2016 media kit

A Message to our Media Buyers

www.constructionequipmentguide.com

Dear Advertiser:

Thank you for your interest in Construction Equipment Guide (CEG).

CEG was founded in 1958 with the Northeast Edition because I realized that there was a shortage of used heavy construction equipment — and what there was of it was almost impossible to find. Recognizing that a regional publication would be a tremendous resource for both buyers and sellers, I published our first paper on May 29, 1958.

In an open letter to subscribers in our first issue, I described the mission of the paper:In an open letter to subscribers in our first issue, I described the mission of the paper:

“The idea is to reach the five-state market of 10,000 prime buyer prospects for the used equipment and supplies that you have for sale ... We have one and only one purpose — to sell your used equipment.”

More than 57 years and tens of thousands of editions later, CEG has evolved from a simple listing of equipment to a sophisticated publication with in-depth coverage of industry news, including new equipment applications, manufacturer and dealer announcements, company profiles, incisive project stories, event coverage, legislative reporting (both federal and local), and much, much more. Throughout all these changes over the years, howeveThroughout all these changes over the years, however, not only with our publication, but also in the U.S. economy and industry technology, CEG has never swayed from its founding mission — simply put we remain your committed and primary source to help you sell your equipment and industry-related services.

Today, CEG’s four regional editions — Northeast, Southeast, Midwest and Western, as well as our Alabama, Georgia, Ohio, California, Texas and New England state supplements —have a combined circulation of approximately 92,000, 85 percent of which own heavy equipment and use industry products and services. Each edition is published biweekland services. Each edition is published biweekly, 26 times a year. Unlike some other publications in the industry, CEG does not cycle its circulation. All of our editions reach the full circulation 26 times a year.

We also publish 12 special sections throughout the year featuring different types of construction equipment.

Your advertising can be scheduled in any one edition, or in any combination of the four. You will find our advertising rates very competitive.

CEG also will meet your equipment selling needs through our Web site, wwwww.constructionequipmentguide.com. Here, you’ll find all the editorial coverage you’ll find in our print editions, plus used equipment searches, dealer locators, product videos, bloggers, auction calendars, digital editions and more.

Please review our Media Kit and consider joining our ever-increasing list of satisfied advertisers, some of whom have not missed an issue in more than 57 years. We look forward to working with you to develop a customized marketing program that best serves your needs.

Sincerely,

Edwin M. McKeonEdwin M. McKeonPublisher

• 4 Regional Publications

• 4 Crane Guides

• Inserts

• Direct Mail

• Website Advertising

• E-Mail Marketing

•• Newsletter Sponsorship

• Specialty Publications

• Anniversary Magazines

• Custom Printing

• Post-It Notes


Construction Equipment Guide provides the right audience to those who want to reach equipment buyers throughout the United States and Puerto Rico.

When it comes to reaching equipment buyers of new equipment, no one does it better. Our unique circulation verification process, verification process, actually calling and talking to our subscribers, provides us with the opportunity to verify who actually makes the buying decision the buying decision in each company. This provides you with the very best buy in the industry.

When you integrate Construction Equipment Guide into your marketing efforts you will reach the important emerging contractor as well as the large fleet owners.


2% MISCELLANEOUS

2% NON-CONTRACTOR

8% OVER 50 PIECES

9% 31 TO 50 PIECES

12% EQUIPMENT DEALERS/MANUFACTURERS

3% RENTAL COMPANIES

2% RENTAL COMPANIES

83% CONTRACTORS/USERS

4% TRUCKING COMPANIES

11% MISC.CONTRACTORS

5% MATERIAL PRODUCERS

15% HIGHWAY/HEAVY CONTRACTORS

47% EXCAVATING, GRADING, SITE WORK

14% BUILDINGCONTRACTORS

53%3 TO 10 PIECES

30%11 TO 30PIECES

DEMOGRAPHICS

www.constructionequipmentguide.com Editorial E-mail: [email protected] Production E-mail: [email protected]

*Edition Circulation Total, exceeds individual State Totals Publisher’s Data, Subject to Audit. Many companies qualify for more than one business classification.

