tweeting bout taxes - 140char nyc

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Tweeting About Tweeting About Taxes Taxes Jessica Orquina Jessica Orquina Public Affairs Specialist Public Affairs Specialist IRS eCommunications and Marketing IRS eCommunications and Marketing

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Page 1: Tweeting bout taxes - 140char nyc

Tweeting About TaxesTweeting About Taxes

Jessica OrquinaJessica OrquinaPublic Affairs SpecialistPublic Affairs Specialist

IRS eCommunications and MarketingIRS eCommunications and Marketing

Page 2: Tweeting bout taxes - 140char nyc

IRS Communications MissionIRS Communications Mission

The Office of Communications is the focal point The Office of Communications is the focal point for planning, coordinating, and producing for planning, coordinating, and producing national communications. national communications.

In other words, In other words, we provide informationwe provide information to to taxpayers, IRS stakeholders, and media.taxpayers, IRS stakeholders, and media.

Page 3: Tweeting bout taxes - 140char nyc

How do we provide information to How do we provide information to people where they are?people where they are?

Page 4: Tweeting bout taxes - 140char nyc

General challenges we faceGeneral challenges we face

IRS is a traditional organizationIRS is a traditional organization Privacy / security concernsPrivacy / security concerns Limited resourcesLimited resources

Page 5: Tweeting bout taxes - 140char nyc

Challenges we face on TwitterChallenges we face on Twitter

Taxes are not everyone’s favorite topicTaxes are not everyone’s favorite topic The tax code is very complicatedThe tax code is very complicated How does the IRS add value on Twitter?How does the IRS add value on Twitter?

Page 7: Tweeting bout taxes - 140char nyc

Thank you!Thank you!

Jessica OrquinaJessica OrquinaPublic Affairs SpecialistPublic Affairs Specialist

eCommunications and MarketingeCommunications and Marketing

Twitter: Twitter: @@JAOrquinaJAOrquina

Email: Email: [email protected]@IRS.gov