TrailGuide Media KitTrailGuide is the only authorized guide covering all 332 miles that make up the Great Allegheny Passage and C&O Canal Towpath. It is produced and distributed by the Allegheny Trail Alliance in cooperation with the C&O Canal National Historic Park. It features:

• Mile-by-mile highlights from Washington, D.C. all the way to Pittsburgh• 83 lodging properties, 76 places to eat, 28 bike shops and rentals, 17 tour and shuttle services• Mileage and elevation charts and maps for all 332 miles over both trails• Complete camping lists for both the C&O Canal Towpath and Great Allegheny Passage • Town by town business directories, services, and maps for trail travelers • Includes a full color, two-sided weatherproof map that cyclists use while traveling• Multi-day itineraries, planning checklists, FAQ’s, a month by month weather chart, a list of

trailhead access points, and parking information• 248 pages packed with trail descriptions, features and towns, photos, a brief history of the

railroads, the canal, and building of the trails✳ Bonus – six weekend trip plans and four thru trip plans! Top 10 BENEFITS of advertising in TrailGuide:

1. Updated annually, it’s the only authorized guide to both the Great Allegheny Passage and C&O Canal Towpath 2. TrailGuide is purchased in all 50 states and by international travelers 3. 9,000 TrailGuides published annually 4. 50,000 thru-trippers each year do one or both trails, end to end, and spend over $100/day on average 5. All TrailGuide proceeds are reinvested in trail projects 6. Advertisers get a FREE hotlink on the interactive “explore” map on GAPtrail.org 7. GAPtrail.org receives over 50,000 page views each month 8. Visitors who stay overnight, eat in restaurants, and shop in towns, use TrailGuide to help plan their visits 9. Annually, the trails receive 4 million visits 10. Over 8 million people live within 50 miles of the trails

Published by: Allegheny Trail Alliance • P.O. Box 228 • Homestead, PA 15120 admin@GAPtrail.org • www.GAPtrail.org

1 4 T H E D I T I O N$10TrailGuide T

HIR

TE

EN

TH

ED

ITIO

N G

RE

AT

ALLE

GH

EN

Y P

RE

SS

Official Guide to The C&O Canal and The Great Allegheny PassageT H I R T E E N T H E D I T I O N

Ferry across the Potomac to

Leesburg, VA

Covering the Completed 332-Mile Trail System from Washington, DC to Pittsburgh, PA

Includes Vinyl Map, Points of Interest and Trip-Planning Tips

‘The Ride of Your Life’

TrailGuide

Visitors should plan their trip by the mile. The Great Allegheny Passage TrailGuide is a good place to start, with advertisements that are almost as good as the text. —Matthew L. Wald, The New York Times

Who We Are The Allegheny Trail Alliance is a coalition of trail organizations in southwestern Pennsylvania and western Maryland that built and stewards the Great Allegheny Passage, a spectacular 150-mile multiuse rail-trail system between Cumberland, Md. and Pittsburgh, and the 52-mile Montour Trail which provides a connection to the Pittsburgh International Airport. The GAP connects to the 184.5 mile C&O Canal Towpath in Cumberland and provides a non-motorized, nearly level trail system between Washington, D.C. and Pittsburgh.

What We Do • Market the trail experience to cyclists across

the U.S.• Raised $80 million to build the GAP• Produce the official GAP Maps and trail

town maps• Maintain the GAPtrail.org site with over

50,000 monthly page views• Partner with eight tourism agencies across

four states• Partner with Amtrak for walk-on bike service• Produced a 30 minute “On the Passage” video• Drive media coverage of the GAP and its

trail towns • Answer visitor and media questions through

GAPtrail.org• Publish TrailGuide, the authorized guide to

the GAP and C&O Canal Towpath• Market and increase tourism to the two

trails, driving more people into towns and businesses all along the 332 mile route

• Developed an iOS app that covers the trail expe-riences and town amenities for over 6,000 users

Allegheny Trail Alliance P.O. Box 228 • Homestead, PA 15120 admin@GAPtrail.org • www.GAPtrail.org

A L L E G H E N Y T R A I L A L L I A N C E

5.0 out of 5 stars Great book for GAP trail bikers | by Ray S. Ames Jr. on August 30, 2015 | Verified Purchase Excellent book for those interested in riding the GAP trail. It has maps of trail towns, contact info for businesses (B&Bs, cafes, bike shops, groceries, etc.) It also has several suggested itineraries for multi-day trips. And to top it off, proceeds for the book go to back to the trail association. What could be better?

