M E D I A K I T

P R I N T • D I G I TA L • E V E N T S

THE MORNING MEAL GETS A FRESH START

LABOUR PAINSHow are foodservice

employers responding to an HR shortfall?

FROM THE OTHER SIDE

Find out what hospitality students really think

of the industry

FRESHLY SQUEEZEDConsumers flock

to juice bars

BreakfasteakkkkkkkkkkkkkkkfastDecadence

PAGE 1 | 2015 MEDIA KIT

For almost half a century, Kostuch Media Limited, Canada’s leading hospitality publisher, has been the media solutions provider to Canada’s $70-billion foodservice and hospitality industry — a one-stop resource for the most diverse array of media products, from print to digital to events.

PRINT + DIGITAL = A WINNING COMBINATION

PRINT PROWESSThrough our stable of magazine products, digital offerings and exciting events, KML offers advertisers a wide spectrum of options from which to choose. Whether we’re talking about Foodservice and Hospitality, the industry’s leading hospitality publica-tion, read by more than 120,000 industry leaders or Hotelier, circulated to more than 45,000 hotel executives. Our magazines engage readers with thought-provoking stories featuring insightful analysis of the key trends shaping the industries they serve, making them the most-trusted sources of information in their respective fields.

Our talented stable of writers and editors help us to deliver extensive award-winning content, reflecting a continued commitment to provide the foodservice and hotel industries with compelling stories presented in visually appeal-ing award-winning layouts, ensuring that each issue is read, referenced and retained for several months. Our vibrant mix of monthly departments and insightful features make us a must-read source for all of the industry’s happenings. Additionally, our in-depth signature reports such as the Franchise Report, The Top 100/Top 50 and the Hospitality Market Report offer unparal-leled statistical analysis of the industry, not available anywhere else.

DIGITAL OFFERINGSFor readers who want up-to-date news and late-breaking developments, our websites complement our magazines by offering readers a venue where they can source daily news at their fingertips, as it happens; read web-only features, and watch video exclusives with the industry’s movers and shakers. Addi-tionally, we offer e-newsletters, digital magazines and an iPad App. Our staff is immersed in social media platforms such as Facebook, LinkedIn, Instagram and Twitter.

ENGAGING EVENTSFor those individuals who prefer face-to-face networking, KML produces a series of industry events where opera-tors and suppliers come together to exchange information, network, and celebrate achievement. KML offers a comprehensive lineup of events and conferences, including the Icons & Innovators Breakfast Series, the Restaurants Trends and Directions Conference and our renowned and celebrated Pinnacle Awards luncheon, held annually in December. The event has become the Academy Awards of the foodservice and hospitality industry.

WHO WE ARE

Put us to the test. We’re sure to deliver more

than you expect.

PAGE 2 | 2015 MEDIA KIT

Since 1968, Foodservice and Hospitality has been the industry leader and most trusted publishing brand in Canada’s burgeoning foodservice and hospitality industry. As Canada’s national hospitality magazine, Foodservice and Hospitality is the authoritative voice of the country’s dynamic hospitality business. Produced 11 times a year, it delivers relevant and compelling information foodservice operators require to run successful businesses, while providing context and analysis as to why it matters.

MISSIONThe magazine’s objective is to provide operators with the tools they need to compete more effectively and to successfully grow their business-es. To accomplish this, the magazine draws on an experienced editorial team, based at its Toronto headquar-ters, coupled with a strong stable of freelance writers and photographers covering Canada from coast to coast. Its stories feature trend analysis, busi-ness developments, menu merchan-dising and marketing tips as well as profiles of the industry’s movers and shakers. Our editorial team focuses on the why’s and how-to’s within a strong Canadian framework.

It’s within this strong editorial envi-ronment that food and equipment manufacturers are able to direct their targeted advertising messages, develop and launch new product initiatives and reach their targeted audience.

Foodservice and Hospitality is also available free as an iPad app. Com-prehensive and insightful content, signature reports, trend analysis, merchandising and marketing tips as well as profiles of the industry’s movers and shakers are accessible 24-7 from your electronic device.

120,000READERS

40.6 MINUTESREADING TIME

65% of readers read their copy of the magazine within a week of receiving it

F&H boasts a pass-along readership of 4.8 readers per copy; the industry average is 3.4

WHO WE REACH:

Foodservice and Hospitality’s targeted audi-

ence of 120,000+ readers include foodser-

vice owners, operators, chefs and industry

executives across Canada, representing the

major stakeholders and decision-makers in

the industry. Our readers are the executives

who make, influence or control the budgetary

dollars for food and equipment expenditures

as well as capital equipment and maintenance

expenditures.

*STARCH READERSHIP

PAGE 3 | 2015 MEDIA KIT

If you think print is dead, think again. During the 13-year lifespan of Google, magazine readership increased by 11 per cent. The number of magazines printed during that time has also grown. In fact, business media subscribers demonstrate an overwhelming prefer-ence (72%) for printed B2B publications compared to digital editions or online content; 52% prefer printed editions only, whereas another 23% prefer the printed version in combination with a digital version or online content. *

Is print still viable? You bet it is!Do business magazines work? Undeniably.

