2012 media kit

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have recycling pro- GM revivmall car efforts.

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tableLetter from the PublisherAt Waste & Recycling News, we take your business very serious.

For our readers, that means investing in the largest editorial staff in the industry. Every business day, our reporters and editors are in the field and on the phone. Their goal is simple – to bring you news that helps inform the decisions you make at your organization.

For our advertisers, that means investing in ways to bring your marketing message to your customers. We’ve come a long way since 1995 when we launched our popular print publication. We now have online newscasts, five e-newsletters and three conferences.

When we combine these investments, we have an unbeatable combination: Editorial content that waste and recycling professionals need and an audience of decision makers that marketers need to reach.

In 2012, we’re excited to debut several programs for readers and advertisers: 1. The Corporate Sustainability Report e-newsletter provides weekly insight into environmental initiatives at Fortune 1,000 companies. These business leaders help set the tone for the nation on all things “green.” 2. Our Waste Fleet Conference debuts in 2012. Indianapolis will host this gathering of fleet managers, drivers and executives. An outdoor “Ride & Drive” featuring the latest waste vehicles highlights this event, which includes two days of educational sessions. 3. Attendees at our Residential Recycling Conference in Dallas and Corporate Recycling & Waste Conference in Orlando can sit back and enjoy our first print Show Dailies. Our editorial staff will provide our attendees a daily copy of Waste & Recycling News each morning.

To our readers, thank you for sharing your stories with us. You enable us to create this community of business professionals, municipal leaders, non-profits and activists. To our advertisers, thank you for your investments and partnerships. Here’s to a great year ahead.

Brennan Lafferty Publisher

Letter from the EditorIn 2011, Waste & Recycling News was reborn.

We hired new reporters and editors, and moved our newsroom to Crain Communications Inc. headquarters in Detroit. We brought with us a fresh and dogged attitude toward our industry’s news.

Our transformation has left us perfectly poised to make 2012 the best year in our publication’s 17-year history. And that’s not just talk.

Our audience has always turned to us for the best, most timely and most objective industry news. In 2012, we will be offering them much more than we ever have. We now have the team and the resources to create something special.

Our industry has already noticed that our traditional products – a strong print edition, email newsletters and breaking news online – have improved significantly. We will continue to make them more interesting, lively and timely.

Our editorial calendar is ambitious, but our industry deserves it. Among the highlights: new, never-before-seen listings; issues singling out the young stars and women in the waste and recycling industries; and the most anticipated issue in memory: 100 years of the garbage truck.

In addition, we will be offering our audience more content over more channels. 2012 will see the arrival of a new WasteRecyclingNews.com, which will feature web-only content, editorial staff blogs, improved interaction with our visitors, weekly newscasts, and videos that will stand on their own and complement our articles. It will all be delivered on a site that will be easy, even pleasurable, to navigate.

Helping promote all that will be a bustling social media network that will serve, in a conversational tone with friends and followers, as a town crier for our industry. Editorial staff members will be on Facebook, Twitter and Linked In, sharing their work and engaging in the conversation that will build our audience and strengthen our reputation as the go-to source for news.

We can’t wait.

John CampanelliEditor

3 print consumer profile

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Waste & Recycling News is the only environmental management publication distributed 26 times a year to 45,000 subscribers.

Top Executive

Operating mgt./

TOP EXECUTIVE28,600 total subscribers63.2% of subscribers

Erdos & Morgan Print Study 2008

the facts

Our readers45.6% of WRN readers spend an average of 45 minutes reading each issue and then pass it along to 2.5 other people. WRN delivers what other environmental management publications cannot – current, essential and credible editorial news coverage on waste and recycling.

80.9% male52 average age68.4% 4-year college degree$150,000 average income

60.4% of subscribers share their personal copy with others.

41.8% do so with 2 or more individuals resulting in a 2.5 passalong readership.

97.5% of subscribers are responsible for and infl uence the purchase of products and services for their fi rms.

79% of WRN readers in the past 12 months have purchased products as a result of an ad viewed in the publication.


BPA June 2011

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Total circulation: 45,281*AUGUST 8, 2011

Crain’s News Source for Environmental Management

$3.00 All rights reserved. ©Entire contentsCopyright 2011 by Crain Communications Inc.

Carrigan to retireProgressive Waste CEO to stepdown at the end of the year; Joseph Quarin, now chief operatingofficer, to replace him Page 3

wasterecyclingnews.com

Drive a simulatedgarbage haulerNew video game lets you get behindthe wheel and pick up trash

M INatural gas-powered vehicles are a big part of Waste Management Inc.’s approach to reduce carbon dioxide emissions.The company now has 1,000 natural gas-powered vehicles in its national fleet. The vehicles operate on eithercompressed natural gas or liquefied natural gas.

