the multi-screen world with monique sherrett
DESCRIPTION
With Monique Sherrett. More than 60 per cent of North Americans own smartphones. Add desktop computers, tablets and laptops to the mix and there are more Internet-connected devices on the continent than there are people. Get a tour of future-friendly best practices, tips and tricks for successfully running communications and social media channels in a multi-screen world. From mobile web design trends to key lessons for writing for a small screen, you’ll come away with communication strategies that work in the age of mobile.f Speaker Bio Monique Sherrett (@somisguided) has a passion for all things digital, in particular how mobile is affecting marketing communications. She began her career as the web marketing manager at Raincoast Books, where she spearheaded the online marketing strategies for various Harry Potter campaigns, as well as launched Raincoast’s podcast series and blog in 2005. She founded Boxcar Marketing (@boxcarmarketing) in 2007 and has continued to help organizations drive traffic to their sites, analyze the impact that traffic has on the bottom line, and craft actionable meaning from reams of data. Her 1-minute marketing tips can be found at YouTube.com/boxcarmarketing and her online marketing advice is available at Boxcarmarketing.com/blogTRANSCRIPT
Communication Strategies for the Multi-Screen World
Presented May 9, 2014 for The Digital NonprofitMonique [email protected]
Technology Changes (and Quickly)
2007 Social Media Starfish
Today
Wearables?
Source: Lee Lefever
Holy Understatements, Batman!
Source: Gartner, IDC, Enders Analysis
Determine the “So What” for Your Organization
Audience > Mobile > Devices
37 Different Screen Resolutions
Design for the Experience (not the Device)@BoxcarMarketing
#1 Responsive Website Design
Responsive Website Checklist
If you want ... Higher Conversions
•Avoid pinch-zoom
•Design for up-down scrolling
•Large buttons; Avoid clustering links
•1-2 clicks to complete a task (i.e., complete a forms, click to dial)
If you want ... Easy to Maintain and Easy to Share Content
•1 website vs. a full-site and an m-dot site
•1 URL
•No duplicate content
# 2 Email Campaigns
50% of all emails are opened on mobile devices
Email Checklist (1 eye, 1 thumb, 1 arm)
If you want ... Higher Conversions
•Avoid pinch/zoom
•Large buttons
•Clear, primary CTA
•1-2 clicks to complete a task
•Pre-header text
If you want ... More Subscribers
•Clear subscribe options on site (optimize for the entire path)
•Build the list w/social media, email signatures, contests, offer incentives
# 3 Social Media
Social Media Checklist
If you want ... More Awareness, Interest, Desire, Intent, Action
•Invest in good photos
•Always include a short caption w/photos
•Leave room for RT
•Use hashtags
•Inspirational quotes and powerful stats (cheese + broccoli)
•Change up the cover images & URL to match campaigns
•Take advantage of 3rd-party apps from tracking, promoting or fundraising
Fireworks Factory
Pender Island — June 3-5$1133, includes conference, accommodation, meals & ferryBoomBoomBoom.ca
Make a Plan
Do Next Week
Do by Next Month
Do by December
Use your site on mobile & tablet
CSS: font size & buttons Responsive site
Review CTA (tracking, testing)
Simplify forms Responsive email template
Make a list; simplify, optimize
Thx Page CTAsConversion Optimization (tracking, testing)
Use your analytics reports Change cover image & urlsWearables (content
snippets)
Confirm Location listingBig images, content
snippets
Confirm Phone format
