ToiletClub* (or not)Hong Kong - 2013/June/9

Amber Matthews, Calvin Chan, Lucas Gerard,Vincent Mah, Yana Gafurova

Tuesday, 11 June, 13

Pitch: People* want Clean* Toilets

Tuesday, 11 June, 13

Tuesday, 11 June, 13

✤ Result: Invalidated

✤ not a problem in Hong Kong;free toilets in Shopping Malls, Hotels, McDonalds

✤ Learned:1. People definition: too broad2. Location: China needs this more than Hong Kong

Riskiest Assumption:People want clean toilet

4 Hours

Tuesday, 11 June, 13

Pivot #2: Pay to V.I.Pee

Tuesday, 11 June, 13

Riskiest Assumption:People will payto skip the queue

✤ Result: ValidatedPeople will pay (80%)

✤ Pay from HK$2~$20(average $7)

✤ Learned:unable to validate in concierge style

2.5 Hours

Tuesday, 11 June, 13

Pivot #3:Secure Short-term Storage

Tuesday, 11 June, 13

Riskiest Assumption:people will trust the lockers provided

✤ Result: (in)validated:

✤ 1. People will use lockers (if provided by trusted party, e.g. MTR, Shopping Mall...)

✤ 2. Inconclusive: can’t test in short time

2 Hours

Tuesday, 11 June, 13

✤ Riskiest Assumption:Tourist trusts us to deliver luggage

✤ Result: InconclusiveSuch service exists at premium (HK$600~$1000+)

✤ Learning:

✤ 1. Low competition

✤ 2. Unable to test withHotel and Airport outside of office hours

Branched Pivot:Luggage Pick-up & Deliveryfrom Hotel to Airport

1.5 Hour

Tuesday, 11 June, 13

✤ 1. Approach the MTR company re: space rental for lockers

✤ Trust

✤ 2. Explore pick-up service, logistics

✤ Trust

Next Step: continue exploring1. Locker in MTR Stations2. Luggage Pick-up/Delivery Service

Tuesday, 11 June, 13

To be continued...Amber Matthews, Calvin Chan, Lucas Gerard,

Vincent Mah, Yana GafurovaTuesday, 11 June, 13