Natural gas gains tractionBy Jim Johnson

WRN senior reporter

Compressed natural gas-pow-ered travel is no longer the soleprovenance of the socially awareor environmentally challenged.

Once reserved for places likeCalifornia, the use of com-pressed-natural-gas-poweredtrash trucks is undergoing an ex-plosion of sorts around the coun-try as companies and communi-ties alike see the economic andenvironmental benefits.

Make no mistake, however, the

number of natural gas-poweredtrucks is still low in comparisonto the country’s entire garbagetruck fleet.

But the numbers are growingand sometimes rather quickly –even in smaller locales such asWest Seneca, N.Y., and Blaine,Minn.

Both Waste Management Inc.and Republic Services Inc., the twolargest private solid waste man-agement companies in the coun-

try, are devoting millions of dollarsto convert significant portions oftheir fleets to CNG vehicles.

“We think it is the right thingto do as a country and as a com-

WM dealtransformscompany,CEO saysWaste Management purchasesOakleaf Holdings for $425 million

By Jim JohnsonWRN senior reporter

Not very long ago, even WasteManagement Inc.’s CEO couldnot have seen what he calls thevalue in buying the nation’slargest waste broker.

But David P. Steiner says solidwaste management is changingand so is his company.

That’s why Houston-basedWaste Management plunked down$425 million for Oakleaf GlobalHoldings of Windsor, Conn., in amove that makes the company thenation’s largest waste broker in ad-dition to largest hauler.

“When you look at our indus-try and you look at opportunitiesfor growth, frankly, four or fiveyears ago we would have neverthought of an Oakleaf becausethe business model was so dis-similar,” Steiner said in an

exclusive interview with Waste& Recycling News last week.

“Four or five years ago, weweren’t nearly as much as what Iwould say an environmental solu-tions provider as much as we werea waste management company,”the CEO said. “As our strategic fo-cus has changed, as our focus onthe customer has changed, whatwe realized is you’ve got a compa-ny out there right now [in Oak-leaf] that has a great focus on thecustomer, a great focus on sus-tainability solutions.”

Instead of buying and taking outOakleaf simply to capture cus-tomers and their waste streams, asis commonly the case in the trashbusiness, Waste Management sees

ALTERNATIVE FUELS / CLEAN ENERGY

By Jeremy CarrollWRN reporter

When Obama administrationofficials announced the recom-mendations in the long-awaitedreport on electronic waste man-agement, electronic giants SprintNextel Corp. and Dell Inc. wereon hand to reaffirm their com-

mitment to designing “greener”products.

As part of the national strate-gy to manage e-waste, the reportsaid sustainable electronicsshould include more recycled ma-terials, fewer hazardous and vir-gin materials, and the itemsshould be built in a way for max-imum recycling recovery.

Green product design is rarelyfar from the mind of DarrenBeck, manager of corporate re-sponsibility for Sprint. He saidthe company has begun to look atthe lifecycle of its products, fromconstruction to recycling.

“Once you take steps to removethe hazardous waste materialsfrom the product’s design phase,”

Beck said, “what you’re left withisn’t an e-waste problem, but awaste problem.”

Sprint has begun doing that,with four phones it calls eco-friendly, including a smartphonebased on the Android operatingsystem, called the Samsung Re-plenish.

“We’ve done right by taking a

lot of the hazardous materialsout of the product,” Beck said.

Gone are the toxic brominatedflame retardants, the toxic metalberyllium, intentionally added

Curtailing e-waste begins with company designers

� �� Page 11� �� Page 12� � �� Page 13� �� Page 13

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* BPA Audit, June 2011

Frequency: 26 times per year

* *

Waste generators: 14,775*

C-level: 28,604*


Private Sector

Waste Generators

Government/

C-level: 28,604*

editorial calendarThe National Re




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jan. Forecast & Predictions for 2012 WRN editors and industry insiders predict issues and trends for 2012.

The Jobs Issue - A look at where industry jobs are and aren’t, including career/hiring advice for waste & recycling professionals. RANKING: Largest Employers

march 5 Rising Stars All too often, news in our industry is dominated by senior executives. This issue focuses on the young, emerging stars in our industry.

Residential Recycling Conference Show Issue - An informative show preview guide for the RRC including news, trends and innovations. BONUS DISTRIBUTION: 2012 RRC, Dallas

april 2 ISRI Show Issue & E-Waste Focus, RRC Coverage A guide for the industry’s scrap recycling show. Also the latest news and trends in electronic waste.

16 Corporate Recycling: Waste Audits & Zero Waste, ISRI Coverage, Waste Expo Pre- Show Issue - A look at how Fortune 1000 firms determine their waste stream makeup.

Waste Expo Show Issue - A preview of the industry’s largest show.