Consider these 10 reasons why print is powerful and why B2B magazines are stronger than ever.

Business-media subscribers demonstrate an overwhelming preference (72%) for printed B2B publications versus digital editions or online content; 52% prefer printed editions only, whereas another 23% prefer the printed version in combination with a digital version or online content. *

1. B2B ads make business happen. Study after study proves that business magazines, digital editions, websites, blogs and tradeshows help achieve business objectives, both as stand-alone media or in combination with others. B2B platforms help to drive consideration, negotiation and ultimate purchase. 2. Business media generates qualified

leads: Business leaders read B2B media and respond when looking for information, seeking vendors or screening other potential business partners. 3. B2B platforms drive the purchase

funnel: Magazines are effective across all stages of the purchase funnel, driving awareness and purchase intent (the metric that’s hardest to sway). 4. B2B advertising drives web searches

and visits: Business-media platforms are where business professionals go for ideas and inspiration. That’s why B2B ads are leading influencers, driving readers to specific advertiser websites.5. Business media delivers brand-rele-

vant imagery: The B2B editorial surround imbues ads with business and brand-rele-vant imagery, industry associations and a compatible frame of reference that delivers greater reader receptivity to advertising.

6. Business media offers lasting

messaging: B2B ads work 24-7. They provide lasting durable messages since readers clip and save magazine ads for future reference. 7. B2B media is a credible info source. Business decision-makers trust B2B media as leading, objective, sources of information that they use to gather industry intelligence and make important business decisions. 8. Magazine advertising is relevant and

welcomed: Readers value B2B advertising — they read ads almost as much as the editorial itself. The service aspect of ads is accepted as an essential part of the content mix. 9. Business-media advertising is

targeted: Business media platforms engage readers in very individual ways. There’s a B2B magazine, blog, website or trade show for virtually every industry need. Use busi-ness media to reach your target audience with laser-like precision in a meaningful way — a way in which other communication vehicles can’t compete.10. Business media reaches decision

makers: B2B media is a go-to source for business decision-makers and buyers look-ing to stay informed about their industry sources. **

*SIGNET RESEARCH 2010SOURCE: MAGAZINES CANADA

** MAGAZINES, THE POWER OF PRINT®

THE POWER OF PRINT

PAGE 4 | 2015 MEDIA KIT

As Canada’s only national audited foodservice magazine, Foodservice and Hospitality prides itself on a targeted circulation list. We believe quality and value of our readership are the cornerstones needed to meet the desired results of our advertisers, and to reach key decision-makers. The magazine’s comprehensive coverage of the marketplace enables advertisers targeting the foodservice industry, particularly those introducing new products and services, to reach the specified market segments where their products and services are required both nationally and regionally.

CIRCULATIONWHO WE REACH:

120,000+ readers

per issue*

More than 84.5 % of our subscriber list is personally addressed**

More than 2,297professional chefs and cooks receive theirown copies***

F&H magazine is personally received by the Top 100 chains, a group representing more than 30,000 restaurant locations across Canada with total sales of more than $30 billion***

F&H has a six to nine month life cycle, (higher for issues featuring Signature Reports. Supplements)*

F&H delivers extended readership to non subscribers, through distribution at major tradeshows and conferences across Canada and digital readers at foodserviceandhospitality.com

F&H is audited by the Canadian Circulation Audit Board (CCAB), a division of BPA Worldwide. F&H has consistently met the “reader request” eligibility standards as set by Heritage Canada, which means the majority of our subscribers ask to receive their own copy of the magazine.

SOURCE: CCAB STATEMENT FOR THE SIX-MONTH PERIOD ENDED, MARCH 2014

*STARCH READERSHIP STUDY **CCAB STATE-MENT MARCH 2014 ***PUBLISHER’S DATA

BUSINESS & INDUSTRY TOTAL QUALIFIED

PERCENTAGE OF TOTAL

CANADA OUTSIDECANADA

Food and Beverage ServiceRestaurants, Taverns, Clubs, Cafés

14,760 59.1 14,757 3

Fast-Food including Multi-Unit 4,085 16.4 4,084 1

Head Office, Multi-Unit 161 0.6 159 2

Hotels, Motels and Resorts 1,346 5.4 1,340 6

Caterers: Social 476 1.9 475 1

Other licensed establishments not analyzed by service type

732 2.9 643 89

Chefs, Cooks and Foodservice Executives not analyzed by service type

1,015 4.1 1,015 -

FOOD AND BEVERAGE SERVICE Sub-total 22,575 90.4 22,473 102

NON-COMMERCIAL FOODSERVICE

Hospitals, Institutions, Nursing Homes, Schools, Nutritionists, Business & Industry and Military

397 1.6 392 5

NON-TRADITIONAL

Grocery Stores, Deli/Sub Shops, Bakeries, Airlines, Convenience Stores, Department Stores

192 0.8 191 1

Trade-Related Servicesand Suppliers

1,806 7.2 1,615 191

Total Qualified Circulation Percent

24,970100.0

100 24,67198.8

2991.2

Business/Occupation Breakout of Qualified** Circulation for March 2014 Issue

PAGE 5 | 2015 MEDIA KIT

EDITORIAL CALENDAR2015

NEW COLUMNS: From the Ground Up | How-to Tips | Ask The Expert | Point/Counterpoint | Technomic Menu Monitor

