© 2008 eyeblaster. all rights reserved presented by: mick o’brien● 30 th july 2009 apac...

© 2008 Eyeblaster. All rights reserved

Presented by: Mick O’Brien● 30th July 2009

APAC Strategic Update


Agenda

•APAC Major InitiativesKorea, Japan, China

•The Million Dollar IdeaCurrent Challenges & Opportunties


APAC Major Initiatives

© 2009 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved

APAC Major Initiatives•Korea

New partner established in Souel, Korea

Opportuntity to work with global brands such as Samsung, LG, Kia, through Cheil – largest agency in Korea

•Japan

Presented to DAC independent option so Eyeblaster can be exposed to larger opportunities

Should be established in Q1 2010

Presented rich media solutin to Yahoo! Japan

Power their homepage rich media formats

Allow them to offer new formats to the market

Opportunity to work with Yahoo! JP and their Premium Rich Media Network


Who Is Dentsu?

Dentsu Inc., founded in 1901, is the largest advertising company brand and the fifth largest marketing and communications organization in the world. Based in Tokyo, the group has more than 6,000 clients and more

than 17,503 full-time employees* in both Japan and in its offices overseas. Consolidated billings (net sales) for fiscal year 2007 were recorded at

$20,536 million. Dentsu is publicly quoted on the Tokyo Stock Exchange

• Presented to Dentsu

Clients include, H&M, Japan Airlines, Canon, Toyota and many more..

Outlined our independent objectives

Were very impressed with our product overview - they did not realise the full extent of our offering

Welcomed the localisation of the new Japanese interface

They are very interested to start working with us on a local level

They would like to expand their international operations either through setting up new offices or M&A – want ownership of their clients

APAC Major Initiatives


APAC Major Milestones•China (338M Internet users – growing at 8M/mth > 93.5M are broadband connections)

Looking to create independent operations

Take better control of China market and growth

Develop a service centre in Guangzhou to support the APAC region

Opportunity to work with Sina – top 10-15 sites globally

New strategist started, Shane Crombie – presented to management 3rd party adserving option for global agencies

Shane presented Eyeblaster to Sina CEO as their preferred rich media partner

Eyeblaster has a creative approval process – will offer Sina a workflow due to government regulations with creative

Have discussed running 2 trial campaigns scheduled to run next two months

Big opportunity for direct business - 8% of Media

Opportunity to become their excluvise 3rd party ad server – preventing Doubleclick or Atlas from ad serving

Integrate with Baidu to grow CC4S


The Million Dollar Idea$86m


Million Dollar Idea – The Problem

• ACM - How do we sell right now? We pitch to an agency the ACM solution

•Do you know how long the ACM presentation goes for?

1.5-2hrs

•At what stage did they turn off and zone out?

Each media buyer is different, maybe 5 of the 50 slides are of value to him/her

•What do we expect from an ACM presentation The agency to commitent their ad serving business to us?

•And when the agency has a global agreement with Doubleclick or Atlas? The opportunity is lost – "thanks but no thanks – come back in 12 months"


A Solution is what the agency requires!

•Are we all competing on technology? Who has the most innovative format? The best trafficking tools? The best

re-targeting tools? The best creative tools?

•What are we missing as a company when we sell? Not understanding the challenges the agency has with their clients

Not offering a tailored solution for specific clients

•We are competiting on technology…when…

Million Dollar Idea – The Problem


Million Dollar Idea – The Idea!

• Not suggesting we should stop talking with agency groups Should continue these discussions at a senior level – very important. But they

take time to land

• Not suggesting we don't build a P&B, Ad Exchange/Trading platform These are important products to help win agency group agreements

• Not saying we should stop innovation with rich media We do need to be competitive – and require specialist sales people to sell rich

media

• So what is the Million Dollar Idea? We've already slightly touched on it…


We create Vertical sales opportunities –

it's as simple as that!


Million Dollar Idea – Problem Solvers

• Travel, Automotive, Entertainment, Computers, FMCG, Finance etc…

• A vertical sales approach will allow us to walk back into an agency when there is a global agreement with a competitor

• It will position Eyeblaster as a different company – solution specialists, problem solvers of digital marketing

• We create tailored, vertical sales presentations that can be easily customised for different advertisers for example, Expedia; Might have a global agreement with Atlas - but the agency still has many challenges

with this advertiser including:

Managing Search and Display separately, duplication with affiliates, limited creative oppportunities, no creative optimisation or re-targeting

But they are buying 100's of millions of impressions each month



• We can build a tailored Travel-Vertical presentation that consists of a solution to address their customer needs;

• Drive more sales, more creative options, smarter targeting, clearer picture about search & display etc…

• Our Travel solution can offer them: Universal Tags & DeJaVu Tags, Smart Versioning, Creative Optimisation, Channel Connect for Search, GCM,(Channel Connect for Mobile – TBC)

• Does the agency really need to know all about the technology that solves their problem?

• Do IBM sell technology or sell a solution?


...A new way of selling

Become more like IBM Solution Sales Specialists



Million Dollar Idea – How?

• It will change the image of Eyeblaster forever – Dean Donaldson is leading the charge with high level marketing challenges

• Change the perception from our competitors

• Eyeblaster will be viewed as Marketing Solution Specialists – Problem Solvers

• Our ACM sales force concentrates on speaking with Account Directors and addressing their individual clients needs

• Create prospect lists targeted by Vertical

• Back this up by CRM tracking and reporting


Million Dollar Idea – How?

• We start selling solutions not technology

• What else does this require? We already have the technology – it will require complete buy in from

Eyeblaster management

It will require product & marketing support

We re-package our sales presentations and sales materials (word documents, proposals, research) so the sales person does not need to waste time developing these themselves

ACM solution specialist will be provided with relevent sales information – not a 50 slide presentation


Million Dollar Idea – What Do We Charge?

• Consultancy fees

• Set up and support costs

• Creative production services

• Data services

• CPM

• I'm sure there's lots to discuss – but I see this as a change we can make without too much financial investment – but the change it could make in the industry…

is…ENORMOUS!


You’ve been a great audience ...how’d I go for time?

(Davis Cup / Israel sweeps Russia 3-0 on way to historic semifinal ... 12th July 09)

Thank you!

© 2008 eyeblaster. all rights reserved presented by: mick o’brien● 30 th july 2009 apac...

Documents

clients apac major initiatives

korea japan

media opportunity

apac region opportunity

cc4s slide

fast slide

new formats

new offices