BONUS DISTRIBUTION: 2012 ISRI, Las Vegas

RANKING: Consultants

BONUS DISTRIBUTION: 2012 Waste Expo, Las Vegas

may 14 Waste Expo Coverage, The Safety Issue A complete round-up & recap of Waste Expo. Also, the news, trends and products in worker/public safety for our industry.

28 Corporate Recycling: Green Goals - How Fortune 1000 firms obtain goals. What's realistic?

feb. 6 Organics A look at trends, innovation and news in food, yard and other organic waste.

20 The Municipal Issue - WRN’s annual review of the recycling programs for the largest U.S. cities including diversion rates, costs and more.

RANKING: 30 Largest U.S. Cities Recycling Rates

june 11 Waste Fleet Conference Show Issue An informative show preview guide for the WFC including news & trends for truck fleet managers.

25 Mergers & Acquisitions, WFC Coverage - A comprehensive look at the state of M&A’s in the industry. Coverage from our Indianapolis Fleet Conference.

RANKING: Plastics Recycling

BONUS DISTRIBUTION: 2012 WFC, Indianapolis

july The Price Issue A listing of the price of garbage service, tipping fees and more categorized by state and the nation’s largest cities.

Top 100 Hauler Rankings - Our annual rankings of the 100 largest waste firms.RANKING: Landfill Tipping Fees

aug. 6 Wastecon Show Issue - 50th Anniversary of SWANA A preview of Wastecon including highlights on SWANA’s Anniversary.

20 Women in Waste & Recycling - In this issue, we look at and profile the women who are triumphing in an industry once dominated by men.

BONUS DISTRIBUTION: 2012 Wastecon, Washington D.C.

sept. Corporate Recycling & Waste Show Issue An informative show preview guide for the CRWC including news, trends and innovations.

17 The CEO Issue, CRWC Coverage - We profile company CEOs in the waste and recycling industries and ask them for their words of wisdom and advice.

BONUS DISTRIBUTION: 2012 CRWC, Orlando

oct.

BONUS DISTRIBUTION: 2012 WRN Conferences

nov. 12 Largest Landfills Rankings Our annual listing of the largest landfills in all 50 states.

26 2012 Book of Lists - The annual and invaluable compilation of waste & recycling data.BONUS DISTRIBUTION: 2012 CRWE, TorontoRANKING: All 2012 Rankings, Lists & Data

dec. 10 Products of the Year A list of the new products and innovations that were unveiled in 2012.

24 Year in Review, Person of the Year - We look back at the top stories and developments in the past year and name/profile the “WRN’s Person of the Year.”

1 Top 100 Recycling Rankings Our annual listing of the top 100 recycling companies.

15 100 Years of the Garbage Truck - We celebrate the 100th anniversary of the iconic and beloved symbol of our industry.

The Tech Issue - A look at the technological innovations in waste and recycling, from software to under the hood.

CRWCSHOW DAILY

RRCSHOW DAILY

WASTECONSHOW DAILY

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2012 Display Rates*FOUR COLOR 1x 4x 7x 13x 19x 26x 39x 52x

TWO COLOR 1x 4x 7x 13x 19x 26x 39x 52x

BLACK & WHITE 1x 4x 7x 13x 19x 26x 39x 52x

$931

*All rates are gross ** Price includes one ad in both show dailies *** Price includes one ad in all 3 show dailies


A)

B)

A)

A)

B) B) B)B)

A)A)

TABLOID 5c x14” = 70”

1/2 TAB PAGE

JUNIOR PAGE 4c x 10” = 40”

1/2 JUNIOR PAGE

1/4 JUNIOR PAGE

1/6 JUNIOR PAGE

Wastecon Show Dailies***

AD SIZE RATE

RRC Show Dailies**

AD SIZE RATE

CRWC Show Dailies**

AD SIZE RATE

6

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Ad space sizeAD SIZE IMAGE AREA TRIM BLEED

Tabloid spread (10 col. x 14" = 140") 20-7/8" x 13-1/2" 21-3/4" x 14-1/2" 22" x 14-3/4"

Tabloid page (5 col. x 14" = 70") 10-1/4" x 13-1/2" 10-7/8" x 14-1/2" 11-1/8" x 14-3/4"

1/2 Tabloid page (5 col. x 7" = 35") 10-1/4" x 7" 10-7/8"x 7-1/2" 11-1/8" x 7-5/8"

Junior Spread (8 col. x 10" = 80") 16-3/4" x 10" 16-3/4" x 10-1/2" 16-3/4" x 10-3/4"

Junior page (4 col. x 10" = 40") 8-1/8" x 10" 8-1/2" x 10-1/2" 8-3/4" x 10-3/4"

2/3 Junior page (3 col. x 9" = 27") 6-1/16" x 9"

2/3 Junior page (4 col. x 6-3/4" = 27") 8-1/8" x 6-3/4"

1/2 Junior page (2 col. x 10" = 20") 4" x 10"



1/3 Junior page (4 col. x 3-1/2" = 14") 8-1/8" x 3-1/2"



1/6 Junior page (2 col. x 3-1/2" = 7") 4" x 3-1/2"


Specifications

Note: A full page is 70 column inches: 5 columns, 14 inches deep. Space is available in any number of columns or inches.