RETURNING COLUMNS: FYI | NPD | Supply Side | Icons & Innovators | Product Preview | Chef ’s Corner

ISSUE COVER FOOD EQUIPMENT/TECHNOLOGY

POURING FOR PROFITS

SPECIAL FOCUS

JANUARYAd Close: Nov. 27Material Due: Dec. 8

The Big Black Book: The Ultimate Buyer’s Guide

The Top 5 Food Trends Energy-Saving Equipment Icewine How to Work with Suppliers

NAFEM Show Preview

FEBRUARYAd Close: Jan. 7 Material Due: Jan. 19

The Dynamics of Franchising

Pasta & Pizza

*FoodPlus

Tech Trends — The latest in smartphone technology, apps, tablets & POS systems

Beer Cicerones Restaurants Canada Show Preview What’s New and Hot?

MARCHAd Close: Jan 29Material Due: Feb 9

The Challenges & Opportunities Issue

+ Bottom Line Executive Summary

Global Cuisine Smokers + Outdoor Equipment

Smoothies Restaurant UpdateToronto

APRILAd Close: Mar. 2 Material Due: Mar. 12

Sustainability: Going Green Forever

Canadian Cuisine: Going Local

Refrigeration California Wines The Produce & Protein Guide (Fruits, Veggies & Meats) NRA Product Preview

MAYAd Close: Apr. 1Material Due: Apr. 13

Innovation & Creativity

+ Top 30 Under 30

Burgers & Fries

*FoodPlus

Soft-Serve Equipment Beverage Programs Restaurants Canada Show Stoppers

Restaurant Update Vancouver

JUNEAd Close: Apr. 30Material Due: May 11

The Top 100 Report Artisinal Cheeses Beverage Dispensers Cocktails Home-Meal Replacement

JULY/AUGUSTAd Close: June. 1 Material Due: June. 11

The Food Issue: Ingredients, Producers & Chefs

Chicken Blenders & Juicers The BAR Report Restaurant Update Montreal

SEPTEMBERAd Close: Jul. 30 Material Due: Aug. 10

Customer Engagement:Loyalty programs and more

Soups & Bases

*FoodPlus

Equipment Trends Report Coffee & Tea Report Restaurant Update Halifax

OCTOBERAd Close: Sept. 1Material Due: Sept. 11

From the Ground Up: New Restaurant Concepts

Speciality Sandwiches & Panini

Pizza Ovens Best Bars & Top Bartenders

NOVEMBERAd Close: Oct. 1Material Due: Oct. 13

Market Segments Report Sustainable Fish and Seafood

Toasters Vodka Seafood GuideWhere to SourceSustainable Seafood?

DECEMBER Ad Close: Oct. 29Material Due: Nov. 9

The Pinnacle Awards Spices and Seasonings Combi-Ovens Tequila Home-Meal Replacement

PAGE 6 | 2015 MEDIA KIT

The industry’s most comprehensie website, foodserviceandhospitality.com is now revamped, and it is the destination for online stories, videos, podcasts and more. What was good just got better.

By advertising on the foodserviceandhospitality.com website, your company will be strategically situated on the gateway to all of our varied resources. Position a banner or box ad within this high-traffic, user-friendly environment for optimum reach to Canada’s foodservice and hospitality decision-makers.

NEW AND IMPROVED

nDAILY NEWS AS IT HAPPENS

nMONTHLY DIGITAL ISSUES

nSIGNATURE REPORTS: Bite into the industry’s most well-

researched reports, including the Franchise Report, the Top 100 Report, and The Hospitality Market Report.

nMULTI-MEDIA: Videos including F&H Live! (direct

from the floor of industry tradeshows, conferences and special events) and video clips of the popular Icons & Innovators Breakfast series featuring one-on-one interviews between Rosanna Caira, F&H’s editor and publisher, and the industry’s leading owners, operators,

and chefs. Plus, photo galleries, reader polls, podcasts, social media, editor blogs and much more.

nINDUSTRY WHITE PAPERS

nASK THE EXPERT

ADVERTISING & SPONSORSHIPOPPORTUNITIESnSite sponsorships

nHome-page banners

nCustom content sponsorship

nVideo-hosting Sponsorships

COST: foodserviceandhospitality.com Home Page

BANNERS ROTATIONBanner 1 $1,500/monthBanner 2 $1,100/monthBox Ad A or B $1,300/monthBox Ad C or D $1,100/month

Contact us for interior website page pricing.

WEB AD DIMENSIONSBanner Ads 728 x 90 pixelsBox Ads 300 x 250 pixels

FORMATAnimated GIF or JPEGResolution is 72 dpi

nProduction charges may apply

nAdditional charges apply for advanced

requirements.

nRates are priced per page, per month,

unless otherwise stated and are subject

to change without notice.

nAll dimensions are measured as pixel

width x pixel height.

