2015 Media Kit

The National Business Review Media Kit 2015

Our purposeWe began because a group of committed journalists saw the need for private enterprise to have an independent voice.

We were created so businesses could make informed decisions after they had read the information they needed.We were created to be a beneficial tool to those doing business in New Zealand. We were created to be independent and to explain our expert opinions with integrity.

We were created to smarten business up, not dumb it down. And when we sit back and reflect on our 44 years of existence, we see that we have built a network of people committed to Intelligent Business: NBR, our readers and our advertisers.

Over 2,350 editions, we have battled for these qualities and now, when we reflect on who we are, we find we can boldly name ourselves “The Meeting Place of Intelligent Business.”

This is the place where our Member Subscribers, our advertisers and our journalists and expert commentators meet.

We are the one place in New Zealand’s media landscape where leaders of industry and innovative thinkers gather to discuss news, analysis and pick trends.

Our roleOur job is to provide expert content that is written with intelligence and integrity independently for the use of New Zealand’s business leaders and to champion as well as support “The Intelligent Business Network.”

NBR is NZ’s best business tool by a country mile. NBR very much has its finger right on the pulse of business, political, legal, economic and all associated issues as they happen. Not having access to this sort of intelligence puts one very much at a commercial disadvantage as business strategy is implemented and decisions are executed MARCUS BEVERIDGE PRINCIPAL QUEEN STREET CITY LAW

Ourstory

The National Business Review Media Kit 2015

Our advertisers When you advertise with the National Business Review you are not only aligning yourself with integrity, you are also supporting intelligent business. You are saying you appreciate top quality: the high-quality content, the high-quality subscribers and therefore the top quality of the very thing you have to offer.

When you advertise with NBR, you are not merely putting your brand before New Zealand’s leaders and influencers, you are saying – “We understand NBR: we are part of and we support Intelligent Business.”

Our Member SubscribersWe are proud that you subscribe to NBR, that you can use what we provide for your business and that our advertisers want to talk to you.

The way we look at it is, if you subscribe to NBR ONLINE or NBR Print, you are part of and support the Intelligent Business Network.

Our key messages NBR is a network of intelligent business in New Zealand. Our subscribers aren’t just readers, they are users. They may not even read every issue but, when they do, they find content that is invaluable for their business needs.

Accurate, balanced and well researched articles, particularly on controversial issues both business and political are often hard to find in other print media

RAY SCHOFIELDCHIEF EXECUTIVE BUSINESS MENTORS NZ

Our advertisers support intelligent business whist getting in front of the right people.

Our advertisers place a high value on quality versus quantity of readership.

Our Member Subscribers are intelligent and ambitious and have a higher level of engagement with us than they do with our mainstream media rivals. They don’t just read the NBR – they USE it.

our partners

The National Business Review Media Kit 2015 Source: Nielsen CMI Q2 13 – Q1 14

It is important for me to stay up to date with the daily business issues and news and NBR does that perfectly for me. NBR is an important tool for my role as CEO of a networked organisation

ANDREW HAMILTONCHIEF EXECUTIVE OFFICER ICEHOUSE

Read by an elite readership57% of NBR readers are in the top three occupations:

Professional / senior government official Business manager or executive Business proprietor / self-employed

56% of NBR readers have a household income in excess of $120,000 per year

14% of NBR readers have a household income in excess of $250,000 per year This is the highest proportion of readers with a household income of over120K/250K per year of all national titles.

Read by people who have the power to decideThis is the highest proportion of readers who are decision makers at the workplace of all non-trader titles.

Read by people who are engaged with the content84% of NBR readers say NBR is relevant to them, their city and town

78% of NBR readers read NBR as part of their daily/weekly routine

90% of NBR readers like engaging with business news

48% of NBR readers are business

decision makers

23% make decisions of values over $100,000

our newspaper

The National Business Review Media Kit 2015 The National Business Review Media Kit 2015

Our newspaper

Run of paper placements (effective 1 September, 2014)

