the schoolfinder group media kit
DESCRIPTION
The SchoolFinder Group Media Kit highlights websites like SchoolFinder.com, StudyinCanada.com, GradSchoolFinder.com and ScholarshipsCanada.com. This includes website analytics, community demographics, as well as marketing and recruitment tools for higher education. In addition, it outlines targeted communication options, brand visibility vehicles, and lead generation services.TRANSCRIPT
One MillionStrong.
The SchoolFinder GroupMedia Kit 2014-2015
SchoolFinder.comScholarshipsCanada.comStudyinCanada.comGradSchoolFinder.com
About Us
2 | The SchoolFinder Group
Message from the CEO
Helping students !nd the right school and helping you !nd the right students has been our core mission since day one in 1995. Nothing makes us happier than knowing that we have made a di"erence in a student’s life - in knowing that we helped you and your organization accomplish your goals. As our community of students, counsellors and parents grows to over one million, this continues to be our focus.
Our mission is to change the world. Our passion is to provide excellent service. Excellence means the quality of our websites and educational tools used by students everyday. Excellence also means understanding your needs and providing solutions that deliver results.
In this ever evolving world, we have stayed true to our values. This trust is the foundation of our relationship with hundreds of thousands of students and hundreds of organizations on four continents.
If you are interested in reaching Canadian or international students, we can help. We look forward to working with you.
- Chris Wilkins, CEO & Founder
“Helping students !nd schools and schools !nd students.”
About UsA Global NetworkThe EDge AdvantageLead Generation Brand Visibility Targeted Communication Annual Package OptionsService CostsContact Us
2468
1012141516
THE IMPORTANT THING IS NOT TO STOP QUESTIONING. CURIOSITY HAS
ITS OWN REASON FOR EXISTING.
The SchoolFinder Group
Media Kit 2014-2015 | 3
The SchoolFinder Group is not just a group of websites. We are a dedicated team of professionals who are passionate about education. With nearly 20 years of industry experience and working with hundreds of institutions worldwide, we are the experts in online marketing and recruitment.
As the go-to-resource for higher education, we have the privilege of connecting with students online and o!ine through high school visits, regional fairs, and online webinars. Counsellors and parents use our sites as trusted resources when guiding their students.
Our partnerships with leading education publications, industry associations, and the higher education community allow us to spread our message across Canada and around the world.
Newspapercoverage across 10 Canadian provinces
Counsellormagazines in all high schools across Canada
Careermagazines in all post-secondary career centres
40high school visits
24online webinars
55,000social media followers
A GlobalNetwork
A GLOBAL NETWORK | DEMOGRAPHICS
GradSchoolFinder.com
Canada’s complete listing of graduate, business, medical, dental, teaching, and law schools.
StudyinCanada.com
A trusted site for thousands of international students, parents, and agents as they start their Canadian school search.
ScholarshipsCanada.com
Canada’s largest and most comprehensive database of scholarships, bursaries, grants, and awards.
SchoolFinder.com
One of Canada’s most trusted resources for exploring post-secondary options with detailed information on schools, program prerequisites, costs, and deadlines.
2,609,805views/year
671,697visits/year
3.88pages/visit
9,358,342views/year
1,096,342visits/year
8.54pages/visit
854,890views/year
294,890visits/year
2.90pages/visit
1,000,000members
47,000programs
11,000new sign-ups a month
292,138views/year
71,166visits/year
4.10pages/visit
2,000,000visitors
$170 millionin total scholarships
380careers
21%mobile tra!c
Top 3Canadian members by province
233 countrieswith members
Top 10site visitors by country
1. Canada2. USA3. India4. China5. UK
6. Nigeria7. Pakistan8. Brazil9. Philippines10. Mexico53%
ON BC AB
17% 13%
4 | The SchoolFinder Group
2,000,000visitors
$170 millionin total scholarships
380careers
Rachel from Calgary, Alberta
- Grade 12 student with an 88% average- Looking to pursue Natural Science,
starting September 2014- Highly interested in a university in
British Columbia- Interested in research experience and
cross-country running
1. Canada2. USA3. India4. China5. UK
6. Nigeria7. Pakistan8. Brazil9. Philippines10. Mexico
Media Kit 2014-2015 | 5
6 | The SchoolFinder Group
The EDgeAdvantage
THE EDGE ADVANTAGE | CLIENT PERKS
With over 1 million members, 2 million site visitors, and 13 million page views, our clients get increased visibility through enhanced pro!les on SchoolFinder.com, StudyinCanada.com, and GradSchoolFinder.com.