For more information on costs and closing dates, contact our sales team:

In Canada: STEVE HARTSIAS shartsias@kostuchmedia.com(416) 447-0888 ext. 279

MARIA FAMA VIECILI mviecili@kostuchmedia.com(416) 447-0888 ext. 238

CHERYLL SAN JUAN SALES & MARKETING ASSISTANTcsanjuan@kostuchmedia.com(416) 447-0888 ext. 240

In the United States: WENDY GILCHRIST wgilchrist@kostuchmedia.com978-689-0230

foodserviceandhospitality.com

PAGE 7 | 2015 MEDIA KIT

In addition to a strong portfolio of print options, KML provides readers and advertisers with a stable of e-marketing options to help them communicate their messages. KML provides advertisers with targeted B2B marketing opportunities featuring a variety of products, including:

NEWSBLAST ADDIMENSIONS FORMAT:

Banner Ad 570 x 100 PIXELS

FORMAT: GIF (static)

Production charges apply (Prices available upon request) Rates for e-marketing are priced per use, unless otherwise stated and are subject to change without notice.All dimensions are measured as pixel width x pixel height. Resolution is 72 dpi.

E-MARKETING OPTIONS

NEWSBLASTA weekly newsletter featuring a recap of the industry’s hottest new stories. Newsblast is circulated to more than 14,000 subscribers. Within regular Newsblast, there are three banner-ad positions, which allow advertisers to appear in a “news-rich” environment.

WEEKLY NEWSBLASTBanner Ad A $1,500 per weekBanner Ad B $1,200 per weekBanner Ad C $1,000 per week

CUSTOM E-BLASTThe Custom e-blast option is an upgrade of our weekly Newsblast e-newsletter delivered to the same database. Within a custom e-blast, advertisers are entitled to two top banner-ad positions and featured value-added sponsored content, including recipes, videos as well as information on trends and tips within the foodservice and hospitality industry, hosted on the advertis-ers’ website or a third-party platform.

Limited availability Cost: $4,500

FOODPLUS+To help chefs create innovative and inventive dishes, with food ingredients that are as fresh and flavourful as possible, Foodservice and Hospitality produces FoodPlus, a regularly expanded food section created for chefs, restaurant owners and F&B managers. FoodPlus is distributed electronically three times a year (February, May and September) to a list of more than 14,000 key influentials. The newsletter highlights Q/As with leading chefs and operators producing innovative and inventive cuisine, an overview of the popular ingredients they choose to use as well as merchandising and marketing tips.

E-DIGITAL ISSUEAn electronic issue of the magazine is sent out the first week of every month to our targeted subscriber list. Within an e-digital issue, one banner position is available Define your campaign objectives with one of our account managers and receive a tailored plan that puts your marketing message in front of purchasing influentials. Contact one of our account managers directly to enquire about availability.

APP EDITION FOR IPADIn addition to publishing 11 monthly issues packed with all the information foodser-vice operators need to know in order to run successful businesses, Foodservice and Hospitality is available free for your iPad. Comprehensive and insightful content, signature reports, trend analysis, merchandising and marketing tips, as well as profiles of the industry’s movers and shakers are now accessible 24-7 from your mobile device. See the entire issue page by page or jump directly to your monthly faves.

The Foodservice magazine App is powered by Transcontinental Printing.

ADDITIONAL DIGITAL OPPORTUNITIESStarting in 2015, KML will launch several new eblast opportunities including • Recipe Blast • Restaurant Buzz • Booze Buzz

Beyond the standard advertising

platforms and e-marketing, KML

understands that sometimes there is

a need for something more than just an

advertising buy. To meet your marketing

needs, KML offers a variety of sponsor-

ship options. We welcome discussing

these varied options with you.

STATS AT A GLANCE

Newsblast is distributed to more than 14,000 weekly Foodservice and Hospitality and Hotelier subscribers.

The Newsblast open rate is 20 %

Newsblast has a 97 % retention rate

kostuchmedia.com/shop/newsblast-subscription/

PAGE 8 | 2015 MEDIA KIT

foodserviceworld.com

This one-stop shopping source allows readers to access whatever product they need to buy — whether it’s food or equipment, services or consultants.

PLUS SO MUCH MORE, nCoupons

nFlyers/Catalogues

nVideos

nSpecial Deals

nMerchandising Tips

nMoney-saving Tips

THE INDUSTRY’SPREMIER ONLINE BUYER’S GUIDE:foodserviceworld.comStreamline your supply needs with more than just a directory

For several years, Kostuch Media Ltd. has published The Big Black Book as part of its yearly editorial lineup (see follow-ing page). The directory features more than 1,000 industry suppliers, broken into product categories delineated by special sections for F&B products, equipment categories, associations, events and calendar.

In addition to producing THE BIG BLACK BOOK... we also host the industry’s most comprehensive and unique online resource tool for sourcing products and services at

foodserviceworld.com

ONLINE: All product and company listings are included in our searchable database, to provide our online audience of Canadian foodservice industry professionals with everything they need to source products and services — simply and efficiently.

Not only will operators be able to source their food and equipment needs at their fingertips, but they’ll be able to view:

n A company’s brochures and catalogues

n Print special coupons and rebate offers

n Watch video demos of various food and equipment products

n Ask experts in the field product knowledge questions

CONNECT LIKE NEVER BEFORE!