ME984

MA 1872

NH1006

CT1601 RI 400

NJ2820

DE 275

VT506

NY4769

PA6488

WV641 VA

457

MD/DC1475

MAINE • VERMONT • NEW HAMPSHIRE MASSACHUSETTS • RHODE ISLAND CONNECTICUT • NEW YORKNEW JERSEY • PENNSYLVANIAMARYLAND/WASHINGTON D.C.DELAWARE • WEST VIRGINIA NONORTHERN VIRGINIA


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* Early Holiday Deadline

DEMOGRAPHICS



VA2399

SC1311

NC3545

GA2475

FL3680 PR 193

TN 3050

AR1379

MS917

LA1260

AL1549

VIRGINIA • NORTH CAROLINASOUTH CAROLINA • TENNESSEEGEORGIA • FLORIDA • ALABAMA

MISSISSIPPI • LOUISIANA • ARKANSASPUERTO RICO • U.S. VIRGIN ISLANDS


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WI2465

MI2780

OH3386IL

3630IN

1856

MN2426

SD511

ND619

NE927

KS1181

MO1904 KY

1337

IA1844

IOWA • ILLINOIS • INDIANAKANSAS • KENTUCKY • MICHIGAN

MINNESOTA • MISSOURINORTH DAKOTA • SOUTH DAKOTANEBRASKA • OHIO • WISCONSIN


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ID478

TX4459

AZ1114

WY256

UT875

MT540

OR1201

WA1785

NV971

CA7033

AK362

HI255

CO1592

NM609

OK985

ALASKA • ARIZONA • CALIFORNIACOLORADO • HAWAII • IDAHO

MONTANA • NEVADA • NEW MEXICOOKLAHOMA • OREGON • TEXAS • UTAH

WASHINGTON • WYOMING


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ME

NHVT

MA

CT RI

FULL PAGE 10.125”x10.625”

5/6 PAGE 8.425”x10.625

2/3 PAGE 6.7”x10.625”

1/2 PAGE 10.125”x5.25” or 5”x10.625”

1/4 PAGE 5”x5.25”

1/3 PAGE 3.275”x10.625“ or 6.7”x5.25”

1/6 PAGE 1.565”x10.625“ or 3.275”x5.25”


CRANE QUARTERLY �@

2016 CRANE QUARTERLYMAGAZINE

Target Marketing Now you can target the 10,000 readers of Construction Equipment Guide

who own or use cranes with our quarterly Crane Product & Service Guide. Construction Equipment Guide offers you the opportunity to target users from

the database of our four regional publications. The Crane Product & Service Guide is distributed throughout the Northeast, Southeast, Midwest and Western regions only to our readers with utilization potential.

To take advantage of this outstanding value contact us today.

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Sizing:

Safe 7.25"x9.675"

Trim 8x10.375

Bleed 8.5x11

1/2 PAGE

Sizing:

3.5"x9.5" or

7.25"x4.625"

$1050

$765

1 /4 PAGE $540

Sizing:

3.5"x4.625"

All Rates include 4 Color printing. * Bleed available only Full Page ads

SPECIALTY ADVERTISING

INSERT RATES

4 Page or Less Pre-Printed Insert Quantity Cost/Thousand Price Up to 2,000 $1040 (min) 2,000-5,000 $1455 5,000-10,000 $2045 Over 10,000 $210

8 Page or Less Pre-Printed Insert Quantity Cost/Thousand Price Up to 2,000 $1995 (min) 2,000-5,000 $2425 5,000-10,000 $3025 Over 10,000 $305

Note: Preprint must arrive at printing plant at least 7 days prior to mailing. Call for shipping instructions. Pieces must be skidded

-....-::;.:.oi• and boxed with quantity shown.

No mailing indicia can be imprinted on an insert. 8 112" x 11" is the standard size, 4"x6" is the minimum size. Paper stock is 70 lb maximum. For shipping instructions call Cathy Printz at 1-800-523-2200

CRANE QUARTERLY PUBLISHING 2016

WINTER

Closes January 15 Publishes Issue 4 All Regions

SPRING

Closes April 15 Publishes Issue 10 All Regions

SUMMER

Closes July 15 Publishes Issue 17 All Regions

FALL

Closes October 15 Publishes Issue 23 All Regions

POST-IT NOTES

SIZE: 3" x 3" (Appears on Front Page of Publication)

Quantity 5,000 Min.