Submit all ad materials to: www.crain.com/digital_ad_center

Specifications Web Offset Publications (SWOP). Trim size: 10 7/8” x 14 1/2”. Number of columns: Display-5, Classified-6. Binding method: Saddlestiched, line screen: 133 line.

borders, thereby keeping a consistent editorial format.

the entire area that contains text.

and all 1/2-tab, junior pages and junior spread ads must have 1/2" of space from the bottom of the image area to the trim line.

there is no trim or bleed. The ad should be made to the IMAGE AREA size, including any margins, borders, background, illustration or photography.

InsertsTo ensure inserts meet the publication’s mechanical requirements and postal regulations, samples or mock-up dummies, on the specified paper stock, must be submitted to the Production Department. Contact your Crain Sales Representative or Production Manager for specific mechanical requirements.

Issuance & Closing DatesPublisher may act on the written instructions of the advertiser or agency after closing date. Waste & Recycling News is published fortnightly. The last advertising forms close Wednesday, 12 days preceding date of publication, except during holiday weeks. When proof must be sub-mitted for approval, copy and/or artwork must be in the hands of publisher one week preceding ad close date. When normal closing dates fall on holidays, issues close the preceding workday.

Composition All material requiring sizing or digital work must be received by the production department at least one week prior to ad closing date. Mechanical charges are billed net, not agency comissionable, and are not applicable to earned frequency discounts. Ads prepared from artwork will be solely at advertiser’s risk unless sufficient time is allowed to furnish proof for approval. Proofs of publication-set advertisements will be sent to advertiser or agency upon request.

Color, Images & FontsFour-color ads must be converted to CMYK. Two-color ads should be produced using the CMYK mode. All PMS or pre-mixed inks require dedicated print units and will be billed at the Matched Color Rate. Please refer to the current rate card for rates. Black and white ads need to be converted to grayscale. All im-ages must be embedded. Image manipulation (resizing, color-mode changes and rotating) should be done in the application the image was generated with before importing it into a page layout program. Image resolution should be at a minimum of 300 dpi. Fonts must be embedded or converted to outlines. Reverse lettering in four color advertisements should be spread with dominant color forming shape of letters. Thin lines, serifs, small and medium-size lettering should be restricted to one color only. Maximum density in any one area, all colors, should not exceed 300%.

ProofsAdvertisements supplied to Crain without an acceptable color proof will be printed to SWOP standards. The printer and/or publisher cannot be held liable for color complaints when files are submitted without an acceptable color proof. Preferred proofs are Kodak Approvals or Iris proofs prepared 5-7% heavier than the file to simulate press gain and ink coverage to our web offset press. Color lasers or low quality ink jet prints are not acceptable color guidance. If additional information is required, please contact Wendy Kobylarz, Production Manager, 313.446.6164, [email protected].


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Shipping InstructionsSpace and insertion orders, correspondence and ad materials should be addressed to:

Phone: 330.446.6000.

Four-Color Process Specifi cations Blue = 100% process cyan Red = 100% process magenta, 100% process yellow Green = 100% process cyan, 100% process yellow Yellow = 100% process yellow Magenta = 100% process magentaStandard colors can be run on a four-color printing form by using four-color process ink on 100% increments. Since advertisements printed in a standard color do not require additional printing units, and can be run in-line with four-color ads, they cost less to produce. The standard color rate in our rate card refers only to the fi ve colors noted above. A matched color is a specifi c, designated color of ink, usually indicated by a PMS number or an ink swatch. Matched colors require a dedicated printing unit fi lled with the specifi c color ink. Matched color advertisements cost more to print and can often affect the number of printing forms needed to complete an issue.

Positions/InsertsA 10% premium is required for special positions, based on availability. Inserts are subject to scheduling and mechanical requirements. Consult your sales representative for more information.

Digital Ad Specifi cationsAll advertising should be provided in a digital format.

embedded. If ad bleeds, make sure the digital fi le includes the bleed.Embedded images must be a minimum of 300 ppi (pixels per inch ). Color images must be CMYK with no clipping paths or alpha channels. (Note: if you use a clipping path or double nest image/objects, Crain cannot be responsible for color drop out. We STRONGLY recommend that you merge all clipping and alpha channel images into a single, fl attened CMYK Tiff).