PAGE 9 | 2015 MEDIA KIT

KML’s exclusive website, foodserviceworld.com, promises to be the most comprehensive Buyer’s Guidein the foodservice industry. Featuring key resources and a definitive list of suppliers, manufacturers and all related busi-nesses to the foodservice industry, this is the only purchasing website you’ll ever need.

THE OPTIONS: Available online and in print editions

BASIC: FreenCompany name, address,

phone number and website. A maximum of two categories is provided.

ENHANCED OPTIONAt only $495 you will receive an Enhanced Listing in The Big Black Book and in our online version within the foodserviceworld.com Buyer’s Guide.

ENHANCED LISTING IN PRINTn Colour logo/brand imagen 25-word descriptionn Company name, address,

phone number and website

ENHANCED LISTING ONLINE nColour logo/brand imagen 25-word descriptionnCompany name, address,

phone number, and websiten Link to visit website n Link to request more informationnCompany listed in up to five categories

PREMIUM OPTIONPriced at just $995 for the entire year, the Premium listing features an online Microsite created exclusively for your company as well as an upgraded listing in January’s BIG Black Book Buyer’s Guide in Foodservice and Hospitality magazine.

The Premium listing provides the following, above and beyond, the basic and enhanced listing.

PREMIUM LISTING IN PRINTnColour logo/brand imagen 50-word descriptionnCompany name, address,

phone number and website

PREMIUM LISTING ONLINE Micro-site includes:nColour logo/brand imagen 50-word descriptionnCompany name, address,

phone number and websiten Three images of your product/service

(can be changed anytime)n Link to websiten Link to request more informationnCompany listed in up to 10 categories

GOLDIn addition to the Premium Package, you’ll also receive hosting of web catalogues, product/spec sheets for a total of three to five pieces. Rates available on request.

PLATINUMIn addition to the benefits highlighted in the Gold package, you also get one video (already produced, approximately three to five minutes long). Rates available on request.

For more information contact our sales department.

THE BIG BLACK BOOK OPTIONS/ONLINE & PRINT

All listings include dynamic maps with options for street view.

Every supplier to the Canadian foodservice industry is entitled to a free basic listing in The BIG Black Book, in print and in our online Buyer’s Guide. A premium or enhanced listing ensures readers receive additional info about your products and company.

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foodserviceandhospital ity.com $20 | JANUARY 2014

PLUS: THE TOP 8 FOOD TRENDS + TIPS FOR CREATING A SUSTAINABLE RESTAURANT

THE ULTIMATE BUYER’S GUIDE 2014

PAGE 10 | 2015 MEDIA KIT

MAKE IT HAPPEN WITH VIDEO

Let F&H Live! connect you with your customers! In 2013 KML introduced a video option to its growing stable of marketing products avail-able to today’s increasingly sophisticated advertisers.

Why? Today’s consumers are turning more and more to videos to get educated, enter-tained and informed. Thanks to Apple’s introduction of the fifth-generation iPod in 2005, billions of people are now accustomed to viewing live streamed events.*

KML gives you the opportunity to deliver your advertising message through the powerful and growing medium of video.

Consider these facts:n In 2012 Internet video accounted for 57% of global consumer web traffic. By 2017, Internet video is projected to comprise 69% of global consumer web traffic, according to Cisco Visual Net-working Index (VIN)

n More than 10-million people watched a live streamed video of the Bejiing Olympics in 2008; by 2010 more than one-billion people watched a live streamed video of the London Summer Olympics.

n The number of video-ad views in December 2013 totalled 35.2 billion, up from 20 billion in June 2013, representing a 76% increase in just six months.

Here are your KML video options:1. Provide a 30- to 60-second video clip promoting your company or one of your product lines and we will promote it on our Buyer’s Guide dedicated sites at foodserviceworld.com; hotelierworld.com or on our main corporate site at kostuchmedia.com. You can also have our production team video your com-pany representative at your offices or on the floor of the industry’s major trade-shows, and post to one of our websites.

2. Sponsor one of our Icons & Innovators Breakfast Series, between editor/pub-lisher Rosanna Caira and the industry’s leading luminaries, and have your com-pany logo positioned prominently on the video excerpts from the event which runs on the magazine’s website.

3. Sponsor a monthly Chef’s Corner profile or Food Tips video clip on the F&H website.

For more information on costs and closing dates, contact our sales team:

In Canada: STEVE HARTSIAS shartsias@kostuchmedia.com

MARIA FAMA VIECILI mviecili@kostuchmedia.com

CHERYLL SAN JUANSALES & MARKETING ASSISTANTcsanjuan@kostuchmedia.com

In the U.S. WENDY GILCHRIST wgilchrist@kostuchmedia.com

LIVE!F&H

*SOURCE, INNOVATIONS IN MAGAZINE MEDIA, 2014 WORLD REPORT.

PAGE 11 | 2015 MEDIA KIT

Kostuch Media brings together an outstanding number of industry professionals with their peers, prospects and potential partners through a series of prestigious events throughout the year.