Clients cut through the clutter by using our internal SEO to display higher on search results. Be top of mind (and the page) with branding opportunities like search logos and pro!le banners. Take advantage of this premium placement as students are saving schools to their shortlist, comparing program requirements, and requesting information.
Average Pro!le Views
SchoolFinder.com
StudyinCanada.com
GradSchoolFinder.com
Non-Client Client
19
171
94
1,448
97
2,292
15x more traffic
9x more traffic
23x more traffic
Media Kit 2014-2015 | 7
We’re here to help
From comprehensive packages to year-round support, we are committed to your success. Every client is backed by a full team of student engagement strategists, digital account coordinators, and graphic designers. Our tried-and-tested EDge approach ensures that you optimize your resources, accomplish your goals, and seamlessly align messaging with your brand. Keep a pulse on the industry with our research and shared best practices.
Strategic Planning
- Needs Assessment - Current Initiative Review- Quarterly Campaign Planning
Account Management
- Creative Consultation - On-going Campaign Coordination- Industry Best Practices
Analytics & Reporting
- Detailed Campaign Reporting- Monthly Pro!le Activity- Research Insights
Client
8 | The SchoolFinder Group
LeadGeneration
LEAD GENERATION | BUILDING YOUR PROSPECT POOL
Finding the right student can sometimes feel like looking for a needle in a haystack. With the right recruitment tools, this can be easier.
The !rst step is being visible and available to students who are interested in you. InfoRequestTM is a great tool for capitalizing on students who visit your pro!le and would like to engage with you. Using highly targeted and re!ned tools like LeadMatchTM and Dashboard Badges, you can be matched to the right students and grow your prospect pool with quali!ed leads.
prospective student leads generated for our clients in the last 12 months
102,000are highly or very highly interested in requested schools
42%
represented in student lead requests
172 countriesgenerated on average per client over 12 months
530 leads
LeadMatchTM
Filter by:
- Level of Study - Degree Type Interest - Current Residence (Country or Province)
- Program of Interest - Location of Study Interest
Get the Scoop on Students:
- Contact Details- Academic Average- Current/Last School - Level of Interest
11,000new sign-ups every month
Seamlessly import your leads into your CRM or SIS through LeadPostTM
Capture student’s attention as they are creating their pro!le and actively investigating school, scholarship, and career options.
Dashboard Badges
Discover the new frontier in online recruitment with Dashboard Badges. This new tool gami!es your recruitment by encouraging students to take micro-commitment actions as they build their relationship with your school.
Media Kit 2014/2015 | 13
John from Toronto, Ontario
- Grade 11 student with an 85% average- Looking to pursue Accounting, starting September 2015
- Highly interested in a college in Ontario
Media Kit 2014-2015 | 9
10 | The SchoolFinder Group
Brand Visibility
BRAND VISIBILITY | CUT THROUGH THE CLUTTER
Banners
Get the word out about your events, hot programs, upcoming deadlines, and increase general branding.
Advantages
- Mobile site placement- Included in newsletters- Visible on all ScholarshipsCanada.com
site pages
Advantages
- Year-round readership- Linked to school pro!le- Shared on social media
Advantages
- Geo-target- Content-target- Program-target
2 millionvisitors
13 millionpage views
700,000Canadian subscribers
200,000international subscribers
8,000views/month
189xmore visitors
Looking to increase your brand visibility? Connect with over 1 million members and 2 million site visitors who are looking at school, scholarship, and career information. The SchoolFinder Group o"ers a variety of digital solutions to get you noticed by students on their desktop, tablet, and mobile devices.
Newsletters
Connect with students by communicating about more than just your cost and programs.
Featured Scholarships
Help students who want to be in your classrooms get there by highlighting your scholarship opportunities.
Media Kit 2014-2015 | 11
"Working with The SchoolFinder Group, we have been able to reach and recruit new students we wouldn’t have otherwise. Customer service is also top-notch!"
Kurtis KnappeOnline Marketing O!cerUniversity of New Brunswick
TargetedCommunication
TARGETED COMMUNICATION | PERSONALIZED CONNECTIONS
Email Campaigns
Use targeted email campaigns to build a 1-to-1 relationship with students, parents, and counsellors. With 34 !lter options, you can focus on the right audience from our 1 million member community. Detailed tracking and reporting is provided following the campaign deployment, so you can see open and click-through rates.
Gain direct access to over 1 million students, parents, and counsellors through targeted email campaigns, exclusive online webinars, and program-targeted banners. Engage the right students through online marketing services.
8%open-to-click conversion
25%average open rate
34!lter options
”
”
12 | The SchoolFinder Group
Program-Targeted Banners
Put your programs front and centre for highly engaged prospects who are actively looking at similar programs at other schools. Di"erentiate yourself from the crowd with this strategic positioning of your program.