4 Colour Casual 2x 5x

Full Page (tabloid) $5,588 $5,308 $5,029

28 x 5 $4,615 $4,384 $4,153

20 x 6 (1/2 page) $3,956 $3,758 $3,560

26 x 4 (Pony) $3,430 $3,258 $3,087

12 x 6 (1/3 page) $2,373 $2,254 $2,135

20 x 3 (1/4 page) $1,978 $1,879 $1,780

All other sizes $33 per column centimeter

Mono Casual 2x 5x

Full Page (tabloid) $3,474 $3,300 $3,126

28 x 5 $2,858 $2,715 $2,572

20 x 6 (1/2 page) $2,450 $2,327 $2,205

26 x 4 (Pony) $2,123 $2,016 $1,910

12 x 6 (1/3 page) $1,468 $1,394 $1,321

20 x 3 (1/4 page) $1,225 $1,164 $1,102

All other sizes $21 per column centimeter

Property section Colour Mono

Col cm rate $41.20 $25.50

Premium Positions

Page 2 50% loading, maximum quarter page

Page 3 75% loading, minimum half page colour

Pages 5 & 7 50% loading, size by negotiation

Pages 6, 8 & 10 30% loading, size by negotiation

Pages 9 & 11 40% loading, size by negotiation

Other front section 15% loading

Other specified pages 30% loading

Outside back cover POA

Loose Inserts

$500 per thousand for up to 8 pages A4 size brochure

POA for 9 pages or more

All rates quoted are exclusive of GST

38cm high x 6 columns wide = 380mm h x 260mm w

Full page

38x6

20cm high x 3 columns wide =200mm h x 128mm wQuarter page vertical

20x3

28cm high x 5 columns wide =280mm h x 216mm w

28x5

10cm high x 6 columns wide =100mm h x 260mm w

Quarter page horizontal

10x6

20cm high x 4 columns wide =200mm h x 172mm w

20x4

10cm high x 3 columns wide =100mm h x 128mm w

10x3

20cm high x 6 columns wide =200mm h x 260mm w

Half page

20x6

12cm high x 6 columns wide =120mm h x 260mm w

12x6

10cm high x 2 columns wide =100mm h x 84mm w

10x2

Ad sizes & specs Our newspaper is based on a 6 column grid. Each column width is 40mm, with a gutter of 4.24mm. When booking an ad with us, please specify the measurement you are after ie. 38x6, 20x6 etc.

Deadlines Booking and material: 3pm Tuesday before publication

Cancellation deadline: All contracts are non-cancellable

Ad format Please ensure your ad is in CMYK – no spot / pantone / RGB will be accepted

Please supply high resolution pdfs

240% Ink rule NBR follows a 240% ink limit due to the newsprint stock. Please ensure any colour combinations of CMYK or photos used do not exceed 240% in total. For more information on the 240% ink rule, contact our Advertising Co-ordinator: Tinaz Karbhari, tinaz@nbr.co.nz, +64 9 912 2727

NBR Mechanicals Frequency: weekly, Friday, 48 weeks a year

Size: tabloid Stock: 70gsm high quality uncoated pages throughout the paper

Printing process: Web Offset Paper size: 41cm x 28cm wide Image area: 38cm x 26cm No bleed except through the gutter Image area: 38cm high x 26cm

For more ad sizes, please see your NBR Advertising / Agency Account Manager

The National Business Review Media Kit 2015

Internet activityThe average user visits our website twice a day with an average time on site of six minutes a day.

270,000 total weekly page impressions

55,000 (NZ total) unique browsers per week

28% of people visiting nbr.co.nz used the internet to research investments, savings or shares in the past 4 weeks (The market average is 15.5%)

Subcriber details17,000 email subscribers

300+ Corporate IP company subscriptions

65% of our content is behind the subsciber paywall

19 EDMs sent every week

Corporate IP subscriptions allow every employee in subscribing companies to access our paid online content, meaning we receive tens of thousands of additional visitors.

NBR Online is the first major online publication in New Zealand to introduce a subscriber paywall providing breaking business news and analysis.

We use the online version at Deloitte and find it a very valuable way of keeping up to date with New Zealand business news. It is widely available to our people MURRAY JACK CHAIRMAN DELOITTE

■ 44% of people visiting nbr.co.nz live in the Auckland region

■ 15% of people visiting nbr.co.nz live in the Wellington region

■ 9% of people visiting nbr.co.nz live in the Canterbury region

National reach

our website

The National Business Review Media Kit 2015 The National Business Review Media Kit 2015

Max file sizes:

Web:Web big banner = 50kbIsland = 50kb

EDM alerts (Email/Newsletters):Premium banner = 30kb

Smartphone: Island = 50kb

Backup files

Flash:Every Rich media/Animated file supplied must be accompanied by a static version of the same dimensions to ensure that non-Flash users are able to view your ad on their computers and Smartphones

HTML:All HTML files must have a backup HTML embedded in the code provided

Click-tag coding:on( release ){getURL( _root.clickTag, ‘_blank’ );}

Our website

Product Duration Channel Impressions Price

Ad Pack* Month Web & EDM alerts 300k $6,250

Mini Blast 2 weeks Web 140k $3,850

Mini Blast Combo Both for 2 weeks Web & EDM alerts 280k $5,150

Micro Blast 1 week Web 70k $2,195

Micro Blast Combo 1 week Web & EDM alerts 140k $3,860

EDM Blast 1 week EDM alerts 70k $2,750

Big Banner CPM basis Web CPM basis $75 per CPM

Combo Big Banner & Micro Blast 1 week Web 140k** $6,200

Combo Big Banner & Mini Blast 2 weeks Web 210k*** $7,200

Banner Day-Blast 1 day Web & EDM alerts **** $750

* Minimum 3 month term All prices exclude GST ** Big Banner 70k impressions, Island 70k impressions *** Big Banner 70k impressions, Island 140k impressions