MAKE AN IMPACT THROUGH SPONSORSHIPSAs a sponsor, you’ll have the opportunity to engage with the proud winners and attendees of our awards programs, as well as those who look to them for inspiration. Your participation as an event sponsor buys you more than brand exposure; it affords you the unique opportunity to interact with your prospects in person, foster genuine relationships, sow the seeds for future development, showcase your products and stand out from the crowd. Review these partnership opportunities as strategic enhancements to your advertising and marketing activities.

EVENT SPONSORSHIPS

THE GREEN AWARDSFor more than five years, Kostuch Media Limited has been presenting awards to restaurant and hotel companies that have made greening a cornerstone of their companies’ operating principles.

Gold $5,000Silver $3,500Bronze $1,500

ICONS & INNOVATORS BREAKFAST SERIESLaunched in 2012, the Icons & Innovators Breakfast Series features one-on-one conversations between editor/publisher Rosanna Caira and industry luminaries. Find out how these personalities started their business and learn their secrets of success.

Presenting $ 8,000 Gold $4,500Silver $3,500Bronze $2,500

THE PINNACLE AWARDSHELD ANNUALLY IN DECEMBER Launched in 1988, the Pinnacle Awards have become the “Oscars” of the dynamic $70-billion foodservice and hospi-

tality industry. This annual event brings together close to 600 of the industry’s top executives to network, exchange ideas and celebrate the accomplishments and achievements of stellar restaurant and hotel operators and suppliers.

Since its inception in 1989, the Pinnacle Awards has honoured a diverse group of industry leaders for their continued success and achievement. Winners have been recognized for their leadership, inno-vation, entrepreneurial spirit as well as for significant contributions to the industry and their communities.

&

2014ICONS innovators

PINNACLESPONSORSHIPS:

Platinum $20,000Gold $10,000Silver $8,000Bronze $5,000Awards $4,500

FRIEND OF THE PINNACLES

$1,500

Award Sponsorship Categories

Foodservice and Hospitality categories include:

Company of the Year National/Regional Independent Restaurateur of the Year Chef of the Year Supplier of the Year

Hotelier categories include:

Company of the Year - National Company of the Year - Regional Hotelier of the Year Supplier of the Year

The Rosanna Caira Lifetime Achievement Award presented annually to a longstanding achiever in the foodservice or lodging industry.

Connect face to face with the industry’s leading influencers

+

PAGE 12 | 2015 MEDIA KIT

SPECIAL MARKETING OPPORTUNITIES

n Inserts

n Polybag Onserts

n Tip On’s • Blow In’s

n Belly Bands

n Cover Wraps

n Bookmarks

n Tabs

n Reprints

n Advertorial Supplements

n New Product Launch

n Special Cover Treatments

n Gatefolds

AD RATES 2015

*RATES LISTED ARE IN CANADIAN DOLLARS/ GROSS AND ARE SUBJECT TO CHANGE WITHOUT NOTICE.

Size 1x 3x 6x 9x 12x

FULL PAGE $7,200 $6,885 $6,675 $6,450 $6,250

2/3 PAGE $4,980 $4,805 $4,660 $4,525 $4,430

1/2 ISLAND $4,620 $4,430 $4,285 $4,170 $4,065

1/2 PAGE $3,960 $3,775 $3,680 $3,565 $3,495

1/3 PAGE $3,370 $3,235 $3,140 $3,090 $3,025

1/4 PAGE $2,870 $2,765 $2,685 $2,640 $2,600

IFC/IBC $7,645 $7,365 $7,135 $6,925 $6,740

OBC $7,985 $7,705 $7,330 $7,260 $7,105

DPS $11,260 $10,975 $10,690 $10,510 $10,130

2/3 DPS $7,975 $7,775 $7,575 $7,380 $7,180

1/2 DPS $6,290 $6,130 $5,980 $5,820 $5,660

1/3 DPS $5,450 $5,315 $5,180 $5,040 $4,910

1/4 DPS $4,680 $4,560 $4,445 $4,330 $4,210

SHOWCASE $795 frequency rates on request

MARKET PLACE $365 per issue (B&W only)

PAGE 13 | 2015 MEDIA KIT

MARKETING OPTIONS

PRODUCT SHOWCASEThis monthly advertising section is an affordable and cost-effective way to reach the key decision-makers in Canada’s $70-billion industry. Product Showcase remains a great vehicle to highlight a company’s new products, announce special promotions, advertise and promote your website or spread the word about various aspects of its prod-ucts and services. Whether you choose a one-time Product Showcase unit or build frequency through monthly instal-ments, the ad spot allows companies to build national recognition for their products at the affordable cost of $795 per instalment.

MARKETPLACEThe Marketplace section is designed for small to mid-sized advertisers who want to reach our audience of more than 120,000 readers within a low-cost, high-impact environment. The business-card size ad is small but has big impact.

THE PRODUCE & PROTEIN GUIDEThe Produce and Protein Guide has become an essential reference tool for chefs and operators. Produced annually in a poster format, the guide can be used by chefs year-round to help them source what’s in season, understand a product’s characteristics and learn how to store produce. Polybagged with the April copy of F&H, the poster highlights a supplier’s logo, and web address and provides brand recognition year-round. Limited positions are available. The cost of logo placement is $1,500

SPECIAL SUPPLEMENTSTwo to three times a year, Foodservice and Hospitality and Hotelier highlight leading operators and suppliers who have achieved special milestones. In 2014, F&H profiled Boston Pizza and Tim Hortons, both of which celebrated their 50th anniversaries. These special editorial features allow advertisers an opportunity to offer congratulatory messages.