5.0 out of 5 stars Great guide | by Liz on September 11, 2015 | Verified Purchase This is a much needed accessory if you plan on biking the GAP and the C&O. We used it extensively on our tour and it was very handy to have all the maps and resources in one book. You can buy it almost anywhere along the trails for $10. It was at visitor stops, hotels, restaurants, etc.

TrailGuide is one of most respected trail guides in the Country

Boston

Smithton

CONNELLSVILLE*

Rockwood

Ohiopyle

Con�uence

Little Orleans

Hancock

Hagerstown

Frederick

BrunswickPoint of Rocks

PITTSBURGH*

P E N N SY LVA N I A

Frostburg40Alt.

51

267

66

Meyersdale

MASON-DIXON LINE

51

CUMBERLAND*

Shepherdstown

279279INTERSTATE 279376

INTERSTATE

McKeesport

27970INTERSTATE

Williamsport

279270INTERSTATE

27995INTERSTATE 279495

INTERSTATE

279295INTERSTATE

379395INTERSTATE

279495INTERSTATE

M A R Y L A N D

W E S T V I R G I N I A

V I R G I N I A

27968INTERSTATE

27970INTERSTATE

27981INTERSTATE

27968INTERSTATE

522

N

220

SutersvilleWest Newton

1

CEDAR CREEK PARK

FORT FREDERICK

MONOCACY AQUEDUCT

Seneca

BIG SAVAGE TUNNEL

27970INTERSTATE

Homestead

WASHINGTON, D.C.*

PINKERTON TUNNEL

HOT METAL BRIDGE

SALISBURY VIADUCT

KEYSTONE VIADUCT

CONTINENTAL DIVIDE

BORDEN TUNNEL BRUSH TUNNEL

PAW PAW TUNNEL

White’s Ferry To Leesburg, VA

GREAT FALLS

GEORGETOWN, MILE 0

HARPERS FERRY*

51

M I L E AG E TA B L E

*AMTRAK’s Capitol Limited stations with walk-on bicycle service.

1273

Homestead

2651687896

108124139200224251263324

834597686

104116132147208232259271332

254252708198

113173198225237298

172745577388

149173200212273

1028405671

132156183195256

18294661

121146173185246

122843

104128155167228

163292

117143156216

1576

100127139200

6085

112124185

255163

124

2739

100

Willi

amsp

ortShepherd

stown

61

*

*

*

* *

C&O Canal Towpath

www.GAPtrail.org

This map was funded by Somerset, Westmoreland and Fayette Counties’ Tourism Grant Programs

To order more tear-off maps, please go to www.GAPtrail.org/contacts

Copyright © 2017 Allegheny Trail Alliance

GREAT ALLEGHENY PASSAGE & C&O CANAL TOWPATH

T W O S C E N I C T R A I L S — O N E A M A Z I N G J O U R N E Y

Pittsburgh

Philadelphia

Washington, DC

Cleveland

Detroit

Columbus

Cincinnati

Louisville Charleston

Richmond

ChicagoNew York

Albany

BostonBu�alo

Toronto

State College

BaltimoreIndianapois

Grand Rapids

Providence

OHIOPYLE LOW BRIDGE – GAP Mile 71 Photo: Paul g Wiegman

BIG SAVAGE TUNNEL OVERLOOK – GAP Mile 21.5 Photo: Paul g Wiegman

MONOCACY AQUEDUCT – C&O CANAL TOWPATH Mile 42 Photo: Steve Dean

SALISBURY VIADUCT – GAP Mile 33.5 Photo: US Aerial Video

WEST NEWTON P&LE TRAIN STATION AND VISITOR CENTER – GAP Mile 113 Photo: Michele M. Gornick

N

Map Courtesy of TrailGuide

trail map tablet_201.indd 1 7/18/2017 1:30:56 PM

T A R G E T G R O U P S F O R T R A I L G U I D E S A L E S

Bicycling tourists are older, wealthier, and in demand —Marsha Mercer Stateline.org

Who Advertises in TrailGuide?