NBR Online Products List (effective 9 February, 2015)

EDM alerts (Email/Newsletters)

Premium banner:600 pixels wide x 120 pixels high

Accepted formats: ■ GIF (.gif) ■ PNG (.png)■ JPEG (.jpg)

Web

Web big banner:760 pixels wide x 120 pixels highIsland:300 pixels wide x 250 pixels high

Accepted formats: ■ GIF (.gif) ■ JPEG (.jpg) ■ PNG (.png)■ FLASH (.swf)

Smartphone

Smartphone island: 300 pixels wide x 250 pixels high

Accepted formats: ■ GIF (.gif) ■ PNG (.png)■ JPEG (.jpg) ■ FLASH (.swf)

Technical specifications

Ad Pack Web Inventory: Island EDM alerts inventory: Premium bannersTerms: Evergreen rolling contract that can be terminated by either party with 13 weeks written notice at any time after the first 3 months

Mini Blast Web inventory: Island

Mini Blast Combo Web inventory: Island EDM alerts inventory: Premium banners

Micro Blast Web inventory: Island

Micro Blast Combo Web inventory: Island EDM alerts inventory: Premium banners

EDM Blast EDM alerts inventory: Premium banners

Big Banner Web inventory: Web big banner

Product descriptions

Save through NBR Bundle Packs

An NBR Bundle Pack offers a fantastic opportunity to reach our exceptional readership by leveraging both print and online channels.

Whether it is an integrated campaign combining print and digital running simultaneously, or a sequential campaign running over a number of weeks, an NBR Bundle Pack reaches approximately 100,000 readers per week at an economical rate.

Terms & Conditions:■ Whole bundle must be used within 4 weeks of booking date■ Print and digital can be split but must be used sequentially. Example: ¼ page

one week and Mini Blast for following two weeks■ Mini Blast must run for two consecutive weeks■ Bundles must be purchased in full and cannot be mixed■ No other rate discounts apply

Print Online Bundle Rate

Bundle 1 1 x 1/4 page Micro Blast $3,150

Bundle 2 1 x 1/4 page Big Banner (70,000 impressions) $6,100

Bundle 3 1 x 1/3 page Mini Blast $4,950

Bundle 4 1 x 1/3 page Big Banner (70,000 impressions) $6,300

Bundle 5 1 x 1/2 page Mini Blast $5,850

Bundle 6 1 x 1/2 page Big Banner (100,000 impressions) $8,600

Bundle 7 1 x full page Mini Blast $7,100

Bundle 8 1 x full page Big Banner (100,000 impressions) $9,800

All prices exclude GST

Banner Day-Blast

****

You choose the day and we will run a premium banner ad in our twice daily email alerts: Heads Up and Last Call. That’s over 30,000 email alerts in one day, plus you will also receive 1000 Big Banner Impressions on NBR ONLINE. All this for just $750 plus GST

Contact us

Bill Bain General Manager at NBR Group Email: bbain@nbr.co.nz DDI: +64 9 912 2733

Simon Massey Senior Agency Account Manager Email: smassey@nbr.co.nz DDI: +64 9 912 2723

Gary Sleep Senior Advertising Account Manager Email: gsleep@nbr.co.nz DDI: +64 9 912 2725

Max Freemynd Senior Advertising Account Manager Email: mfreemynd@nbr.co.nz DDI: +64 9 926 5086

Mark HobdaySenior Advertising Account ManagerEmail: mhobday@nbr.co.nzDDI: +64 9 926 5083

Salim Khan Transtasman Advertising Email: skhan@nbr.co.nz

Tinaz Karbhari Advertising & Subscriptions Co-ordinator Email: tinaz@nbr.co.nz DDI: +64 9 912 2727

ournetwork

Photos: Tinaz Karbhari

When NBR first set up 44 years ago, there was nowhere business could go to read about business issues.

NBR’s arrival as a business news champion meant businesses of all kinds had found a home where they could talk through business issues, raise new ideas – and link up with each other.

We provided tools business people could use. That became an intelligent business network and we’re proud of it.

Whenever you open a copy of the National Business Review or any of our industry newsletters or click on NBR ONLINE, you’re re-entering the Intelligent Business Network.

INTELLIGENTBUSINESSNETWORK