May 2014 July 2014

PAGE 14 | 2015 MEDIA KIT

TERMS AND CONDITIONS

nPublisher reserves the right to revise advertising rates on insertion orders should the advertiser change the agreed-upon frequency or ad sizes contained within the agreement.

nInsertion Orders and production charges are invoiced at time of magazine printing, unless otherwise stated.

nDisplay and Online Ads or other materi-als will not be placed without a signed insertion order.

nCancellation of insertion orders must be received in writing 30 days in advance of issue closing date or be subject to a charge. Verbal agreements are not recognized by the publisher.

nTheadvertiser and advertising agency assume full liability for all content of advertisements (including text, representation and illustrations) and are solely responsible for any related claims against the publisher.

nThepublisher reserves the right to add the word(s) “advertisement” or “advertorial” to the top of pages or paid/sponsored content, if the ad could be confused with Kostuch Media Ltd. editorial content.

nTheadvertiser and advertising agency agree that Kostuch Media Ltd. shall be under no liability in the event of failure to insert any advertisement, for any cause.

nIn the event of a conflict with policies covered within the insertion order, the publisher is not bound by any conditions, printed or otherwise, appearing on con-tracts or copy instructions. The publisher reserves the right to not publish an ad for any reason.

nCommissions, discount payments cash discounts: Two per cent on net (after agency commission) if payment is received within 10 days of invoice date. Publisher reserves the right to cancel future insertions for advertisers with outstanding invoices. Payment should be made in Canadian funds, or equivalent funds, at the rate of exchange prevailing at the time of payment.

nInserts: Rates available upon request. All inserts are subject to approval by the publisher well in advance of publication.

PAGE 15 | 2015 MEDIA KIT

nThepublication is printed through a four-colour process. The publisher does not assume the printing costs of using a fifth colour. Every attempt is made to verify the supplied file against the supplied hard copy proof however, Kostuch Media Ltd. does not accept responsibility for material content or colour.

nDigital files not provided to specification will be subject to production charges. Production charges apply to all revisions made to existing ads and to new ads created in-house:

n When requesting ad assembly, please keep in mind production equipment is not calibrated to match, recreate or determine correct colour. The publisher does not accept liability for spe-cific colour usage in ads assembled by our production team.

nAll shipping expenses are the responsibility of the advertiser. Hard copy proofs will only be returned to the advertiser after publication has been printed and upon client request

nPublication is trimmed to the tail, thus any binding lips or jogging will be to the bottom of the publication (tail).

PRODUCTION GUIDELINES

MATERIAL SUBMISSION

In order to ensure that an ad is produced to specifications, please ensure production guidelines are followed.

All hard copy proofs must be delivered and charges prepaid to:

Kostuch Media Limited 23 Lesmill Rd., Suite 101Toronto, Ont.M3B 3P6 Attention: Derek Rae, Multimedia Manager

All pre-printed inserts must be delivered and charges prepaid to:

Transcontinental LGM Graphics 737 Moray st. Winnipeg, Man., R3J 3S9 Attention: Brian Paterson [Mark cartons with magazine name, issue date, advertiser name and quantity.]

DIGITAL SUBMISSIONS

PDF /X-1a:2001, or a generic PDF created to KML specifications

sent online using Hightail at https://dropbox.hightail.com/KostuchMediaLtd

For further information contact:Derek Rae, Multimedia Manager (416) 447-0888 ext. 274drae@kostuchmedia.com

PAGE 16 | 2015 MEDIA KIT

MECHANICAL REQUIREMENTS

NOTE

nAll critical matter must be kept within the trim dimensions. Please allow .25” on each side for type safety for bleed ads only

nKeep crop marks out of bleed areas

DIGITAL SUBMISSONS:PDF/X-1a:2001, or a generic PDF created to Kostuch Media Ltd. specifications

Send online using Hightail at https://dropbox:hightail.com/Kostuch Media Ltd

For further information contact: Derek Rae, Multimedia Manager(416) 447-0888 ext.274or email drae@kostuchmedia.com

KML does not accept responsiblity for material content, or colour trapping issues. Production charges apply for material not to spec or for alterations.

