tech mahindra cxo forum - futurescapes xpress 2015

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© 2013, 2014, 2015 dez blanchfield - [email protected] - +61 414 464 356 - @dez_blanchfield Putting Data On Your Balance Sheet “..treat data as a perishable commodity..”

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Page 1: Tech Mahindra CxO Forum - Futurescapes Xpress 2015

© 2013, 2014, 2015 dez blanchfield - [email protected] - +61 414 464 356 - @dez_blanchfield

Putting  Data  On  Your  Balance  Sheet

“..treat  data  as  a  perishable  commodity..”

Page 2: Tech Mahindra CxO Forum - Futurescapes Xpress 2015

© 2013, 2014, 2015 dez blanchfield - [email protected] - +61 414 464 356 - @dez_blanchfield

BUSINESSES  THATLEARN  TO  VALUE  DATA  GAIN  SIGNIFICANTADVANTAGE  OVERTHEIR  COMPETITORS..

Page 3: Tech Mahindra CxO Forum - Futurescapes Xpress 2015

© 2013, 2014, 2015 dez blanchfield - [email protected] - +61 414 464 356 - @dez_blanchfield

• CIOs  get  Data  but  other  board  members  may  not  understand  it  yet

• Data  is  rarely  viewed  as  being  part  of  a  CEOs  agenda

• Value  of  Data  won’t  be  understood  by  CEOs  until  it’s  monetized

• Data  is  often  misunderstood  by  CFOs  as  a  risk  or  cost

• Why?  Because  the  value  of  Data  is  rarely  expressed  as  a  Asset

• Monetize  Data  by  putting  it  on  the  balance  sheet  as  an  Asset

• Value  you  Data  as  an  Asset  and  treat  it  as  a  perishable  commodity

Why  put  your  Data  on  the  Balance  Sheet

Page 4: Tech Mahindra CxO Forum - Futurescapes Xpress 2015

© 2013, 2014, 2015 dez blanchfield - [email protected] - +61 414 464 356 - @dez_blanchfield

• We’re  all  familiar  with  Physical  Assets  &  Cash

• We’ve  begrudgingly  learned  to  manage  Human  Capital

• We’re  still  catching  up  with  Intellectual  Property

• Most  of  us  of  us  have  a  handle  on  Customer  Records

• Databases,  Log-­files,  and  Metadata  are  now  on  the  radar

• But  too  few  businesses  value  their  Data  as  an  Asset

• Yet  we  know  information  is  valuable,  and  information  is  Data  !!

Data  is  too  often  allowed  to  be  a  Lazy  Asset

Page 5: Tech Mahindra CxO Forum - Futurescapes Xpress 2015

© 2013, 2014, 2015 dez blanchfield - [email protected] - +61 414 464 356 - @dez_blanchfield

• ROI  estimations  on  the  value  in  Data  is  not  a  trivial  exercise

• Distinguishing  cost  of  gathering  &  managing  Data  from  cost  of  doing  

business  can  be  difficult

• Data  does  not  have  a  physical  presence  &  can  have  an  infinite  life

• Value  of  Data  can  quickly  depreciate  if  is  able  to  be  readily  outdated

• Some  Data  naturally  depreciates  in  business  value  over  time

• Other  Data  gains  value  by  being  put  to  unforeseen  commercial  use

Data  is  a  difficult  Asset  to  classify  &  value

Page 6: Tech Mahindra CxO Forum - Futurescapes Xpress 2015

© 2013, 2014, 2015 dez blanchfield - [email protected] - +61 414 464 356 - @dez_blanchfield

COMPANIES  WITH  ALMOST  NO  PHYSICAL  ASSETS  HAVE  GAINED  HIGH  MARKET  VALUE  IN  RECORD  TIME  BY  VALUING  DATA  ASSETS..

Page 7: Tech Mahindra CxO Forum - Futurescapes Xpress 2015

© 2013, 2014, 2015 dez blanchfield - [email protected] - +61 414 464 356 - @dez_blanchfield

• Worlds  largest  taxi  company  owns  no  taxis  (  Uber  )

• Largest  accommodation  provider  owns  no  real  estate  (  Airbnb  )

• Largest  phone  company  owns  no  telco  infra  (  WeChat  )

• Worlds  most  valuable  retailer  has  no  inventory  (  Alibaba  )

• Most  popular  media  owner  creates  no  content  (  Facebook  )

• Fastest  growing  banks  have  no  actual  money  (  SocietyOne  )

• Worlds  largest  movie  house  owns  no  cinemas  (  NetFlix  )

• Largest  software  vendors  don’t  write  the  apps  (  Apple  &  Google)

Digital  Disruption  Happened  Through  Data  Value

Page 8: Tech Mahindra CxO Forum - Futurescapes Xpress 2015

© 2013, 2014, 2015 dez blanchfield - [email protected] - +61 414 464 356 - @dez_blanchfield

• Place  value  on  Data  immediately  where  it’s  acquired  or  generated

• Data  should  be  valued  right  down  to  the  individual  record

• Data  value  should  be  measured  in  real  time  where  possible

• Once  you  quantify  &  value  Data  it  becomes  an  Asset

• Once  Data  is  an  Asset  it  belongs  on  your  Balance  Sheet

• Appearance  on  a  Balance  Sheet  legitimizes  your  Data  value

• Every  part  of  your  business  should  have  a  Data  strategy

Making  Data  A  Business  Asset  Issue

Page 9: Tech Mahindra CxO Forum - Futurescapes Xpress 2015

© 2013, 2014, 2015 dez blanchfield - [email protected] - +61 414 464 356 - @dez_blanchfield

THANK  YOU.Dez  Blanchfield@dez_blanchfield

+61    414    464    356

[email protected]