● Triberr - read & share content
● Infusionsoft - email marketing
● Leadpages.net - lead generation
● Simply Measured - measurement & reporting
● Tweetchat.com - Twitter chat platform
● Oneqube - real-time social database
● Libsyn - podcast hosting
● Canva - free design software
Questions?
For more Social Media Marketing World Blogs visit:
http://marketing.wtwhmedia.com/?s=%23smmw15&lang=ICL_LANGUAGE_CODE
@WTWH_Nicole@WTWH_Jen