AD SIZE BLEED TRIM

FULL PAGE 8.375” x 11.125” 8.125” x 10.875”

2/3 PAGE HORIZONTAL 8.375” x 7.25” 8.125” x 7”

2/3 PAGE VERTICAL 5.5” x 11.125” 5.25” x 10.875”

1/2 ISLAND Not applicable 4.625” x 7.5”

1/2 PAGE HORIZONTAL 8.375” x 5.75” 8.125” x 5.5”

1/2 PAGE VERTICAL 4.25” x 11.125” 4” x 10.875”

1/3 PAGE HORIZONTAL 8.375” x 3.25” 8.125” x 3.5”

1/3 PAGE VERTICAL 3.125” x 11.125” 2.875” x 10.875”

1/3 SQUARE Not applicable 4.625” x 4.625”

1/4 PAGE HORIZONTAL 8.375” x 3.25” 8.125” x 3”

1/4 PAGE VERTICAL Not applicable 3.375” x 4.875”

IFC/IBC 8.375” x 11.125” 8.125” x 10.875”

OBC 8.375” x 11.125” 8.125” x 10.875”

DPS 16.5” x 11.125” 16.25” x 10.875”

2/3 DPS 16.5” x 7.25” 16.25” x 7”

1/2 DPS 16.5” x 5.75” 16.25” x 5.5”

1/3 DPS 16.5” x 3.75” 16.25” x 3.5”

1/4 DPS 16.5” x 2.75” 16.25” x 2.5”

SHOWCASE Not applicable 1.75” x 4.75”

MARKETPLACE Not applicable 3.45” x 1.85”

PAGE 17 | 2015 MEDIA KIT

For almost half a century, Kostuch Media Limited has forged and maintained strategic partnerships with several industry groups and associations, including but not limited to:

PARTNERSHIPS

CHD EXPERT CANADASince 1996, CHD Expert worldwide has been assisting clients, both in Europe and North America, by providing them with a vision and an in-depth understanding of the foodservice and hospitality market. CHD Expert Canada is positioned to provide a Canadian perspective, offering a combination of expertise, technology, and an in-depth knowledge to provide clients exceptional solutions, solve their problems and anticipate tomorrow’s trends. Cur-rently the company’s Canadian database features more than 90,000 establishments. With international headquarters based in Lyon, France, CHD Expert operates in more than 14 countries around the world. CHD Canada is committed to provide superior quality database information, value-added services and innovative solutions to help foodservice and hospi-tality companies reach their customers, and market segments. These are critical components to reach our goal of achiev-ing your business growth requirements and 100 per cent total satisfaction. Need additional information? Contact Jim Kostuch, General Manager Canada, TrainCan at jkostuch@traincan.com.

TECHNOMIC INC.In 2011, Toronto-based Kostuch Media and Chicago-based Technomic Inc., entered into a strategic partnership agreement and marketing alliance. The two companies partner on the Top 100 Report, currently produced annually by Foodservice and Hospitality in June and the Top 200 Report, available by special order.

In addition to the Top 100 and Top 200 Reports, Technomic and KML partner on the Restaurant Trends & Directions Confer-ence, held annually in June in Toronto. The conference highlights industry trends with a particular focus on today’s foodservice consumer. As part of this marketing alli-ance, Kostuch Media markets Technomic’s full stable of Canadian products, including, but not limited to its online databases, Canadian Foodservice Digest, and “The Canadian Healthy Eating Consumer Trend Report.”

FISHER HOSPITALITY GROUP/RYERSON UNIVERSITYKostuch Media has a longstanding working relationship with the Fisher Hospitality Group and Ryerson University, jointly producing “The Bottom Line”, published annually as a digital product. This compre-hensive report offers a detailed look at the operations side of the restaurant business, focusing on statistical data to help bench-mark a restaurant’s performance vis à vis industry standards. In only a few years, the online report has quickly become a trusted source of data on restaurant performance and is useful in providing operational data to industry members, assisting them to achieve better results through a more sophisticated understanding of the restau-rant industry in Canada, by sectors.

PAGE 18 | 2015 MEDIA KIT

GET IN TOUCH

MITCH KOSTUCH mkostuch@kostuchmedia.compresident & group publisher ext 272

ROSANNA CAIRA rcaira@kostuchmedia.comeditor & publisher ext 224

BRIANNE BINELLI bbinelli@kostuchmedia.commanaging editor ext 255

HELEN CATELLIER hcatellier@kostuchmedia.comassociate editor ext 269

JACKIE SLOAT-SPENCER jsloat-spencer@kostuchmedia.comassistant editor ext 256

DEREK RAE drae@kostuchmedia.commultimedia manager ext 274

MEGAN O’BRIEN mobrien@kostuchmedia.comweb communications specialist ext 226

MARGARET MOORE ideas@margaretmoorecreative.comart director

COURTNEY JENKINS

cjenkins@kostuchmedia.comgraphic designer ext 249

WENDY GILCHRIST wgilchrist@kostuchmedia.comsenior account manager, U.S.A. 978-689-0230

STEVE HARTSIAS shartsias@kostuchmedia.comaccount manager ext 279

BRENDA JAMES bjames@kostuchmedia.comsales and marketing manager ext 271 (Hotelier magazine)

MARIA FAMA VIECILI mviecili@kostuchmedia.comaccount manager ext 238

CHERYLL SAN JUAN csanjuan@kostuchmedia.comsales and marketing assistant ext 240

TINA ALEXANDROU talexandrou@kostuchmedia.comexecutive assistant/office manager ext 236

DANIELA PRICOIU dpricoiu@kostuchmedia.comaccounting ext 235

KOSTUCHMEDIA LIMITED

23 Lesmill Rd., Suite 101Toronto, ON M3B 3P6

P 416 447 0888F 416 447 5333

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Kostuch Media Ltd.