(Note: Crain is not responsible for colors shifts in images supplied in the wrong format). Do not include registration marks or crop marks.Color proofs must be provided for accurate color and copy content. Match prints are preferred.

Laser proofs are accepted but not recommended as they do not display accurate color usage. More information on creating PDFs and fi le uploading is available online at: www.crain.com/digital_ad_center/guidelines.html

CirculationWaste & Recycling News serves public and private-sector organizations involved in all aspects of waste management, including: pre-consumer scrap recycling and disposal; post-consumer recycling, disposal, collection, transportation, processing, composting, incineration and landfi lling of waste; businesses and organizations that generate waste through either the process of making goods and providing services or as fi nished products, and are involved in product design for waste reduction and recycling.

Commission and Cash DollarDisplay: A 15% discount is allowed on gross billing to recognized agencies on space, color and position, if account is paid within 30 days of invoice date (15% discount does not apply to Product Spotlights). No commission is permitted on insert handling, mechanical work and art services. Annual advertising programs paid in advance can earn a total 4½% prepayment discount with stipulations. Consult publisher. Classifi ed: A 15% discount will be given for classifi ed advertisers for camera-ready digital ads.

General Rate PolicyAdvertisers are short-rated if, within a 12-month period from date of fi rst insertion, they do not use all of the contracted space. Advertisers arerebated if, within a 12-month period from date of fi rst insertion, they use space to warrant lower rate than contracted. Invoices are dated with issue date and are due upon receipt in U.S. funds drawn on a U.S. bank. Publisher looks to the advertising agency placing the insertion order for payment. Publisher has the right to hold the advertising agency and the advertiser jointly and severally liable for the monies due and payable to publisher. The agency warrants by submitting the insertion order that it and the advertiser have accepted this responsibility. Publisher will not be bound by conditions, printed or otherwise, on contracts, order blanks or instructions when such conditions confl ict with its policies. All classifi ed ads are prepaid unless advertiser has an estab-lished credit history with Crain Communications. American Express, VISA, MasterCard, Discover and check are accepted forms of payment.

Special ServicesCirculation list, article and ad reprints, ad laminations and enlargements are available. Call 313.446.0421 or e-mail [email protected] for details. Gatefolds, bound-in and loose inserts are available upon request.

Protective ClauseBy issuance of this rate card, the publisher offers, subject to the terms and conditions herein, to accept insertion orders for advertising to be published in Waste & Recycling News, and by their tendering such insertion orders the advertiser or agency shall indemnify and hold publisher, its employees, agents and its subcontractors free and harmless from any expenses, damages and costs resulting from publisher’s compliance with such insertion orders (including but not by way of limitation, from claims of libel, violation of privacy, copyright infringement or otherwise) and publisher shall have full right to settle any such claim and to control any liti-gation or arbitration as to which it may be a party all at the cost of the agency and the advertiser who shall be deemed joint and several indemnitors and agency warrants that it is authorized to bind, and does bind, advertiser to such indem-nity jointly and severally with any agency. Publisher reserves the right in its sole discretion to discontinue publication at any time with or without notice, or to defer or cancel the printing, publication or circulation of any issues, and shall not be liable for any failure to print, publish or circulate all or any portion of an issue or of the tendered advertising because of labor disputes involving the publisher, the printer or others, transportation delays, or embargoes, errors or omissions of employees or subcontractors, or circumstances beyond its control. Publisher’s sole obligation as to any failure or default on its part shall be limited to a refund of its charges which may have been paid to it or, at its option, to publish the tendered advertising in the next available issue. The publication reserves the right to reject or omit any advertising for any reason. No advertising will be accepted which simulates Waste & Recycling News editorial material.

MAY 30, 2011


$3.00 All rights reserved. Entire contentsCopyright 2011 by Crain Communications Inc.


AT DEADLINE

IN THIS ISSUE

SOLID WASTEWaste ManagementInc. CEO DavidSteiner said he ex-pects two invest-ments to start payingdividends by the endof the year. Page 3

Eco-friendly parents can save theenvironment and money by usingcloth diapers. Page 4

SCRAP/RECYCLING

Universal Scrap Metals of Chicagomoves ahead after owner PhilipZeid’s death. Page 7

The National Restaurant Associa-tion says nearly two-thirds ofrestaurateurs have recycling pro-grams. Page 4

HAZARDOUS WASTEThe U.S. EPA says 450 drums ofhazardous material will be removedfrom a closed landfill in Newburgh,N.Y. Page 4

EPA removes wastefrom N.J. site

The U.S. Environmental Pro-tection Agency removed as-bestos and more than 400drums, pails and other contain-ers of hazardous materials froman abandoned manufacturingfacility in Camden, N.J., officials

Got junk? Call these guys

GM revives plant with landfill gasBy Jim Johnson

ORION TOWNSHIP, MICH. — GeneralMotors Co. is banking on land-fill gas from two landfills oper-ated by rival waste companies tohelp power its new domestic

small car efforts.As the automaker works to re-

store operations at its Orion As-sembly Plant north of Detroit,landfill gas from both the EagleValley landfill owned by WasteManagement Inc. and the Oak-

land Heights Development landfillowned by Republic Services Inc. isbeing used to help run operations.