0.23%click through rate
47,000+programs
Unlimitedimpressions
Media Kit 2014-2015 | 13
25%attendance rate
30-60minutes
6custom questions
Online Webinars
Directly interact with registered participants including prospective students, counsellors, and parents. Engage with your exclusive audience through interactive poll questions, chat, and live Q&A sessions. With detailed post-event reports, you’ll have the inside scoop on all registrants for tailored follow up.
Media Kit 2014-2015 | 11
Media Kit 2014-2015 | 13
LEEDS METROPOLITAN UNIVERSITY UNITED KINGDOM
"We conducted our !rst webinar and were surprised that students within our city took part. During a high school visit, one student stated that because of the webinar, they will apply to UNBC."
Pam FlagelAssociate Registrar - Enrolment ServicesUniversity of Northern British Columbia
14 | The SchoolFinder Group
Annual Package Options
ANNUAL PACKAGE OPTIONS | PRICING
BannersClient Perks
MobileeTour 5
EmailCampaigns
Featured Scholarships(2 months)
DashboardBadges
ProgramTargetedBanners
OnlineWebinars
100Kimpressions(up to 3 campaigns)
Basic$4,000
200Kimpressions(up to 6 campaigns)
Mobile eTour 5
or
Featured Scholarships
Mobile eTour 5
or
Featured Scholarships
20Knames (up to 3 creatives)
Super Recruiter$7,500
400Kimpressions(up to 9 campaigns)
40Knames (up to 6 creatives)
5programs
1session
1badge
1badge
1badge
Integrated$12,000
600Kimpressions(up to 12 campaigns)
60Knames (up to 9 creatives)
15programs
3sessions
Ultimate$17,500
Brand Awareness Targeted Communication
MonthlyNewsletters
MobileeTour 5
FeaturedScholarships
Banner Advertising
EventListings
Email Campaigns
OnlineWebinars
Program TargetedBanners
Lead Generation
InfoRequestTM LeadMatchTM DashboardBadges
Client Perks
Enhanced Pro!le LeadMatch™NewslettersEvent Listings
Enhanced Pro!le
SocialLinksTMWebLinksTMPro!leBanners
Media Kit 2014-2015 | 15
Service Costs
PRICING | SERVICE COSTS
Online Webinars Mobile eTour 5
Max File Size-40K40K
Size ( w x h )-300 x 250728 x 90
FormatArticleBig BoxLeaderboard
SchoolFinder.com$250 / issue$1,250 / issue$1,250 / issue
StudyinCanada.com$250 / issue$750 / issue$750 / issue
Our HTML5 Mobile eTour 5 allows you to engage students on-the-go by putting your school in the palm of their hands.
Mobile eTour 5$1,500
Online webinars are 30-60 minute seminars that allow you to directly interact with prospective students, counsellors, and parents.
Exclusive Webinar$1,000
Newsletter
Advertise in our monthly SchoolFinder.com newsletter that reaches Canadian students, parents, and counsellors or our quarterly StudyinCanada.com newsletter that reaches international students, parents, and agents.
Net CPM Rate$300--
Setup$500$1,000$5,000 / month
FormatHTMLLanding PageScholarship Alerts
Sorts (2 Included)$10 / sort-supports most sizes, GIF, JPG or text
Size / Links40K / 5 URLs-
The names in our SchoolFinder Group community are collected under strict opt-in guidelines and adhere to PIPEDA (Personal Information Protection and Electronic Documents Act) and Bill C-28 (FISA).
Max File Size40K40K15K--
Size ( w x h )300 x 250728 x 90300 x 50Text ListingText Listing
FormatBig Box BannerLeaderboard BannerMobile BannerFeatured ScholarshipEvent Listing
Net CPM Rate$37$37$20$550 / month$250 / month
OptionsGeo-TargetingContent-TargetingProgram-TargetingExpanding CreativePre-roll VideoFrequency Capping
Online Advertising
Our proprietory advertising platform gives you the option to choose who sees your ad, ensuring your message is delivered to the right audience.
EDge Interactive
Head O!ce67 Mowat AvenueSuite 533Toronto, OntarioCanada M6K 3E3
UK O!ce15 Queen SquareLeeds, West YorkshireUnited Kingdom LS2 8AJ
Botswana O!ceP O Box AB45ABC PhakalanePlot 123 Oodi BotswanaGaborone Botswana
TF: 1 800 211 5577T: 1 416 494 3343F: 1 416 494 0949
Copyright © 2014-15 EDge Interactive 000109062014