Cost/Thousand Price $2350

Minimum Charge

Over 5000 $245 Minimum Charge * Plus $655 set up fee for each additional region



LEADERBOARDSAvailable across the site, put your message in the first ad everyone will see.

SIZE: 970x90 pixels

MEDIUM RECTANGLESThe most versatile ad space on our site. Perfect for all types of content.Can be viewed on mobile devices and tablets.

SIZE: 300x250 pixels

HALF PAGE BANNERSAvailable on most of the site and a great option to spread your campaign to more pages.

SIZE: 300x600 pixels

Up to Up to Up to

MOBILE ADSThese premium ads are displayed as adhesion banners across the top or bottom of the screen. Viewed on phones, tablets etc.* Cannot be targeted to mobile only SIZE: SIZE: Varies

Up to

*Limited availability


Requirements:(1) 970x90 leaderboard ad(2) 300x600 Left & Right Side Panels

* Ad visibility is not guaranteed for all devices


INDUSTRY NEWS Sent Monday, Wednesday & Friday, Alternating ThursdaysThe latest news pertaining to the industry

SIZES: Leaderboard 500x133 pixels

COMING AUCTIONS Sent every TuesdayUpcoming heavy equipment auctions


USED EQUIPMENT Sent Thursdays alternating with Industry NewsletterThe latest used equipment posted to our website


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www.constructionequipmentguide.com Production E-mail: [email protected]

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www.constructionequipmentguide.com Production E-mail: [email protected]

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FILE FORMATS (cont.) We can also accept advertising in the following programs: QuarkXPress, Photoshop, Illustrator, InDesign. Ad copy should be sent within the email or as a text file. Microsoft Office files are not cross platform compatible and should not be used to send in ad copy or artwork.Artwork should be saved as .tif, .eps or .jpg files. Files must include the 3 digit extension in their filename.

Special Position When available, center spread and last page are 20% additional. Second and third covers and other special posi-tions are 15% additional.

Color Rates Spot color is available on certain pages at $175.00 per insertion. Mini-mum ad size for color is 1/4 page. 4 color rate is $375 per insertion.

Combination Rates Advertisers buying 2 editions will re-ceive 10% discount per insertion. Buy 3 or more editions and receive a 15% discount per insertion. Based on estab-lished rate. (No additional discounts)

Advertising Agencies All rates are net. Advertising agen-cies please add 17.65% to appropri-ate rate on 1/4 or larger. No cash discount, no additional discounts on combinations, terms are net 30 days. Spot color and 4 color rates are non-commissionable


Bargain Equipment Ads Rate - $115. Ad will run in two consecutive issues. Send photos and brief description (Maximum 17 words). Check must accompany order. An additional $60 for color and $25 for a 30 day placement on our website.

Classified Ads Minimum charge is $40.00. Over 30 words $1.20 per word. Charge covers cost of insertion in two consecutive issues without change. Each initial counts as a separate word. Telephone number including area code counts as one word. All classified advertising must be paid in advance. Please specify category item is to be listed under. Additional $20 for a 30 day placement on our website.

Display Advertising Terms All invoices are due in 10 days. Balances 30 days past due are subject to an interest charge of 1 1/2 % per month on the unpaid balance.

Other Information Publisher is not liable for the following: Page number or position on page of advertisement. Misprints, errors, etc. forwhich the publisher may be legally responsible will not exceed the cost of the publisher’s charge for advertising.

Omitting an advertisement…please check your ad for correctness, unfortunately we cannot assume responsibility for errors after the first insertion or orders received bytelephone or handwritten.

Publisher will not be bound by any conditions appearing on order blanks or copy instructions which are in conflict with any provision contained in its rate card or with its policies.

All advertisements including photographs and artwork originated and prepared by Construction Equipment Guide® are the property of Construction Equipment Guide® and not the advertisers. The advertiser has purchased the right of reproduction in ConstructioConstruction Equipment Guide® and does not have the right to reproduce the advertisements in any other place or publication without the specific approval of Construction Equipment Guide®.

Blind Ads… when name and address are to be withheld and a box number used, add $10.00 to the cost of the ad.

Your insertion of advertising in Construction Equipment Guide® signifies your acceptance and compliance with the above conditions. Visa, Mastercard and American Express accepted with approval.

2016 media kit

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