It’s a two-landfill combinationthat provides 40% of the facility’senergy needs and allows GeneralMotors to save $1.1 million per

year when compared with thecost of other energy sources.

Both landfills are located nearthe auto plant, which is being re-opened to make Chevrolet Sonics

By Jim Johnson

NASHVILLE, TENN. — It’s notclear whether Del McSpad-den and Detrich Cook laugh

m o r e o rsweat morewhi le ont h e i r 1 -8 0 0 - G o t -Junk truck.

Dr iv ingaround theNashvi l learea on arecent day,t h e t w om e n —

owner McSpadden and em-ployee Cook — did plenty ofboth.

Logging between 100 and300 miles per day, the mentravel the metropolitanarea col-lecting andremov ingunwantedjunk forfolks whoneed a lit-tle extrahelp withtheir clut-ter.

E v e r ystop is different, and everystop is the same.

Optingfor a fightGroup plans effort to overturnphone book ban

By Chrissy Kadleck

The Yellow Pages mightneed to phone a friend.

Facing threats from twoWest Coast municipalitieslooking to give their residentsthe right to either opt in or optout of its fingers-do-the-walk-ing registries, the YellowPages industry is fightingagainst government intrusionthat it says doesn’t answerthe call of consumers wantinga choice about what’s deliv-ered to their doorsteps.

The spirited drama is creat-ing a legal page turner, onethat is being closely watchedby many communities aroundthe country zeroing in on boththeir waste streams and recy-cling costs.

Seattle is leading the chargewith its creation of an opt-outregistry, the first of its kind inthe nation, to allow its resi-dents and businesses to stopdelivery of unwanted YellowPages phone books. The reg-istry launched May 5, and morethan 27,000 households andbusinesses opted out of 175,000phone books within 12 days, ef-fectively meeting a deadline sothey wouldn’t receive a phone

McSpadden

Cook

JIM JOHNSON

1-800-Got-Junk’s Detrich Cook(foreground) and Del McSpad-den (behind couch) get ready toload a piece of furniture ontotheir truck.

See Junk, Page 13

See Yellow, Page 21

See Orion, Page 21

See At Deadline, Page 21

Ronald Mittelstaedt, CEO of

Waste Connections Inc., says

the improving economy is help-

ing improve the opportunity for

mergers and acquisitions.

Page 12

Students at Rowan Uni-

versity in New Jersey

transform peanut shells

into cooking briquettes

for African women.

Page 22

AUGUST 8, 2011WASTECONSHOW DAILY

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Expand your reach at industry conferences.

duct or service

Waste & Recycling News show dailies will arrive each morning at exhibitor booths, conference sessions and common areas at three industry conferences. Make sure your ad is seen each day by all conference attendees.

AUGUST 8, 2011



Carrigan to retireProgressive Waste CEO to stepdown at the end of the year; Joseph Quarin, now chief operatingofficer, to replace him Page 3


Drive a simulatedgarbage haulerNew video game lets you get behindthe wheel and pick up trash Page 4



WRN senior reporter


Once reserved for places likeCalifornia, the use of com-pressed-natural-gas-poweredtrash trucks is undergoing an ex-plosion of sorts around the coun-try as companies and communi-ties alike see the economic andenvironmental benefits.

Make no mistake, however, the



Both Waste Management Inc.and Republic Services Inc., the twolargest private solid waste man-agement companies in the coun-








“When you look at our indus-try and you look at opportunitiesfor growth, frankly, four or fiveyears ago we would have neverthought of an Oakleaf becausethe business model was so dis-similar,” Steiner said in an






When Obama administrationofficials announced the recom-mendations in the long-awaitedreport on electronic waste man-agement, electronic giants SprintNextel Corp. and Dell Inc. wereon hand to reaffirm their com-

mitment to designing “greener”products.

As part of the national strate-gy to manage e-waste, the reportsaid sustainable electronicsshould include more recycled ma-terials, fewer hazardous and vir-gin materials, and the itemsshould be built in a way for max-imum recycling recovery.

Green product design is rarelyfar from the mind of DarrenBeck, manager of corporate re-sponsibility for Sprint. He saidthe company has begun to look atthe lifecycle of its products, fromconstruction to recycling.

“Once you take steps to removethe hazardous waste materialsfrom the product’s design phase,”

Beck said, “what you’re left withisn’t an e-waste problem, but awaste problem.”

