Telefonica’scorporatevolunteeringresponsetorefugeechallengeinSpainIAVEConference-Berlin,May19th2016

LucilaBallarinoGlobalHeadofTelefónica’sVolunteeringProgramme@lulaballarino

Telefonicahasacommitmenttohaveaposi1ve impact in the development ofthecommuni1eswhereweoperate.Telefonica Founda1on runs andcoordinate the Company CorporateVolunteering Programme, genera1ngand promo1ng social ini1a1ves forTelefónica’s employee to take part inthesolu1onofrealneedsofsocie1es.

Whydowegetinvolved?

Howdowegetinvolved?Collabora1ngwithrecognizedsocialorganiza1onswithawideexper1sein

theproblem.

Receivereliableinforma1onabouttherefugeeprobleminEurope

Know the situa1on that refugees are facingbothintheirhomecountryandinSpain.

Know their profiles and real needs (i.e.commandofSpanish)

Ournetworkwiththemallowsusto:

Whatarewedoing?

ImmediateimpactacQviQes

Long-termacQviQes(sustainable)

Withtheseini1a1veswecoverurgentneeds

Withtheseini1a1vesweencouragetheintegra1on of refugees into Spanishcultureandsociety

150volunteersinterestedin

collabora1ngspeciallywiththisissue(pool)

Morethan20acQviQescompleted

Oct15-May16

Morethan200volunteerposiQons

offeredOct15–May16

ImmediateimpactacQviQesWhatarewedoing?ChristmascollecQng:Christmas collec1ngbenefits refugeesbygiving them toys, scholar material andshoes.Wecollectedmorethan10tonsofdona1onsgivinganimmediateresponse.

Bicyclescampaign:Collec1on of bicycles in 3 ci1es:Barcelona,MadridandValenciaaspartof an integral campaign for theirintegra1on(40bikescollected)

Comingnext:

-  Reparingworkshopswithrefugees

-  Ridingfortheintegra1on

Whatarewedoing?

Urbangardens:Volunteers and refugees built together anurbangardeninoneofCEAR’sresidences,asaplace of leisure and recrea1on. In three daysthey developed new skills and learnt how totake care of the garden and grow crops andflowers

Long-termacQviQes

MentoringandteachingSpanishprogramme:Volunteers and refugees are maintaining regularmee1ngs where they learn Spanish language andculture

Whatarewedoing?

OnlineVolunteering

Thought our own online volunteeringplaYorm, Telefónica Volunteers arehelping social en11es with differenttasksthatneedtheirdigitalskillssuchasdatabases crea1on, transla1ons,communica1oncampaigns,web design,socialmediamanagement,etc.…

Long-termacQviQes

ChallengesLack of informa1on about the realproblem

Prejudice and fear because of themisinforma1onaboutthecrisis

Lowpar1cipa1onofrefugeewomeninac1vi1es

Issues regarding communica1onbetweenvolunteersandpar1cipantsduring ac1vi1es due to culturaldiversity

ChallengesLack of informa1on about the realproblem

Prejudice and fear because of themisinforma1onaboutthecrisis

Lowpar1cipa1onofrefugeewomeninac1vi1es

Issues regarding communica1onbetweenvolunteersandpar1cipantsduring ac1vi1es due to culturaldiversity

Howdoweovercomethechallenges?

Makingthevolunteersawareoftheproblem

Offering virtual and classroomtraining

Considering all the recommenda1onsofexpertorganiza1ons

Learning specific issues aboutrefugeessuchastheirlegalsitua1onandmainchallengesandneeds

TrainingVolunteersOneofthecross-objec1vesofourprogramismaking

ourvolunteersawareoftheproblemandtrainingthemtohelpbe^erandmore

We offer con1nuous training through our corporatevirtual training pla_orm and face to face in the NGOcentersWe develop reliable and specialized training and informative resources for all our employees We focus on specific issues such as legal status,challengesandrealneedsWe promote our volunteers interac1on andencourage them to tell their experiences (virtualcommuni1es)

Reduceprejudice

Makeaware

EncouragetotakeacQon

Increasethe

impactAIMS

Lessonslearnt

Immediateimpactini1a1vesmustbecomplementedwithlong-termacQviQestohavedeeperandmoresustainableimpact.

Incrisissitua1ons likethis it isnecessarytoworkwithexpertorganizaQonsthatprovidewithaccurateinforma1onandguideonthesubject

ItisnecessarytogenerateyourownreliableinformaQonandtrainingresourcestosharewithouremployeesandvolunteers

Itiscrucialtotakeintoaccountvolunteers’doubtsandexpectaQonabouttheproblematoadaptyourofferofac1vi1esandtraining.

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Thank you very much! Lucila Ballarino

@lulaballarino