https://youtu.be/r2c_XzYq93o

Synopsis

• New brand image

• Visual of the taste of Ribena

• Transport to the Ribenary World

• Emotional Transfer

Target Audience• Us!• Pre-family• Young adults

Language

• Persuade to buy• Rebranding to appeal to a new audience

Purpose

“The fruityest, tastyest, juicyest, blackcurrentyest Ribena”

• Wordplay around the suffixes –y and -est

How was the ad made?• Surreal• After affects• Photoshop• Computer animated• 2D Animation

Why does this advert stick in your mind?

Amy Kean, regional director of strategy at Asia Pacific:

“It’s rare to find an advert that is part favourite, part arch nemesis, because you cannot get it out of your head… It’s weird (rabbits with sunglasses, it’s compelling (ridiculously addictive soundtrack from Tiger Monkey)…

…if your ad can make people think and talk, you’re doing something right”

How does It make you feel?• Joyful• Happy• Smiley• Excited• Positive