Sprint has begun doing that,with four phones it calls eco-friendly, including a smartphonebased on the Android operatingsystem, called the Samsung Re-plenish.

“We’ve done right by taking a

lot of the hazardous materialsout of the product,” Beck said.

Gone are the toxic brominatedflame retardants, the toxic metalberyllium, intentionally added

Curtailing e-waste begins with company designers

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AUGUST 8, 2011R R CSHOW DAILY

JIM JOHNSON


Securities analyst Michael E.Hoffman has been around thesolid waste management busi-ness for a long, long time.

He makes a living by analyz-ing company operations, tearingapart financials and telling folkson Wall Street what he thinks.

He’s connectedand respectedwhen it comes tocash and trash.

Hoffman, di-rector of researchfor WunderlichSecurities Inc., isout with a newresearch reportexamining the

possibility of Republic ServicesInc. making a move to acquireProgressive Waste Solutions Ltd.

“I always look at the industryfrom a strategic standpoint andam constantly asking myself,‘What’s the combination of as-sets that that make sense strate-gically? And then, fundamental-ly, can you make it work? Doesthe math work?’ Because, in the

end, you have to create share-holder value,” he said.

Phoenix-based Republic Ser-vices trails only Waste Manage-ment Inc. in size. ProgressiveWaste is No. 3 in North America.

A Republic Services acquisitionof Progressive Waste makes sensefor a lot of reasons and wouldlikely pass regulatory scrutiny,despite both companies’ size, ac-

cording to Hoffman’s report.“The official line is we don’t

comment on speculation andthat’s exactly what this is,” saidWill Flower, spokesman for Re-public Services. “That, by nomeans, should be interpreted byanyone that a merger is even be-ing contemplated.”

Analyst: Next big deal could be Republic, Progressive

Plentyof greenin greenlabellingFederal Trade Commission keeps an eyeon ‘greenwashing,’ bogus certifiers

By Shawn WrightWRN reporter

Becoming green-certified can be as difficult as meet-ing stringent criteria or as easy as using a credit card.

There are more than 400 green certification sys-tems and eco-friendly labels in a variety of indus-tries, making it difficult to determine which compa-ny is “green” and which company is “greenwashing”– deceptive promotion of a company as environmen-tally friendly.

“I think it’s a challenge because there are somany different seals and certifications out therethat the greatest fear just might be that there’s asea of green noise,” said David Mallen, deputy di-rector of the National Advertising Division of theCouncil of Better Business Bureaus. “One of thechallenges is distinguishing one from the other.”

This year, the Federal Trade Commission (FTC)cracked down on one company that was doing littlemore than selling green certification labels. Nowit’s updating its guidelines for environmentallyfriendly criteria.

Toronto well short of zero-waste goalTechnology not there yet,city official says


Ten years ago, Toronto took itswaste moon shot when it declaredCanada’s largest city planned to be

zero waste by 2011.Critics scoffed at the notion, say-

ing it was far too ambitious, andthey were proven right.

Although the city fell far short ofits goal, city officials haven’t givenup. In 2007, a new administrationset a goal of 70% diversion by theend of 2010 and touted otherchanges, such as the ability to col-

lect and process organics and end-ing trash exports to Michigan.

Although the final garbage truckcrossed the Detroit River intoMichigan in 2010, Toronto’s diver-sion rate was only 47% when theyear ended.

Vince Sferrazza, the director of

CORPORATE RECYCLING

SEPTEMBER 19, 2011



Frantic floodsTropical storms have createdproblems for waste haulersfrom the Mid-Atlantic toNew England Page 3


Corporate recyclingis all the ragePreviewing WRN’s Corporate Recycling& Waste Conference Pages 18-19

S Toronto, Canada’s largest city, declared it wanted to go zero waste by 2011. The city has fallen far short of that goal, but saidits green bin program, designed to recycle food scraps, has been a major success.

See LABELS, Page 33

See TORONTO, Page 32

See MERGER, Page 32M. Hoffman

AUGUST 8, 2011CRWCSHOW DAILY

MARCH 29, 2012 MARCH 30, 2012

Close date: March 2

DISTRIBUTION:

AUGUST 14, 2012 AUGUST 15, 2012 AUGUST 16, 2012

Close date: July 14

DISTRIBUTION:

Corporate Recycling & Waste

SEPTEMBER 11 SEPTEMBER 12

Close date: August 10

DISTRIBUTION:


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HELP WANTED HELP WANTED

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For more details contact Wendi Lionetti at 330.865.6165 or [email protected].

Deadline dates are every other Friday, 10 days prior to issue date.