17 Tour and Shuttle Services

28 Bicycle Shops and Rentals

76 Restaurants, Cafés, and Food Markets

83 Lodging and Camping Properties

8 Destination Marketing Organizations

Target Audience• Cyclists planning bike trips on the Great Allegheny

Passage and C&O Canal Towpath

• New travelers coming to the region, looking for outdoor recreation, lodging and shuttle services and restaurants

• Bike tourists from all 50 states and over 35 countries

• Families wishing to create lasting memories

• Tourists looking for unique, authentic adventure experiences with high-level services along the way

Age Distribution of Multi-Day Users and All Users on the Great Allegheny Passage

Source: 2012 Trail Town User Survey Report

Age Multi-day All Users Group Users % %

Under 10 0.6% 4.1%

10 - 15 3.6% 4.9%

16 - 24 8.4% 6.6%

25 - 34 11.2% 10.3%

35 - 44 11.9% 13.3%

45 - 54 31.7% 26.5%

55 - 64 22.2% 22.3%

65+ 10.3% 12.0%

TOTAL 100.0% 100.0%

TrailGuide Sales 2010-2016

1. PENNSYLVANIA* 3,269

2. OHIO* 1,245

3. VIRGINIA 1,228

4. MARYLAND* 1,224

5. NEW YORK* 690

6. NORTH CAROLINA 382

7. NEW JERSEY* 367

8. CALIFORNIA 366

9. MICHIGAN 358

10. FLORIDA 317

...40 OTHER STATES 3,482

Plus 91 international sales

*Top five origin states for Pennsylvania multi-day and day-trip travelers

35%

30%

25%

20%

15%

10%

5%

0%

Under 10

10-1516-24

25-3435-44

45-54

55-64

65+

Multi-Day Users %All Users %

54% 49%

The number of trips made by bicycles in the U.S. more than doubled from 1.7 billion in 2001 to 4 billion in 2009 (National Household Travel Survey) and 49 per-cent of the trips are made for recreational/vacation pur-poses (2011 Outdoor Recreation Participation Report).

1/2 Page4⅝" x 3¾"

1/4 Page2¼"x 3¾"

Full Page4⅝" x7⅝"

Back Cover5¼" x 8⅜"

Inside Back Cover3⅞" x 8¼"

Inside Front Cover5⅛" x 8½"

SELECT YOUR AD SIZE

YOUR COMPLIMENTARY COPIES(To Sell and Keep the Income)

Electronic files required – press quality (high resolution) PDF with fonts embedded or outlined preferred. All images supplied must be at least 300 dpi.

Line art, such as bitmapped logos or scanned text should be vector-based or prepared at 1200 dpi at 100%

AD SIZES (Width x Height) MECHANICAL REQUIREMENTS

QUESTIONS:

SIZE OF MATERIAL WIDTH DEPTH

Trim size 5⅜" 8½"

Image area 4⅝" 7⅝"

Bleed size 5⅝" 8¾"

All live copy and/or illustrations must be kept at least ⅜" from all trim or binding edge. Full page bleeds will need to have a ⅛" bleed surrounding the ad.

☐ Quarter Page $ 488

☐ Half Page $ 888

☐ Full Page $ 1,488

☐ Multiple Page Spread (per page) $ 1,288

☐ Map Block + Quarter Page $ 1,488

☐ Map Block + Half Page $ 1,888

☐ Map Block + 1 Full Page $ 2,388

☐ Inside Cover + 1 Full Page $ 5,400

☐ Back Cover + 2 Full Pages $ 7,250

☐ Map Cover + 2 Full Pages $ 5,000

Quarter Page 10

Half Page 20

Full Page(s), Cover(s)

40Map Block + Quarter PageMap Block + Half PageMap Block + Full Page

Last day to reserve ad space February 20, 2018 Last day to send ad materials February 27, 2018 for ad prepared by ATA

Press-ready files sent to ATA March 8, 2018

All payments due May-June 2018

ADVERTISING IMPORTANT DATES

CIRCULATION INFORMATIONTrailGuide is the official guide to the Great Allegheny Passage and C&O Canal Towpath, and connects tourists to towns and their businesses. The press run for the 14th Edition will be 9,000.

Contact Doug RiegnerAllegheny Trail Alliance

P.O. Box 228, Homestead, PA 15120

Telephone: 724-309-4041E-mail: driegner@gaptrail.org

Map Block 3⅝" x 3¾" TrailGuide proceeds are reinvested in

trail projects and maintenance!

Map Design

PLUS: Free hotlink on GAPTrail.org

PUBLISHED MID-APRIL 2018

Back Cover 7½" x 3¾"