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WASTE PROCESSING EQUIPMENTT h e M a x - P a kTwo-Ram baler isthe heavyweightsolution for appli-cations that re-quire versatilityand max imumproduction. TheTwo-Ram usestubular steel forstructural integrity,high pressure hy-draulics, and elec-

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File type acceptedGif, JPEG & swf. (swf fi les must be saved down to version 6 or lower and must follow the modifi cations required – see instructions at www.crain.com/fl ash).

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Your comprehensive online resource of equipment, products and services to businesses that generate and manage waste.

Your ideal advertising environment for year-round, 24/7 exposure to build brand recognition and generate leads.

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Webinars deliver qualifi ed lead generation and showcase your company’s expertise.

Deliver your company's expertise to key audiences using one of the most cost effective methods of communication.

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Prospect. Connect. Collaborate.

Waste & Recycling News' custom events are another strategic component of our integrated marketing portfolio. WRN created targeted events that bring together key decision-makers from business, industry and government.

CORPORATE RECYCLING & WASTE CONFERENCE

Where Fortune 1000 meets Environmental Management. The 2011 inaugural event held in the fall attracted more than 350 retailers, manufacturers, restaurant chains and other businesses sectors. www.crwcconference.com.

Showcase your brand and products in front of a highly infl uential executive-level crowd.

RESIDENTIAL RECYCLING CONFERENCE

Premier executive business and technology event that focuses solely on residential recycling. This annual event held in early spring attracts over 500 attendees each year. www.residentialrecyclingconference.com

THE WASTE FLEET CONFERENCE

The next road for fl eet managers. The inaugural event will take place in Indianapolis in June of 2012. This unique event features an unconventional Ride & Drive course where attendees engage in a hands-on behind the wheel experience. www.wastefl eetconference.com.

For more information on becoming a sponsor or exhibitor contact Linda Hickey, advertising director at [email protected] or 330.865.6184.

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AUGUST 8, 2011




WRN senior reporter


Once reserved for places likeCalifornia, the use of com-pressed-natural-gas-poweredtrash trucks is undergoing an ex-plosion of sorts around the coun-t i d i



B th W t M t I








“When you look at our indus-try and you look at opportunitiesfor growth, frankly, four or five

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REPRINTS

Contact Lindsay WilsonAccount representativeThe YGS GroupP: 717.505.9701 x125E: [email protected]

LIST RENTALS

Postal mail:Contact Scott PerilloP: 203.778.8700 E: [email protected]

E-mail:Contact Turk HassanP: 203.778.8700 E: [email protected]


Use Waste & Recycling News' list rentals to:

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your storyWhat makes a Waste & Recycling News Story?

AUGUST 8, 2011




WRN senior reporter





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Waste & Recycling News is a Crain Communications Inc. news organization based in Detroit. Through our biweekly newspaper, events, website and e-newsletters, we report on solid waste, recycling, corporate sustainability and other environmental management issues. The newspaper is edited for and circulated to businesses and organizations involved in recycling, disposal, collection, transportation and the generation and processing of waste. Waste & Recycling News is audited by BPA and has 45,000 print subscribers. For more details visit WasteRecyclingNews.com.

Please refer to the “key contacts” list in the right column to fi nd the appropriate reporter or editor. Our staff writes all the news content that appears in Waste & Recycling News. Story ideas/pitches can be made by phone, email, U.S. mail or fax. Email is preferred.

If you have breaking news, please pick up the phone and call us immediately.

If you think you have a story idea we might be interested in, please let us know. We want stories that:

reorganizations, acquisitions, accidents, court rulings, expansions, bankruptcies, fi nes, lawsuits, fi nancial reports, etc.

rest of the industry would like to know about

something

our fi eld

Remember, we are a newspaper, not a cheerleader or advocate for any cause or company. Before submitting an idea, ask yourself whether others, outside your company, would be interested. If the answer is yes, let us know about it.

John [email protected]

MANAGING Douglas Fisher313.446.0449dfi [email protected]

REPORTERS

SENIOR REPORTERJim [email protected]:

REPORTERJeremy [email protected]:

REPORTERShawn [email protected]:

WASTE & RECYCLING NEWS1155 Gratiot AvenueDetroit, MI 48207313.446.6000


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WRN senior reporter





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KC Crain

Brennan [email protected]

John [email protected]

EASTERN SALES MANAGERLinda [email protected]

MANAGING Douglas Fisher313.446.0449dfi [email protected]

CORPORATE NATIONAL ACCOUNTS MGR./WESTERN SALES MANAGERFern Sheinman [email protected] 619.944.5114

CENTRAL SALES MANAGERSarah Winner [email protected] 313.446.6775

Wendi [email protected]


wrn

WASTE & RECYCLING NEWS1155 Gratiot AvenueDetroit, MI 48207313.446.6000

MANAGERJulie [email protected]

Kim [email protected]

Wendy [email protected]

Maria [email protected]

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